Links to subfolders

[SEOpt]

Hi everyone,

I would like to know your opinion on this. Do you feel like optimizing, especially pointing links to a subfolder, e.g. www.domain.com/en/ (english language), should be the same as doing that for the main URL (another language)? That said, do you think all the domain will benefit from anchors to subfolders?

Thanks a lot!

[SEOpt]

Thanks a lot for your kind answer. I understand your point. But my question is: if I'm doing SEO for, lets say, two languages on the same domain (that is why I use /en) is it the same having a backlink in one language pointing to the root domain instead of the subdirectory? Thanks!

[AlanBleiweiss]

SEOpt,

building highly links to internal folders and individual pages is critical to long term SEO.  It's the single most important method of communicating to search engines that "This section of the site really is as important / authoritative as we claim through our internal architecture and content organization.".

Every quality link into the site, regardless of where it points, brings more strength to the entire site as well.  Both from the concept that it's one more link into the site, and also as those internal pages gain value/ranking strength, they better support the site higher up in the chain.