Bad reviews coming next to the company website, how to remove those ??
-
My website name www.commonsite.com (duplicate name), if i search in google with keyword common site, next to that i'm getting mouthshut bad reviews. I tried various methods till now i didnt get any improvement. Finally my doubt is my site has 6 sitelinks in the search engine. What will happen if i delete that ?? Can i get those pages results next to my main website home page results. Please clarify my doubt about sitelinks.
-
That's a great point about social media. Often, social media sites will have a much greater authority than the review sites. If you build up a strong online presence on even the basics:
- YouTube
- Google+
- Vimeo
Then you will be pushing the bad reviews further and further down the results. Even better than that, you will be showcasing the solid community that you have built up. People will go on these social sites and learn more about you and if you are communicating well then they will surely like you. It will give you a great competitive advantage.
-
To elaborate on this, the most basic "reputation management" technique is to make sure you have an active, popular presence on every social network. If someone searches your business name, your social media sites are likely to rank well, possibly pushing down bad reviews.
I don't think it's a killer to have bad reviews out there, though. Consumers understand that reviews are subjective and people have different experiences. I'm an enthusiastic Yelp user, and honestly, I get suspicious when a restaurant or business has no bad reviews.
Now, if a company has a nasty write-up on Rip-Off Report or the like, that's a bigger problem. There's a good write-up on ways to handle that here: http://searchengineland.com/how-to-remove-ripoff-reports-from-google-not-just-bury-them-65173 Ultimately, the best strategy is to simply be a better business.
-
If you delete your site links there will be less links for people to click to your site and they may click the bad reviews more. So don't delete your sitelinks.
-
Bad reviews are a common issue with SEO as the sites that host these reviews often have high authority. The only way you can really remove these from the results page is to create better, valuable content that will eventually outrank the reviews and push them further down the results page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
How do you 'close down' a website?
Hello all, If a company acquires a smaller company and 'absorbs' its products and services into its own website, what is the protocol with closing down the smaller company's site? So far we added our branding to the site alerting their visitors to the imminent takeover, and 301 redirected certain pages - soon we'll be redirecting all the pages to their counterparts on the main website. Once that's done, should we noindex the old site? Anything else? Thanks, Caro
Technical SEO | | Caro-O0 -
E-commerce website
Hi, I have to do a SEO optimization on a huge e-commerce website, but i don´t know if i have to focus in Schema or meta tags ( page title, meta description) which of them is more important? how can I optimize the website? Thanks
Technical SEO | | AbacoDigital1 -
Huge uptick in 404s on new website
I just launched a new website, and I see that the 404s shot up hugely in Google Webmaster Tools right during the launch. We went from Drupal to WordPress, but I was wondering if anyone has any thoughts on whether these 404s represent a crisis, or potentially something harmless? There has been no noticeable SEO downtick in terms of keywords or queries during the same period... Thanks for any thoughts. Screenshot-2015-05-19-13.58.55.png
Technical SEO | | yoursearchteam0 -
Add Small Relevant Posts to website?
Hello Everyone, I'm starting a new WordPress-based community site WP Temple. As a part of this site, i'm going to be adding a "Code Snippets" Section which will show visitors how to do very specific things on their site. These snippets, by nature, will be small articles but contain highly-relevant for search. Should this content be indexed and followed, as well as added to my XML sitemap? I appreciate the feedback! Zach
Technical SEO | | Zachary_Russell0 -
What I doing wrong when trying to search for links from external websites to my website
This is just the little frustrating question nothing important but I’m sure somebody will know the answer. In the white board Friday this week Rand suggested at one point that when you’re searching for results links to your website if you put a - followed by site followed by your url like –site:yourwebsite.com you get the results of pages with links on other websites but excluding your own webpages but it just doesn’t work I get no results just an error message, any idea why? If I remove the - I get tons of results but there on my own webpages……….
Technical SEO | | whitbycottages0 -
Two companies merge: website A redirect 301 to website B. Problems?
Hi, last december the company I work for and another company merged. The website of company A was taken offline and the home page was 302 redirected to a page on website B. This page had information about the merger and the consequences for customers. The deeper pages of website A were 301 redirected to similar pages on website B. After a while, the traffic from the redirected home page decreased and we thought it was time to change the redirect from a 302 into a 301 redirect to the home page. Because there are still a lot of links to the home page of website A and we wanted to preserve the link juice. Two weeks ago we changed the 302 redirect from website A into a 301 redirect to the home page of website B. Last week the Google webmaster tools account of website B showed the links from the 301 redirected website A. The total amount of links doubled and the top anchor text is the name of company A instead of company B. This, off course, could trigger an alarm at Google. Because we got a lot of new links with a different anchor text. A tactic used by spammers/black-hats. I am a bit worried that our change will be penalized by Google. But our change is legit. It is to the advantage of our customers to find us if they search for the name of company A or click on a link to website A. We didn´t change the change of address of domain A in Google webmaster tools yet. Is it a good idea to change the change of address of domain A into domain B? Are there other precautions we can take?
Technical SEO | | NN-online0 -
Hosting in the US for an Australian website
Hi, I was wondering whether it's still important for SEO to host a website in the same country as you're targetting. We host a fair few Australian sites and we're looking for a new webhost at the moment. Should we only consider hosting on Australian servers or is it worth looking at servers elsewhere? One of the main reasons we're thinking about US hosting is that we can get a machine that is 3x more powerful than we can get in Australia for the price. This performance increase should go some way to minimizing the effect of the latency increase. Thanks, Nick
Technical SEO | | MarketingResults0