Video Hosting Question - host on website via wistia type solution or upload to youtube and embed?
-
I have a client that owns a Video production company. They have a lot of video examples of all their different types of services i.e. commercial production, TV broadcast production, business videos, training videos, etc.
Where should I host their portfolio of videos, should I:
A: Use a paid video hosting solution like wistia
B. Upload to youtube or vimeo and embed to my own site
The only videos titles with keywords that I could see bringing any type of conversions for their business would be their demo reels, for example: "Atlanta Corporate Video Production Demo Reel." The other videos would be the name of the video "Court TV: Cop On Trial For Killing Wife" and therefore wouldn't bring the kind of visitors that are searching for a video production service. This is why I'm curious about what the best hosting option is.
Any advice would be a great help.
-
Don't think this is a suitable alternative to securely hosting if you want rich snippets - because it isn't. While Yoasts plugin will allow you to get the rich snippet - it won't stop YouTube outranking you for your own video and also only works with a bit of a hack that YT may turn off at any time.
-
It ultimately depends on what you want to achieve - from both a business and marketing perspective.
If you want video rich snippets and conversions - use a third party solution like Wistia.
If you're trying to improve brand awareness through social engagement, use YouTube.
As it's essentially a show reel and you're trying to get people to come to the website in order to learn about the company - i would suggest using Wistia and focussing on rankings and conversions. The content won't do very well on YouTube, so you have little to gain by putting it there.
For a more in-depth explanation, i have written about the whole subject here www.seomoz.org/blog/hosting-and-embedding-for-video-seo and this advice still stands.
-
- You Tube - It has a larger audience
- Yoast's new Video Plugin (if using Wordpress) - Embed the youtube video on your site, the plugin creates the video sitemap and rich data (SERP display image) for you.
-
Check out this blog it may be of some help. http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I'm using jwplayer hosting myself; a couple of YouTube embeds; and now experimenting with Bits On The Run so I can see if I get any rich snippets and so I can see some analytics.
-
I went through the same problem as you. I went for the Youtube option, embedded 3 videos onto my site and used the old object code so that my videos would get indexed. It took ages for Google to even acknowledge them, never mind show them on the SERP.
I changed to Wistia, using the free option of 3 videos (it might be 5?) and within less than a week, my videos were returning in the SERP linking to the correct page on my site. My site is also listed for the same page on the same SERP. So in effect, 2 results for my one page on the first page of Google.
My good experience!
-
Since you are just starting with a Video SEO project, I would strongly encourage you to go the route of a service like Wistia. I just wrote a blog post on the whole subject located here: http://www.danatanseo.com/2012/09/creating-video-seo-strategy-is-hard-but.html There are references to other helpful resources in the post too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My big and famous website is ranking worse than unknown sites, what to do?
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest. But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo. I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
Branding | | FitBoyAwesome0 -
Tips and advice for startup website launch
Hi guys I'm looking for tips and advice to help prevent a startup website launch from embarrassment or disaster. Couple of examples I have so far are: Test contact and download forms Check website for duplicate content, lorem ipsum and missing content Check page load speed What would be your best advice/tip(s) be? Thanks Anthony @Anthony_Mac85 P.S. Just to be clear, I'm not looking for advice on how to growth hack a startup website launch.
Branding | | Tone_Agency0 -
Title Question
We have registered an additional site selling items that are different to what we sell now, as an example we have registered a site call www.apple-pears.uk, another company has registered the name applesandpears.co.uk with the view to trying to sell the domain name, would we be OK to call our site Apple and Pears as a title even though our website is www.apple-pears.co.uk.
Branding | | Palmbourne0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
Hotel website domain
I work on a project for a hotel website and look up domain names right now. But I am now not sure wether I should go for a branding of the hotel name in the domain name (e.g. "bellavistahotel.com") or pick the location ("berlinhotel.com") or a mix (e.g. "bellavistaberlin.com). What would be your recommendation? The content (text, photos, videos) I have is a lot about the location and the hotel itself. I want to connect the Hotel page afterwards with Knowem to hundreds of social networks. My tendency is to go for a branding. Is that a good idea? Thanks for the help.
Branding | | reisefm0 -
Youtube video channel
Is there any value in getting a youtube channel without any original video contnt? off course using pre-approved authorized content. I see tha value for the potential clinetelle but I was wondering if there is any SEO value?
Branding | | ciznerguy0 -
The Franchise Challenge: How should I handle 200 franchisee websites?
Hi all.. this is not a question about how this can be done but which is better for SEO. Franchises make up 8% of the USA small business market. This is no small potatoes. But everything about Google seems designed for the unique, stand-alone business (Places, Analytics, Adwords, Duplicate Content Rules, etc.) ... I think about this issue a lot so wanted to put it to the community. Imagine a franchisor with 200 locations. This company licenses its brand and business operations system - that's what a franchise is. So each local franchisee starts out with a "content ready" website template which they are required to use for brand compliance. (Each local franchisee has a Google Place page and a Local Website in their territory.)Assuming each solution has the same number of local citations around 50% duplicate content on its services pages (e.g. branding text)... which of the following does Google like best? A single, customized CMS (e.g. Drupal) which places each franchisee site in a subfolder of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version.
Branding | | scottclark
domain.com/location A single, customized CMS (e.g. Drupal) which places each franchisee in a subdomain of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version. location.domain.com A multi-manager dashboard (e.g. ManageWP) which operates an individual Wordpress installs on a single server (dedicated self-install server, sites share IPs)
_localdomain.com _ A multi-manager dashboard which operates an individual Wordpress install on multiple, diverse servers (e.g. shared hosting on diverse hosts.)
localdomain.com I know that the best case would be for each franchisee individually to be so motivated to set up their own site and properly use brand elements, get links, etc. but this is impractical (trust me.)~~~~~~(*update 4/4/13 - I have written a blog post which describes what I think is the ideal franchise web marketing & SEO program and would welcome additional comments!)0 -
Is it good/bad to place a press release on a third party website as well as your own?
I have read that if a Company issues a press release via a third part service (e.g. PR Web) it is best not to place the release on the company’s own website due to negative SEO effects. Is this the case? I‘d really appreciate others thoughts on this.
Branding | | E2E0