Whats the best way to research website relevant keywords
-
I wanted to know the general practices SEO marketers use when initially researching and revisiting relevant keywords for a website.
I use this process
- Brain storm a list of keywords, between me and the client
- Check out competitors websites & SERP's
- look at Google adwords traffic analyser ( mostly as a point of reference and for increased ideas)
How do others do it? what process do you find works - i'm based in the Uk would be great to get a UK perspective.
Obviously you can't optimise for all keywords in your list how best is it to decide on the best value or less competitive keywords?
I struggle to get stats for local keywords( not enough search data) - most my clients are local businesses and have limited surrounding service areas.
thanks
-
Hi,
Keyword research is very important it gives traffic to your website so always keep one thing in your mind is that searcher find what they are looking on your site when they search using those search term which you have selected as keyword? Your method is right which you have followed currently to find keywords. This link is really helpful to you for finding best keyword research.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to choose the best canonical URL
In a duplicate content situation, and assuming that both rel=canonical and a 301 redirect pass link equity (I know there is still some speculation on this), how should you choose the "best" version of the URL to establish as the redirect target or authoritative URL? For example, we have a series of duplicate pages on our site. Typically we choose the "cleanest" or shortest non-trailing-slash version of the URL as the canonical, but what if those pages are already established and have varying page authority/backlink profiles? The URLs are: example.com/stores/locate/index?parameters=tags - PA = 54, Inbound Links = 259 example.com/stores/locate/index - PA = 60, Inbound Links = 302 example.com/stores/ - This is the version that currently ranks. PA = 42, Inbound Links = 3 example.com/stores - PA = 40, Inbound Links = 8 This might not really even matter, but in the interests of conserving as much SEO value as possible, which would you choose as either the 301 redirect target and/or the canonical version? My gut is to go with the URL that's already ranking (example.com/stores/) but curious if PA, backlinks, and trailing slashes should be considered also. We of course would not 301 the URL with the tracking parameters. 🙂 Thanks for your help!
Moz Pro | | Critical_Mass0 -
Keyword data archiving
Hi all, With the limit on the keyword counts, I'm not sure how people are going about collecting data for larger keyword sets? I initially thought to alternate my keywords monthly but can't seem to archive the results. Any thoughts/suggestions would be much appreciated. Thanks
Moz Pro | | Deniz0 -
Find New Keywords Tool - Information is not accurate
When using the Find New Keywords tool, the information listed for Rank is often incorrect. I attached an image with two screen shots. One from the Find New Keywords Tool and the other is a Google search results page. In Incognito mode, I searched for the third item on the list, "Speak Creative Memphis." The results put us at #1 for that term, but the Keyword Tool shows that we're #4. Can you help me understand why there is a difference? keywordtool-ss.jpg
Moz Pro | | speakcreative1 -
Is Keyword Difficulty an absolute measure, or relative to my site?
We were able to rank very well for a specific keyword. After signing seomoz I've figured out that this keyword has a difficulty of 1%. All the other similar keywords I've researched have difficulties greater than 20%. Is the Difficulty related to my site? Or is it absolute?
Moz Pro | | BrunoReis0 -
Is there a way to pull ALL rankings for a site for a set of keywords?
I'm fairly new to SEOMoz, and am looking for a way to pull all rankings for a site with the keywords I've listed, not just the top ranking. So for instance if my site ranks for the keyword "widget maker in MO" in two spots. The current rank report will only show me the top result. I know I can click on each keyword individually and see a full list of the top 50, but I'm looking for a more automated way of doing this (I'm the only SEO at my agency and time is an issue). I previously used Advanced Web Ranking and the tool would like me pull a CSV of the top 30 sites for each keyword I was tracking and then I could just search for my site and pull those results easier. Anyone know of a shortcut or report I should use? Thanks!
Moz Pro | | OsbornBarr0 -
SEOmoz Keyword Ranking - Does it work for local search?
I was just wondering how SEOmoz calculates keyword rankings up and down every week. Shouldn't there be a way to have SEOmoz calculate rankings on a Local and Non-Local Basis? For example I have "Local Dentist" as a keyword in SEOmo for my dental client. SEOmoz shows that we are not in the Top 50. | Local dentist Keyword History Ranking Analysis | Not in Top 50 | Moved unknown 0 spaces | Not in Top 50 | Moved unknown 0 spaces | Not in Top 5 | If I change my location in Google browser to the zip of where the office is located, we
Moz Pro | | Czubmeister
show up in position 14(for the home page) & 15 (for an inside page) How can I show the keyword rankings to my client if the keyword ranking report doesn't reflect searches done in my clients local area?0 -
FB Shares in SEOmoz Keyword Analysis Tool
Hello everybody, I'm quite confused in how to understand "FB Shares" in SEOmoz Keyword Analysis Tool Report. As You may know, this section is under report's "Social Signals" category. Does this number counts whole FB shares of some website links by ALL FB users? Or is it a number of some website FB account posts? Some clearance would be very helpful.. The same question applies to other social signal reports: Tweets, Google+ shares. Thank You for your answer! Happy New Year!
Moz Pro | | jkundrotas0 -
Tracking Local Keywords in Campaigns.
When selecting keywords to track in campaign mode, how should I enter the keywords for a company located in a city that shares the same name as another city in a different state? My assumption is that if you're searching for "Garden City Plumber" within Garden City Michigan that Google will know your IP and show local results (as opposed to results from Garden City California). If I want to track the key phrase "Garden City Plumber" in campaign mode how will SEOMoz know which city to deliver results for? Thanks in advance.
Moz Pro | | OptioPublishing
Jason0