Need help to implement microdata/microformat for ecommerce site
-
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Please guide me if you have some CSS example for the same.Thanks.
-
Hi Lorna,
Have you managed to find the file through FTP?
Drop me an email on matt@wowinternet.net and I will send you over some more info.
Matt.
-
Thanks Matt. It's a great article, but I don't see any step by step instructions on how to apply schema.org rich text snippets into that product template file?
-
Hi Lorna,
I have recently done this on a Joomla/VirtueMart website.
You need to go in via FTP into your website's root folder and navugate to the following file:
/httpdocs/components/com_virtuemart/themes/default/templates/product_details/vmj_ritz.tpl.php
Once you have got this file you will be able to edit the actual product details page within your shop. I recently wrote a blog on on-page optimisation and there was a section on open graph/schema code so if you follow my instructions on there then it should help you out:
http://www.wowinternet.co.uk/blog/on-page-optimisation-with-a-view-to-the-off-page-seo/
Hope this helps,
Matt.
-
Matthew, I would be very interested in your recommendation for a solution for Joomla. Just tackling 3 sites on Joomla/Virtuemart after years with Wordpress and OSCommerce. Thanks!
-
Matthew,
Website is in Netsuite. We are doing customizing it as per our need.
Anyway, I dont mind if you share some more knowledge about wordpress plugins.
Thanks
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
Gerd,
Thanks for wonderful information & advice. Most importantly advice about testing.
I am delighted & regretting about not asking this question long back on SEOmoz forum.
Thank you, thank you, thank you.
-
Dana,
Thanks for your effort & help.
-
Thanks Mathew...I have given same to my in house tech team.
-
I would go through this page first: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493 and then follow the instructions for implementing hproduct here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146750#usage
Before you take your pages live, use the Richnsippets tool to test your markup: http://www.google.com/webmasters/tools/richsnippets
Make sure that you include category breadcrumbs in your product pages. The product markup and offer-markup is obvious and quite easy. If your site offers reviews on products, use the hreview tags as well - this will give you great exposure.
Be aware, that Google is quite difficult when it comes to "Your markup contains hidden data" - one example is if your price tag for example looks like this, Google will reject it: $100.50
-
I just did this today. It was on a 3dcart store, so this may be over simplistic, but hopefully it gets you closer to implementing what you want (your will have to replace the URLs with your own of course):Immediately after your page tagshttp://www.yourdomainname.com/product-image-url.jpg"/> Then you will need to install the Facebook "Like" button javascript on your product pages. You can get detailed instruction on how to get and install this code by going to Facebook Developers area hereI am not a developer and it is pretty straightforward. You are able to define the size,, style etc. of your Like button on that page.Good luck. I hope this helps!
-
The best place to start here is with schema.org markup code. It will allow you to markup the different parts of your product pages to signal to the search engines the different attributa that your product has.
An example of some of the code that can be used is shown below:
-
<div< span="">itemscope itemtype="http://schema.org/Product"></div<>
-
<span< span="">itemprop="name">Kenmore White 17" Microwave</span<>
-
<img< span="">src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /></img<>
-
<div< span="">itemprop="aggregateRating"</div<>
-
itemscope itemtype="http://schema.org/AggregateRating">
-
Rated <span< span="">itemprop="ratingValue">3.5</span<>/5
-
based on <span< span="">itemprop="reviewCount">11</span<> customer reviews
-
<div< span="">itemprop="offers" itemscope itemtype="http://schema.org/Offer"></div<>
-
<span< span="">itemprop="price">$55.00</span<>
-
<link< span="">itemprop="availability" href="http://schema.org/InStock" />In stock</link<>
-
Product description:
-
<span< span="">itemprop="description">0.7 cubic feet countertop microwave.</span<>
-
Has six preset cooking categories and convenience features like
-
Add-A-Minute and Child Lock.
-
Customer reviews:
-
<div< span="">itemprop="review" itemscope itemtype="http://schema.org/Review"></div<>
-
<span< span="">itemprop="name">Not a happy camper</span<> -
-
by <span< span="">itemprop="author">Ellie</span<>,
-
<meta< span="">itemprop="datePublished" content="2011-04-01">April 1, 2011</meta<>
-
<div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>
-
<meta< span="">itemprop="worstRating" content = "1"></meta<>
-
<span< span="">itemprop="ratingValue">1</span<>/
-
<span< span="">itemprop="bestRating">5</span<>stars
-
<span< span="">itemprop="description">The lamp burned out and now I have to replace</span<>
-
it.
The itemtype tag signal what type of content the webpage is about. In this example, it is about a product. Then the itemprop tags act as labels to group the different information as the product name, rating, etc.
Full attribute lists can be found at http://schema.org I hope this has helped.
Matt.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old site to new WordPress site - Client concerned about Yahoo Ranking
Hello, Back Story I have a client (law firm) who has a large .html website. He has been doing his own SEO for years and it shows. I think the only reason he reached out to a professional is because he got a huge penalty from Google last fall and fell very far down in rankings. Although, he still retains a #1 spot in Yahoo for his site for the keyword phrase he wants. I have been creating a new WordPress theme for the client and creating all new pages and updating the formatting/SEO. From the beginning I have told the client that when we delete the old site and install a new WordPress site (same domain name, but different page hierarchy) he will take a bump in the search engines until all the 301 redirects get sorted out. I told him I can't guarantee any time frame of how long the dip in SEO will last. Some sites bounce right back while others take longer. Last week, during a discussion, he tells me that if he loses his #1 ranking on Yahoo for any length of time he thinks he will go out of business. Needless to say I was a little taken back. When it comes to SEO I use best practice techniques, do my research, stay on top of trends but I never guarantee rankings when moving to a new site. I'm thinking of ways I can help elevate any type of huge SEO drop off and help the client. Here is what I was thinking of suggesting to the client and I would love some feedback. Main Question He has another domain he isn't doing anything with. It's pretty much his domain name with pc added. I was thinking about using that domain to create a simple 1-2 page WordPress website with brand new content (no duplicate content) aimed at attracting his keyword phrase. I would do as much SEO as I could with a 1-2 page site and give it a month or so to see if this smaller site can get into the top #10 in Yahoo, or higher. Then, when we move the site he will still have a website on the first page of Yahoo for his keyword phrase. I hope I explained it clearly 🙂 I would be open to any suggestions anyone may have. Thanks
Web Design | | Bill_K0 -
Pleas Help! My microdata format disappeared?
Hi guys im new on this comunity, reacently i have an ishue taht i do not know how to solve. Google suggested that you can put microdata on my website and its look very cool on the organic search pages. So whtat happend. I have change my website to a new one with all rich snippets and microdata, submited a xml.sitiemap dinamic one that refresh every time when i putt something new on my website. do a redirection from my old site to a new one. All that google propose. I have check all the pages in webmaster tools and in a that tool google show everything, also microdata have shown on a google organic search aproximetly 7 days when he refresh my pages from old site. After that microdata and little stars just desapired from organic serch on google. I do not know why? I did not do anything. So can anyone help me how to return little stars on my links on google shown on organic serch. website: www.telekoplus.com hosted in Serbia Thank you in advance Beket Borocki P.S Sorry if i have mistakes in writing on English.
Web Design | | telekoplus0 -
Building a Mobile Site: Tools?
I've been tasked with re-building our company's mobile site and honestly have zero experience doing so. I know my way around HTML pretty well and have built several websites but never for mobile. Does anybody have any recommendations for me as far as tools to use to construct a proper mobile site? I basically want a simple page with four buttons on the front and a little drop down menu in the top corner. (not that this matters terribly but just saying, shouldn't need to be overly complicated.) Thanks in advance!
Web Design | | jesse-landry0 -
I've set up my own site which is still fairly new but I'm a bit concerned that there is a bloackage SEO wise somewhere because when I try to crawl the site on SEOmoz it only crawls one page.
I'm really baffled and none of my research has shed much light on it. My url is www.emporiumofmanliness.co.uk I'd really appreciate any help! Thanks
Web Design | | JoshED0 -
Is there a Consultant out there to help convert C#.net functions into PHP Wordpress functions?
We are going through a transition from SiteFinity (C# .net windows environment) to WordPress (PHP Linux environment). We currently have custom forms that make calls to webservices and also store data into SQL Server tables. Not sure how to do this in PHP and could use some help. We are located in Irvine, CA. We would prefer someone onsite, but can also work with someone remote if we must. Time is of the essence. Thanks.
Web Design | | balboafinance0 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
Best way to set up a site with multiple brick and mortor locations across Canada
I have a client who is expanding his business locations from 2 cities to 3, and working towards having 10+ locations across Canada. Right now we're building location based landing pages for each city, as well as keyword targeted landing pages for each city. For example, landing pages for "Vancouver whatever clinic" and "Calgary whatever clinic" as well as for "Vancouver specific service", and "Calgary specific service". This means a lot of landing pages will need to be created to target each of 10 or so desirable "service" keywords for each city's location. I've no issue with this, however I was wondering how other companies go about this? What's the best way to be relevant for certain "service" based keyword searches in each city? Many of the "service" keywords are 'localized' meaning they will show Google Places results for local brick and mortar businesses for each location. I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well. the new site will be built in WordPress
Web Design | | AndyKuiper0 -
Hosting/design company that is both cheap and has a nice partner package. Any ideas?
I need to signon with a hosting/design company that is both cheap and has a nice partner package. Any ideas?
Web Design | | christinarule0