One product two audiences, two pages or one
-
We have a product on the site that is used by two different groups of people, who refer to it with different terms. One group refers to it as "Lace yarn" plus around another 15 similar terms and the other group refers to it as "Crewel wool" with also 15 similar terms. I am having difficultly deciding how to approach this. At the moment it is on one page (http://www.renaissancedyeing.com/en/category/threads-yarns/crewel-wool/). would it be a good idea to split this into two pages?
-
As it is now I saw H2 = Category, I would try something like Crewel Wool - Swatches, etc.
To me, the meta description is the most underutilized tool in most web site arsenals. You can do so much with them. So, do that and as you go clean up what you can. It will all help.
Best
-
Now I can't remember why I was hesitating over splitting that page.
Yes, I have the ongoing task of creating 200+ meta descriptions for the site
There are H1's. Would h2's be preferred over highlighting relevant phrases in the site copy?
-
Simon,
I would personally go with two pages. Knowing you have two distinct types searching for this in two distinct ways, look at traffic for each query and you will likely see enough traffic going to each to warrant strengthening by dividing.
Do note that you really need to look at better on page SEO as well. That way, you improve your odds of someone finding you and when searching someone coming to your site (no meta description means the search engines are coming up with those for you. By not having H1, H2 , etc. you are missing opportunities to improve your ranking).Hope this helps,
Robert
-
Well I would create two pages if you think that you can produce good quality unique content in relation to each product term on an individual page. As you have two audiences you could target each for input such as reviews to help make each page unique.
The advantage for each is that you can clearly target the individual term in relations to page title, header, content, url name. Then if you look at ideas to build links to both you will succeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Insurance agency - Videos for product pages
I use a company that provides me with insurance related videos. However - these video's can not be shared on You Tube, for whatever reason. My question is; if I add these video's to my product pages on my website will it hurt me in any way? OR do I need to add the text underneath the video? Or do something else to optimize them? I don't want to hurt my pages in any way - but the videos are informative and good quality. Thoughts? and thanks 🙂
On-Page Optimization | | MissThumann0 -
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
How can I maximize my On Page for these two common usages
I have a page that is tuned for this query: 1886 ten dollar bill and I am happy with my placement. The same page performs poorly if someone types: 1886 $10 dollar bill Is there anything I can do short of having another page tuned for the $ rather than 10?
On-Page Optimization | | Banknotes0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
Add content as blog post or to product pages?
Hi, We have around 40 products which we can produce plenty of in-depth and detailed "how to"-type pieces of content for. Our current plan is to produce a "How to make" style post for each as a long blog post, then link that to the product page. There's probably half a dozen or more of these kind of blog posts that we could do for each product. The reason why we planned on doing it like this is that it would give us plenty of extra pages (blog posts) on their own URL which can be indexed and rank for long tail keywords, but also that we can mention these posts in our newsletter. It'd give people a new page full of specific content that they can read instead of us having to say "Hey! We've updated our product page for X!", which seems a little pointless. Most of the products we sell don't get very many searches themselves; Most get a couple dozen and the odd few get 100-300 each, while one gets more than 2,000 per month. The products don't get many searches as it's a relatively unknown niche when it comes to details, but searches for the "categories" these products are in are very well known (Some broad terms that cover the niche get more than 30,000+ searches a month in the UK and 100,000+ world wide) [Exact].
On-Page Optimization | | azu25
Regarding the one product with more than 2,000 searches; This keyword is both the name of the product and also a name for the category page. Many of our competitors have just one of these products, whereas we're one of the first to have more than 6 variations of this product, thus the category page is acting like our other product pages and the information you would usually find on our product pages, is on the category page for just this product. I'm still leaning towards creating each piece of content as it's own blog post which links to the product pages, while the product pages link to the relevant blog posts, but i'm starting to think that it may be be better to put all the content on the product pages themselves). The only problem with this is that it cuts out on more than 200 very indepth and long blog posts (which due to the amount of content, videos and potentially dozens of high resolution images may slow down the loading of the product pages). From what I can see, here are the pros and cons: Pro (For blog posts):
1. More than 200 blog posts (potentially 1000+ words each with dozens of photos and potentially a video)..
2. More pages to crawl, index and rank..
3. More pages to post on social media..
4. Able to comment about the posts in the newsletter - Sounds more unique than "We've just updated this product page"..
5. Commenting is available on blog posts, whereas it is not on product pages..
6. So much information could slow down the loading of product pages significantly..
7. Some products are very similar (ie, the same product but "better quality" - Difficult to explain without giving the niche away, which i'd prefer not to do ATM) and this would mean the same content isn't on multiple pages.
8. By my understanding, this would be better for Google Authorship/Publishership.. Con (Against blog posts. For extended product pages):
1. Customers have all information in one place and don't have to click on a "Related Blog posts" tab..
2. More content means better ability to rank for product related keywords (All but a few receive very few searches per month, but the niche is exploding at an amazing rate at the moment)..
3. Very little chance of a blog post out-ranking the related product page for keywords.. I've run out of ideas for the 'Con' side of things, but that's why I'd like opinions from someone here if possible. I'd really appreciate any and all input, Thanks! [EDIT]:
I should add that there will be a small "How to make" style section on product pages anyway, which covers the most common step by step instructions. In the content we planned for blog posts, we'd explore the regular method in greater detail and several other methods in good detail. Our products can be "made" in several different ways which each result in a unique end result (some people may prefer it one way than another, so we want to cover every possible method), effectively meaning that there's an almost unlimited amount of content we could write.
In fact, you could probably think of the blog posts as more of "an ultimate guide to X" instead of simply "How to X"...0 -
Two different keywords - one URL
We're new to SEO, but have two keywords that are really not quite the same, but Google has targeted the same URL for us ... which means that SEO Moz is recommending we optimize the same URL, for opposite keywords (using the on page SEO). For example, the keywords (these aren't our keywords) of say, "beer brewing" and "ways to make beer for small breweries" are both pointing at our home page. The on page SEO is showing that "beer brewing" is a rank of say, a google ranking of 9. However, "ways to ..." is a google ranking of 47. So ... what am I supposed to do now? Do I rewrite the page to have "ways to ..." more prominent? I cannot really have the title and h1's include both ... What do I do now? We have about 3 or 4 of these "pairs". -- Anthony
On-Page Optimization | | apresley0 -
Rate of similarity between two pages
hello, what is the maximum rate of similarity between two pages to avoid duplicate content? We often talk (in France) at a rate of 70% Thanks for your answers Denis
On-Page Optimization | | android_lyon0 -
Results in the On-Page
I put one site (www.fmredesdeprotecao.com.br) and register some keywords, but the keywords don't appear in the results On-Page like the other campaigns. How can I solve that?
On-Page Optimization | | Ex20