Tips for promoting the blog section of our eCommerce site
-
Hi,
With the recent Google updates we're thinking that unique content is more important than ever in order to gain high quality, natural links from genuine users.
As such we're thinking that our blog (http://www.refreshcartridges.co.uk/igloo/) might be more important than ever. Don't be put off by the lack of Page Authority or Google Page Rank; we've only just moved to this address from the subdomain igloo.refreshcartridges.co.uk.
The content is certainly rather niche; an article like http://www.refreshcartridges.co.uk/igloo/how-to-the-reset-purge-counter-on-a-brother-printer-with-a-numerical-pad/ will be helpful to thousands of users who own this particular range of printer but it's debatable as to whether it is sufficiently mainstream to be openly shared and linked to.
We ping to sites such as Technorati, produce videos to accompany much of the content (http://www.youtube.com/watch?v=-dxmm4-blN8&list=UUH93Kwax4CcEIAOsXWb6CiA&index=1&feature=plcp for example) and provide easy sharing buttons. I do however think that we could be doing more to actively ‘push’ this content on to potential customers.
I'm not naive enough to think that niche articles like this will be enough to get hundreds of links and tens of thousands of reads but printer news, reviews and support is pretty much the only thing we can write about while being relevant to our core business. I would however like to get the best exposure that we can for these articles which is why I’m asking for your advice today.
I would really appreciate any ideas you may have as to how else we could gain the best value from these unique articles and videos. I apologise for this being such an open ended question but any and all advice on how to maximise this resource would be appreciated.
Many thanks!
-
Many thanks guys; very much appreciated
-
I would share your blog posts on all social networks. I would also consider creating a newsletter which goes out to your user base.
Promote and engage your audience on your blog with competitions and give-aways. You could also try and engage the other end of your demographics - I would assume that the majority of your users are male - kick off a Pinterest competition to engage with the female audience.
I would also feature specials/recommended products (links to your main-site) from your blog posts as well as feature excerpts of certain posts on your product- or category pages.
-
Network with bloggers and social media users who:
- Are computer or tech friendly/technicians
- Advertising firms that specialize in print
- Graphic Design Firms
- Office Equipment Websites/Blogs
- Business Bloggers
By network I mean
- Share tips/experience
- Share funny yet professional stories about your industry/pitfalls
- Interview people in those industries
- offer to write a guest post for their blog
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which site as main site? B2C or B2B?
We're currently running two separate sites, one being the "main" page for B2B customers and the other being an online shop targeting B2C customers. Site structure looks like this: <code>[sonnenschirme.at](sonnenschirme.at) = main page / B2B</code> <code>sonnenschirme.at/shop = shop / B2C</code> We're also building a new shop with Shopify which will replace the current shop and it's going to provide a really great user experience (AR models of products etc). Naturally, there are a lot more B2C customers than there are B2B customers (we sell sun umbrellas). The B2C customer type spends around 150€ typically, whereas a B2B customer needs consulting and will spend upwards 10k. B2B is responsible for about 90% of revenue. Both customer types seem to search for the term "sonnenschirme" which is basically just "sun umbrella". Before the shop was accessible at a subdirectory (/shop), it was available on a different domain (not even subdomain), which was really bad for SEO. Once we consolidated both websites into one we've seen a big spike in traffic, due to products etc. of the shop ranking well. As pretty much all competing companies are B2C companies who fight for a share of the "sonnenschirme" keyword, we've been unsure if it wasn't better to have the shop as the main page and the B2B page in a subdirectory. So basically: <code>sonnenschirme.at/subdirname = B2B page
Branding | | agctyz
sonnenschirme.at = main page / B2C</code> But then again B2B generates much more revenue (at least right now). What do you guys think? I'm anxious about "just trying" because it could hurt traffic badly.0 -
Should I submit the same blog post on Linkedin as an article with permalink?
Hello All, I just want to know that is it the right way in SEO to submit the same blog post as an article on Linkedin or other social sites or article sites.
Branding | | DenorL0 -
Country sites - TLD's or sub directories?
Dear All, We have several brands which operate a several languages and currently have a set up like this: www.[BRAND].com/ = English global www.[BRAND].com/de = German www.[BRAND].com/fr = French … Each subdirectory is a completely different site so I was wondering would it be better to use TLD’s for each country site in order to hold more equity in the search engine if we used: www.[BRAND].com/ = English global www.[BRAND].de = German www.[BRAND].fr = French Are country top level domains the way to go? If we wanted to change language within a country site should we use the following? www.[BRAND].be = Belgium English www.[BRAND].be/nl-NL/ = Belgium Dutch If you could let me know what to do I would be most grateful. Thanks guy's Ian Leggett UI Developer
Branding | | SThreeMarketing0 -
If someone leaves a review on a website, is there any way to syndicate this out to 3rd party review sites?
a client of mine receives loads and loads of review on their website but few on 3rd party review type sites. i want to be able to push reviews left on client site out to these other sites. is this possible?
Branding | | Christoffa0 -
Can creating a subfolder and seperate domain blog build external links?
So I am currently going through the creation of a blog with a client that has a company that sells tennis equipment. I have talked to their development team, who is a third-party ecommerce platform, and come up with an idea to create an sub-folder (domain.com/blog) with an article page using their existing framework that would feature full articles in a blog format. Then I would create multiple blogs for them using tumblr and wordpress with their company name and a few with unique names targeted to their niche. These would feature snippets of the content taken from their article page (domain.com/blog) with some responses or reviews on the full articles to further their outreach and then link to the main articles on their article page. These snippets would be divided up amongst the blogs and posted on different days of the week to divide the traffic. Each blog will feature fresh content and focus on a rotating schedule of the latest videos, re-blogs, memes, photos, highlights, scores, upcoming tournament reviews, etc. I will set each one up to rotate through these different topics on different days and times to create a steady stream of traffic. I want to make sure that I stress the fact that I wont be stuffing the unique blogs with links only to the clients company store, I will be making sure to keep it to an amount that isn't spam worthy. Now if these blogs feature rich content including the snippets of the articles from my sub-folder page (domain.com/blog) will these blogs pass link juice to the blog set up on my sub-folder? Also is this a good way to ensure brand awareness and create external links without damaging their reputation? Are there other risks that people have encountered by doing something similar? Please share your experiences so I can make an educated decision.
Branding | | cscoville0 -
How to promote an article
Hi i run a lifestyle magazine and we have articles that we need to promtoe straight away before they go out of date. I am looking at ways where i can promote an article to attract visitors to the site to read the article. For example http://www.in2town.co.uk/news/trip-advisor/holiday-makers-have-nothing-to-worry-about-says-thomas-cook-boss We write articles and want to find a way where we can promote the articles where we could place a paragraph or two and then put at the bottom of that read the rest of the article here. Can anyone please suggest how we can do this to attract traffic to our site and then hence this traffic would then keep coming back to the site to read more news and articles.
Branding | | ClaireH-1848860 -
Promoting Great Content
Say I've just created some great content on my site, what does the forum think the best way of promoting this content via. social would be? e.g. Paid stumbles, tweets, posting on reddit? We've created some good content in the past, but never really been able to drive traffic to it through social sites and networking with a great deal of success.
Branding | | PeterAlexLeigh0 -
Does a +1 or Share appear in SERPs site-wide, or only for the page that is specifically shared?
Take the example Danny Sullivan posted: http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376 In this case, Ford shared www.ford.com, and its friends and followers see that in the SERPs. Hoever, how does that compare with, say, sharing http://www.ford.com/cars/mustang/? Does the entire domain reap the benefit, or just that page? Would people see a "Ford shared this" beneath a search result pointing to ford.com (the home page), even if Ford had only shared this specific interior page? Or is it too soon to know for sure how this is all going to work?
Branding | | kpclaypool0