Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it better to use geo-targeted keywords or add the locations as separate keywords?
-
For example...
state keyword (nyc real estate)
or
keyword, state (nyc, real estate) = 2 keywords
Thanks in advance!
-
Responded in the other thread per your request - hope I got all of your points from this thread:
-
Thanks for the reply,
Here is my issue with that scenario;
1. If I have 3 states and 30 towns and each has a geo targeted page on my site I will run into duplicate content issues
2. I will not get the link relevance from google to the main keyword "real estate" (in this scenario).
So if I am looking to target the keyword "real estate" in general but just geo target the website I would be shooting myself in the foot here.
The thing that I rely on is google using IPs to return relevant results to the user. So if someone types in "real estate" and they live in NYC, they will get NYC results, not just in the maps section either but in the SERPs as well. So seeing that google is already geo targeting via the IP address, and let's say I want to do NYC and LA at the same time, I would want to target "real estate" in general and just geo target inbound linking pages back to the root domain. This way it makes it where I don't have to have so many pages in my site and also I am optimized for the keyword "real estate" and "location" separately, and in turn I keep the integrity of my websites national or time zone campaign approach for the keyword "real estate." Would this not be a good approach?
Also the other part of that, does google pick up a location in a description along with the keyword and correlate them enough to give it relevance.
I am just playing devils advocate here because I am not sure what the right answer is.
***So the main thing is to not waste resources optimizing "nyc real estate" when I can be optimizing "real estate" with the location attached somewhere else and let google play with the combinations (nyc real estate, real estate nyc, etc.).
-
Hi,
You can use keywords with your state and city, now days local SEO becomes more popular in SEO business. If you want to promote your business locally then it is best way to add city or state name into keywords. Do local Listing in your target country. If you want add multiple city then you have to create landing pages for that keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary versus secondary keyword
Hello, Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ? Thank you,
Intermediate & Advanced SEO | | seoanalytics2 -
How to Target Country Specific Website Traffic?
I have a website with .com domain but I need to generate traffic from UK? I have already set my GEO Targeting location as UK in Google Webmasters & set country location as UK in Google Analytics as well but still, i get traffic only from India. I have also set Geo-targeting code at the backend of the website. But nothing seems works. Can anyone help me how can is do this? I am unable to understand what else can be done.
Intermediate & Advanced SEO | | seoninj0 -
Should I Add Location to ALL of My Client's URLs?
Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
Intermediate & Advanced SEO | | pdrama231
example.com/weddings/djs-washington-dc-md-va
example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
example.com/weddings/djs
example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!0 -
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
I have a page which is ranking already pretty well for a relative competitive keyword.
Intermediate & Advanced SEO | | lcourse
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?0 -
Is it alright to repeat a keyword in the title tag?
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
Intermediate & Advanced SEO | | MIGandCo
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword. Here's an example: Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so?0 -
Better to use specific cities or counties for SEO geographics?
Hello SEO experts! We are encountering a difficult situation at our marketing firm with a client who wants to optimize her site for keyworks + counties, as she doesn't want to be restricted to one specific city. We have suggested alternate solutions like location pages, utilization of H2's, etc, however, she wants to know the effectiveness of using a specific city (ie: Winona, MN) vs a county (ie: Winona County, MN) for SEO purposes. The research I have conducted thus far hasn't gotten me very far, basically I'm seeing that it all comes back to what people search for (cleaning services in Winona, MN vs. cleaning services in Winona County, MN). Does anyone have any insight into this issue?
Intermediate & Advanced SEO | | MLTGroup0 -
Proper way to include Location & Zipcode Keywords
I have a client that is insisting that I add a list of approximately 50 cities and 80 zipcodes that their business serves within the keyword meta tag. Based on what I have been reading this will do absolutely nothing to help improve their search ranking. What would be the proper way today to let inform search engines of the geolocations a business serves?
Intermediate & Advanced SEO | | mmurphy0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0