How would you use this broken link building opportunity?
-
I've found a good opportunity to build some links and I'd love your opinions on my options here.
There's a big event that happens once a year in my city. Let's say the event used to have a website called www.CityEvent.com. The event decided not to use this website anymore, but instead to put all of their event information on their facebook page. It looks like they let their domain name expire and someone else snapped it up. It's now sitting as an empty wordpress blog with one line of text.
This empty website has 1300 links pointing to it.
I can see two opportunities here:
1. Write a very thorough article on my website (that I am trying to build links to) describing the event and giving people all of the information that they need to know about it. (The amount of information on the Facebook page is minimal.)
or
2. Create a new website called www.EventCity.com and put up a static page with all of the information that people need to know. There would be a link on this page pointing to the site that I am trying to rank.
In both cases there would be much more information than is available on the Facebook page including a collection of youtube videos about the event and many helpful links for people who are interested in this type of event.
Then the plan is to contact the sites who are linking to the dead page and invite them to link to my new page (either on my site or the new site that I could create).
I see a few pros and cons to each method.
For option #2 I think people would be more likely to link to a more official looking page rather than an article on a separate website. (My website has information about the city in question but is not closely related to the event at all.) However, I would only be getting one link back to my site. One negative to this is that the actual organizers of the event may not be pleased that someone has created an official looking page. But then again, perhaps they would be happy to have a free website.
For option #1 I would possibly get more links from sites that are authoritative in my city that point directly to the site I am trying to rank. However, people would be less likely to link to us because we are not an official site for the event, but simply a very good article about the event. There are no other good articles for this event that are ranking on Google.
Hopefully that makes sense. What would you do?
EDIT - Just thought of a third option - try to buy the domain.
-
EDIT - Just thought of a third option - try to buy the domain.
lol... that was the first one that I thought of.... I would be on the phone, sending email, driving to their house.
... but after you own it they might realize that the bozo running the site for them allowed it to expire and see that you grabbed it and want it back! They will be cussing about you louder than they will be cussing about Bozo.
But... I would still go after it.
-
Yes. Option #3. If it expired in the last year, it may just be in limbo. I'd find out, but don't sound overly interested. if the call forwards to some "attorney" selling domain names for ridiculous prices, forget it and go with option #1. I think if the content was great your hypotheses that people would be less likely to link may prove untrue. Good luck and I want to know what happens.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs or contextual links ?
Hi, I have breadcrumbs on my site but wondering if in addition to those I should also add contextual links linking to the same pages ? Or is it necessary to duplicate ? The reason i would be doing this is because contextual links/ editorial is what google likes and I am not sure breadcrumbs counts as much. Thanks,
Intermediate & Advanced SEO | | seoanalytics0 -
Slideshare - Links within
Hi Guys I am going to be putting some powerpoint presentations up over time. I have a couple of questions regarding slideshare. If I add links to the slideshare are these crawl able by Google etc...? If I places the powepoint presentation on our website and slideshare would this be counter productive i.e duplicate content? Love to here your suggestions.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Re-using content
Hi, I've just sold the domain for a website, so I'm free to re-purpose the content over to another website I own. How can I make sure that Gg doesn't deem it as duplicate? Do I need to let Gg naturally realise that the 'original' website no longer has the content on it? Do I need to hold-off putting the content live again? Should I notify Gg by-way of a de-index request, etc (assuming the domain won't incur any difficulty if I do this)? Thanks in advance.
Intermediate & Advanced SEO | | newstd1000 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Is Link Building Pretty Much Irrelevant Now?
When I ask this, I am not under the illusion that links do nothing. I am more curious if from an SEO strategy perspective is executing a link building campaign a really unwise use of time and resources? Currently my company literally has every single one of our SEO clients ranked on page 1 rank 1 for their most high value keyword and in the top 5 results for another 5 to 10 high value keywords. we have almost done no link building for these clients. I mean we have established a handful of really good links, but thats it. I look at some competitors link profiles and they have hundreds yet our clients sites are outranking them. I am almost at the point of not implementing link building initiatives. I mean we will still establish high quality links as they naturally present themselves, but as far as investing time and resources building links i am leaning towards not even doing that anymore or atleast for a while to see what the effect will be. We seem to find better results when we spend our time building great additional pages and following all web best practices. Just curious as to what other think? Thanks SEOmoz Community!
Intermediate & Advanced SEO | | WebbyNabler0 -
Worthwhile to have global footer links?
About Us, FAQ, Site Map, Terms & Privacy - I know rarely viewed by users (at least on my website), so why keep in global footer across all pages, since one could argue it will dilute some link juice to more important pages?Why not just keep on homepage only? What is argument for having links to these pages across all pages on a site? Is there any SEO value?
Intermediate & Advanced SEO | | knielsen0 -
The missing link?
Hello and Welcome Moz friends! Thanks for taking the time to look at my problem. On my website I've optimized our content to match the keywords I have selected for the site. I constantly am Re-writing articles, reading SEOMoz on tips and tricks how to make link juice flow. Yet only one of my keywords ranks decently, the rest never show up. I have the hardest time getting traffic to my site, and sales after that. Maybe I am implementing something incorrectly or there is something I am not doing. www.FrontlineMobility.com If you have any tips or anything to give me I would gladly accept it, any criticism is also appreciated. Thank you Friends, hopefully you can help me.
Intermediate & Advanced SEO | | FrontlineMobility0 -
Should I build links to the home page or a url containing the keyword?
I run an IT company and the company name does not contain the key word I am trying to rank on. I also have a bunch of pages with page rank that containing the actual keywords, for example: http://www.mycompanyname.com/tech-support/locations/brighton My target keyword is "Tech Support Brighton" My Home page is PR4 and my location based pages are PR3. My plan was to build 3 or 4 location pages for the locations we provide tech support for and target location based keyword Anchor text to these URL's e.g "Tech Support Brighton" and then for the home page build links that have the anchor text "Tech Support". Does this sound sane? Many Thanks, K
Intermediate & Advanced SEO | | SEOKeith0