I would like to know if there is a tool to know what keywords
-
Hi everyone, I am looking for a keywords searcher or a program that can help me to know which keywords my competitors are using.
thanks!
-
Hi Luis,
If I understand you correctly you would like to find what keywords your competitors are targeting simply by naming them?
See George's response.. here are some tips.
- Read their Title Tag, most optimized sites will have their keywords in the title tag
- Read their keywords tag, older sites may still have keywords tag, if so they are basically telling you what they are targeting, careful though this can also be used as a red herring to throw off snoopers.
- Read their H1-H4 tags, this is the optimal place to put keywords
- Use a Keyword Density tool, a keyword appearing more then the rest, is likely the one(s) being targeted
- Finally, do keyword research for your own site, the keywords that make sense for you to use, probably also make sense for your competitors to use. Once you have your keyword list just run them to see where your competitors are ranking.
Hope this was helpful
-
Hi Luis,
Here are some tools to find out what keywords a site is using: http://www.searchenginejournal.com/5-free-tools-for-competitor-keyword-research/28015/. If you know your competitors, plug their URLs into those tools to learn what keywords they are targeting.
Also, if you think it would be useful, Adgooroo has a product that will find out what keywords your competitors use for their ad spend. This will give you insight into what keywords are important enough to your competitors that they are actually buying advertising on them. It can also give you insight on which keywords may be worth spending on yourself if the organic competition is too high.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google give any advantage to Webmaster tools verified sites?
Hello friends, I am seeing a strange pattern. i register 2 new domain and make sites on them and add no backlinks nothing only put content and did on page seo right. After 1month of google indexing. both sites are not showing in search for the targeted keywords, but as soon as i add them to Google Webmaster tools they both automatically comes to the 16th and 24th number for their specific keywords. So my question is does Google give any advantage to sites which are verified and added into its webmaster tools in terms of seo or authority?
White Hat / Black Hat SEO | | RizwanAkbar0 -
Duplicate keywords in URL?
Is there such a thing as keyword stuffing URLs? Such as a domain name of turtlesforsale.com having a directory called turtles-for-sale that houses all the pages on the site. Every page would start out with turtlesforsale.com/turtles-for-sale/. Good or bad idea? The owner is hoping to capitalize on the keywords of turtles for sale being in the URL twice and ranking better for that reason.
White Hat / Black Hat SEO | | CFSSEO0 -
Strange referral site: www.cyberonlineclicking.com would like some insights from the community
Hello Mozzers! I've noticed that our site has been receiving a significant amount of referral traffic from a rather suspect looking site: www.cyberonlineclicking.com Can anyone shed any light on this beast. Stopped receiving traffic around 11th November, but was getting 20K sessions over a 4 week period. The traffic was of poor quality, but would be good to know how or why they were linking to my site (fejobs dot com). Looks very suspicious. Thanks Justin
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Are Links from blogs with person using keyword anchor text a Penguin 2.0 issue?
Hello, I am continuing a complete clean up of a clients link profile and would like to know if Penguin is against links from blogs with the user including keywords as anchor text? So far I have been attempting to get them removed before I go for a disavow. An example would be the work clothing comment at the bottom of: http://www.fashionstyleyou.co.uk/beat-the-caffeine-rush.html/comment-page-1 I am also questioning if we should keep any link directories, so far I have been ruthless, but worry I will be losing a hell of a lot of links. For example I have kept the following: http://www.business-directory-uk.co.uk//clothing.htm Your comments are welcomed!
White Hat / Black Hat SEO | | MarzVentures0 -
When to NOT USE the disavow link tool
Im not here to say this is concrete and should never do this, and please if you disagree with me then lets discuss. One of the biggest things out there today especially after the second wave of Penguin (2.0) is the fear striken web masters who run straight to the disavow tool after they have been hit with Penguin or noticed a drop shortly after. I had a friend who's site who never felt the effects of Penguin 1.0 and thought everything was peachy. Then P2.0 hit and his rankings dropped of the map. I got a call from him that night and he was desperately asking me for help to review his site and guess what might have happened. He then tells me the first thing he did was compile a list of websites back linking to him that might be the issue and create his disavow list and submitted it. I asked him "How long did you research these sites before you came the conclusion they were the problem?" He Said "About an hour" Then I asked him "Did you receive a message in your Google Webmaster Tools about unnatural linking?" He Said "No" I said "Then why are you disavowing anything?" He Said "Um.......I don't understand what you are saying?" In reading articles, forums and even here in the Moz Q/A I tend to think there is some misconceptions about the disavow tool from Google that do not seem to be clearly explained. Some of my findings with the tool and when to use it is purely based on logic IMO. Let me explain When to NOT use the tool If you spent an hour reviewing your back link profile and you are to eager to wait any longer to upload your list. Unless you have less than 20 root domains linking to you, you should spend a lot more than an hour reviewing your back link profile You DID NOT receive a message from GWT informing you that you had some "unnatural" links Ill explain later If you spend a very short amount of time reviewing your back link profile. Did not look at each individual site linking to you and every link that exists, then you might be using it WAY TO SOON. The last thing you want to do is disavow a link that actually might be helping you. Take the time to really look at each link and ask your self this question (Straight from the Google Guidelines) "A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee" Studying your back link profile We all know when we have cheated. Im sure 99.9% of all of us can admit to it at one point. Most of the time I can find back links from sites and look right at the owner and ask him or her "You placed this back link didn't you?" I can see the guilt immediately in their eyes 🙂 Remember not ALL back links you generate are bad or wrong because you own the site. You need to ask yourself "Was this link necessary and does it apply to the topic at hand?", "Was it relevant?" and most important "Is this going to help other users?". These are some questions you can ask yourself before each link you place. You DID NOT receive a message about unnatural linking This is were I think the most confusing takes place (and please explain to me if I am wrong on this). If you did not receive a message in GWT about unnatural linking, then we can safely say that Google does not think you contain any "fishy" spammy links in which they have determined to be of a spammy nature. So if you did not receive any message yet your rankings dropped, then what could it be? Well it's still your back links that most likely did it, but its more likely the "value" of previous links that hold less or no value at all anymore. So obviously when this value drops, so does your rank. So what do I do? Build more quality links....and watch you rankings come back 🙂
White Hat / Black Hat SEO | | cbielich1 -
Avoiding Keyword Stuffing
I'm using this in my title, "Used Cars and Used Car Loans in _____" Is this a good practice since they're similar but different keywords? Thanks!
White Hat / Black Hat SEO | | OOMDODigital0 -
Keywords in Bold?
A friend mentioned to me that the bolding of keywords is not "frowned" upon by google, ad should be replaced by anchor text links about 2-3 per phrase / word depending on the overall content on the page. Is this true?
White Hat / Black Hat SEO | | entourage2120 -
Is this proposal white hat or likely to harm me in the long run?
Hi, I'm considering outsourcing some SEO to a company I got a first month trial sweetener deal with. I've not done this before and am a little unsure about what they propose doing, not sure if I'm being a bit paranoid or too controlly. Details of what they propose: Send them 10 keywords we're interested in ranking for. Work they will perform:
White Hat / Black Hat SEO | | shabbychicoriginals
-Submit site to all major search engines
-Submit 20 social book marks for site
We'll produce 1 article + 19 spun variations of the article submitted to:
-30 directory sites
-10 press release sites and distribution networks Business Submitted to 5 business directories
5 social networks created Work and ranking report highlighting what has been done at the end of the month. Most of the stuff I've done already or can do myself. The elements that make me a bit suspicious are the: - 1 article plus 19 spun variations? 5 social networks created? What does that even mean? I did get this for about £20 for the 1st month with no commitment afterwards so I am tempted to let them try. But should I be a bit wary it might do more harm than good in the long run? Any advice\opinions would be much appreciated.0