Local listings squeeze out my SERP :-(
-
Buonjourno from 9 degrees C partly cloudy wetherby UK
Ive noticed website www.davidclick.com optimised for "York wedding photographer" has been squeezed off page 1 by local listings as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/squeezed-out-by-local-listings_zpsd506cd71.jpg
But i do have a local listing and as good as any of the others that have squeezed the site out. So my question is please:
"Why has davidclick.com been pushed out of page 1 by a raft of local listings despite this site having a reasonably well optimised local site"?
Any insights welcome:)
Grazie Tanto,David
-
You are very welcome.
-
Big Thank you
-
Big Thank you
-
Hi David,
In addition to the typical citation sources (like those listed in the Search Engine Land article), there may be additional places you can list yourself that are specific to your niche. For example, a photographer's association site, or a truly local small directory in your town...things like that. Each vertical may have opportunities that aren't going to be listed in generic lists.
Nyagoslav Zhekov has been doing some interesting pieces on citations at his site. Check this out:
Looks like that piece might be a great fit for you!
-
Thank you so much for this But may i ask whats "Additional citation building" mean?
-
Buonjourno to you, David,
Local rankings take a ton of different factors into account - not only your own factors, but the factors of all of your competitors' as well. A strong local campaign typically involves:
-
Developing an awesome, locally-optimized website
-
Inclusion in the major local business indexes
-
Additional citation building
-
Review acquisition, over time
-
In competitive arenas, link building
That's just a quick rundown, but you have to take into account things like proximity to the centroid (how close are you to the center of business), web authority, and etc. Both organic and purely local factors all work together.
And, there is also the necessity of evaluating possible problems, such as duplicate or merged listings splitting your ranking power, lack of consistency in citations, penalties for over-optimization, Google bugs and etc.
All of these things need to be taken into account, so, as you can imagine, there isn't a simple answer to your question without a couple of hours of deep digging to discover your weaknesses and potential opportunities for improvement.
I recommend that you read:
http://support.google.com/places/bin/answer.py?hl=en&answer=107528
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://searchengineland.com/top-50-citation-sources-for-uk-us-local-businesses-104938
That's a lot to read, but a good place to start in your investigation of your possible problems and areas of potential improvement. Hope this helps!
-
-
that's why its important to be in the local top 10 make sure your local listing connects to your website right....
Then build the citations... I think google is gonna push the local more and more
-
Thank you, good answer & yes i'll get the smiley icon scratched
-
If you use the mozbar, its domain auth is lower then any other result on the first page.
Few things on a side note, I personally would remove the from the title tag and also work out why your manual meta description is not being pulled through to the SE.
Idea: Maybe you could add social buttons to the galleries for each photo. Idea being people from the wedding like/share/tweet pictures they are in which generates exposure and social signals. Something I think would be very shareable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are Google SERP Sitelinks "Not Working?"
Hi, I'm hoping someone can provide some insight. I Google searched "citizenpath" recently and found that all of our our sitelinks have identical text. The text seems to come from the site footer. It isn't using the meta descriptions (we definitely have) or even a Google-dictated snippet from the page. I understand we don't have "control" of this. It's also worth mentioning that if you search a specific page like "contact us citizenpath" you'll get a more appropriate excerpt. Can you help us understand what is happening? This isn't helpful for Google users or CitizenPath. Did the Google algorithm go awry or is there a technical error on our site? We use up-to-date versions of Wordpress and Yoast SEO. Thanks! search.png
Technical SEO | | 123Russ0 -
Having issues with Redirects not working and old links on SERP
We just migrated a site and built a redirect map for Site A to B. If there were old redirects made for site A that weren't pulled when pulling internal links for site A, do those also need to be redirected to site B to eliminate a Redirect chain? Cannot figure out why old links are still showing up, does it take a few days for google to figure out these are not real pages?
Technical SEO | | Ideas-Collide0 -
Page Authority for localized version of website
Hello everyone, I have a case here were I need to decide which steps to take to improve page authority (and thus SEO value) for the German pages on our site. We localized the English version into German at the beginning of 2015. www.memoq.com - English de.memoq.com - German By October 2015 we implemented href tags so that Google would index the pages according to their language. That implementation has been successful. There is one issue though: At that time, all our localized pages had only "1" point for Page Authority ("PA" in the Moz bar). At the beginning we though that this could be due to the fact that localization was done using subdomains (de.memoq.com) rather that subfolders (www.memoq.com/de). However, we decided not to implement changes and to let Google assess the work we had done with the href tags. Its been a while now, and still all our German pages keep having only "1" point for page authority. Plus we have keywords for which we rank in the top 10 in English (US Google Search), but this not the case for the translated version of the keywords for German (Germany Google search). So my question basically is: Is this lack of page authority and SEO value rooted in the fact that we used subdomain instead of subfolder for the URL creation. If so is it likely that Page Authority for German pages and SEO value will increase if I change the structure from subdomains to subfolders? Or is it that the problem in PA is rooted somewhere else that I am missing? I appreciate your feedback.
Technical SEO | | Kilgray0 -
Google dropping pages from SERPs even though indexed and cached. (Shift over to https suspected.)
Anybody know why pages that have previously been indexed - and that are still present in Google's cache - are now not appearing in Google SERPs? All the usual suspects - noindex, robots, duplication filter, 301s - have been ruled out. We shifted our site over from http to https last week and it appears to have started then, although we have also been playing around with our navigation structure a bit too. Here are a few examples... Example 1: Live URL: https://www.normanrecords.com/records/149002-memory-drawings-there-is-no-perfect-place Cached copy: http://webcache.googleusercontent.com/search?q=cache:https://www.normanrecords.com/records/149002-memory-drawings-there-is-no-perfect-place SERP (1): https://www.google.co.uk/search?q=memory+drawings+there+is+no+perfect+place SERP (2): https://www.google.co.uk/search?q=memory+drawings+there+is+no+perfect+place+site%3Awww.normanrecords.com Example 2: SERP: https://www.google.co.uk/search?q=deaf+center+recount+site%3Awww.normanrecords.com Live URL: https://www.normanrecords.com/records/149001-deaf-center-recount- Cached copy: http://webcache.googleusercontent.com/search?q=cache:https://www.normanrecords.com/records/149001-deaf-center-recount- These are pages that have been linked to from our homepage (Moz PA of 68) prominently for days, are present and correct in our sitemap (https://www.normanrecords.com/catalogue_sitemap.xml), have unique content, have decent on-page optimisation, etc. etc. We moved over to https on 11 Aug. There were some initial wobbles (e.g. 301s from normanrecords.com to www.normanrecords.com got caught up in a nasty loop due to the conflicting 301 from http to https) but these were quickly sorted (i.e. spotted and resolved within minutes). There have been some other changes made to the structure of the site (e.g. a reduction in the navigation options) but nothing I know of that would cause pages to drop like this. For the first example (Memory Drawings) we were ranking on the first page right up until this morning and have been receiving Google traffic for it ever since it was added to the site on 4 Aug. Any help very much appreciated! At the very end of my tether / understanding here... Cheers, Nathon
Technical SEO | | nathonraine0 -
Is a canonical tag the best solution for multiple search listing pages in a site?
I have a site where dozens of page listings are showing in my report with a parameter showing the page number for the listings. Is the best solution to canonical these page listings back a core page (all-products)? Or, do I change my site configuration in Webmasters to ignore "page" parameters? What's the solution? Example URL 1- http://mydomain.com/products/all-products?page=84 Example URL 2- http://mydomain.com/products/all-products?page=85 Example URL 3- http://mydomain.com/products/all-products?page=86 Thanks in advance for your direction.
Technical SEO | | JoshKimber0 -
How to display the full structure of website on Google serps
I have been searching around but unable to gather information as to how we can control or list top pages of a website on Google's first page , i.e. if we type seomoz in google , we can see the main listing with 6 subdomain listings , which link to Blog , Seo tool , Beginner Seo guide , Learn Seo , Pricing & Plans and login My question is can we control these listings i.e. what to display and what not , and if yes how can we make this type of visibility on first page , by using html or xml sitemaps or theirs something mostly websites are missing. Cause this type of data is coming up for very less websites and mostly websites are with single urls. c43Ki.jpg
Technical SEO | | ngupta10 -
Local search results appearing above Organic
Hello, I've just performed a search for the query 'outdoor clothing' using Google Incognito mode and I've added the screenshots below to show my findings. The first attempt at the search only showed local results then when I clicked search again adverts were shown. I found this very odd, normally I'd see the local results after the 3rd of 4th organic result.Have Google changed their algorithm or is this just random? http://img209.imageshack.us/img209/8643/incognito1.jpg http://img692.imageshack.us/img692/6382/incognito2jf.jpg Thanks, Dan
Technical SEO | | Sparkstone0 -
Mobile SERPS: how to optimize for call button
Hi, I have 2 questions about the "call" button on mobile google serps when doing a business name search: -since when is this button available in SERPS -is there anything specific you can do to actually have google display that call button (schema.org, ...) Kind regards Pieter
Technical SEO | | TruvoDirectories0