How to make an article easy to read?
-
i want to ask technical pints of an article which can make that article easy to read and simple in language.
-
thank you, i will keep these points in mind.
-
What I always try to do when writing any articles is watch the length of my sentences. try to keep them to around 10 words long so that they don't become too complex. Also, if you are explaining very technical points, use imagery to convey the points a lot better.
Use a readability test like the Flesch Readability Test which looks at how readably your content is. You can do this within Microsoft Word by following these steps:
- Click the Microsoft Office Button, and then click Word Options.
- Click Proofing.
- Make sure Check grammar with spelling is selected.
- Under When correcting grammar in Word, select the Show readability statistics check box.
I hope this helps.
Matt.
-
KLLC,
From a big picture perspective you want to think about ways to make your article visually easy to digest. Anything that you can make the important information stand out on the page will be appreciated by readers.
Although there is not a technically correct answer to this question, these are a few things that I try to do to keep my articles simple to read.
Keep your paragraphs short. The majority of online readers browse for the right answers and may not read every word of your article. Short paragraphs will make it easier for them to find the information that they are looking for.
Use sub headings in your articles. This allows users to scan your information and start with the information that is the most important to them.
You could also consider using bullet points and lists. This visually breaks up the flow of your article and will help users get to the most important info.
Hope this helps!
-
Proper grammar is a must, misspellings is unprofessional, don't use more than one exclamation!
Use laymans terms, don't use a lot of technical mumbo jumbo or words people don't understand
Depends on the niche but generally informal writing like you were speaking to a friend
Writing for the user not for the search engines, don't awkwardly fit in keywords
Keep it short and simple and to the point, people on the web don't want to read a ton of extra content. Use bullet points and images, infographics are great. Long blocks of paragraphs should be avoided if you're selling
If you're selling a product stress what is in it for them, how will it make their life easier and why they need it, make it risk free
Add two maybe max in content links, these links get clicked on more that banners or buttons but don't over do it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Write new articles or republish old ones?
Hi,
Content Development | | Enrico_Cassinelli
we run a tourism information website about a region in italy, and each year, during special occasions such as christmas, easter and so on we publish an article with a "what to do on Christmas / Easter / .... in the Langhe" (collecting events, activities, etc.). Is it better to "reuse" the old articles and change only the year in the title and of course the content (providing that we are gonna keep the URL without year), or to publish a new one? thanks!0 -
Where to post article?
What Website could we submit the article and be posted? I work on articles and summit them to the site like articlecity, cbs baltimore but they have never get posted. Is that mean my articles aren't good enough?
Content Development | | mongor0 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
My Article on External Site
Good Morning, I was recently approached by an influencer in my industry who says that they noticed the quality of the content on my website's blog and they want to know if i would like to write an article for them to publish on their blog. The article will mention my products and how they would be helpful to the readers of this particular blog. I would like for some of you to take a look at the blog in question and tell me if you think this is a high quality blog that is worth me attempting to network with and possibly even obtain a link from. You can view the blog here: http://bit.ly/1JfmuRF I see nothing wrong with creating a brand new, high quality, relevant post and having it published on this blog - but i wanted to hear some of your opinions on these types of things. Thanks
Content Development | | Prime850 -
Article Submission
I would like to know the best places to submit articles. Free would always be best; but I not against paying if required. We launched a site within the "Home and Garden" industry and have tonnes of into to share.
Content Development | | SpadaMan0 -
Article submission - where can you submit articles for FREE???
Hi guys, Can anyone please help! Can anyone tell me if there are any cheap or free places where I can submit articles to help me get good rankings or improve my rankings?? Any help be much apprciated! Thanks Gareth
Content Development | | GAZ090 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0 -
Duplicating Articles/Blogs
Two years ago, some articles and blogs were written and submitted to certain tech and news sites relevant to our field. Will it be fine to submit those to other sites now. It is our content only and not some one else, but would it be penalty to submit the copy to other article sites whereever those articles/content are relevant today also?
Content Development | | sayeed0