Backlink profile
-
Hi there
Thanks for everyone here for their posts.
As a newbie (with dozens of SEO providers asking me to pay them!), I was wondering if there's a preferred / better backlink profile to target in light of Panda/Penguin.
I get a lot of companies offering 1000's of profile creations, which seems worthless to me! Surely certain types of links (local vs international), blogs, articles etc, have more value just through the fact that they offer something to the user who sees it (and hopefully that something is sticky, high quality content!)
I understand that there is no magic formula, but at least want to know whats not worth doing and working backwards from there.
Any opinions from users who have ranked well recently? I've got a mailbox full of sales pitches, so would be good to see this from an expert's eyes!
Thanks in advance
Regards
-
You definitely seem to understand what you type of links you need. Also understand, link building is difficult and you get what you pay for. Choose a company that doesn't BS you. Don't look for guaranteed # of links or things like that. Ask them what techniques and ideas they have. Go from there.
There are no result guarantees in this field, but you can guarantee honest hard work and the creation of a good plan. Sometimes, one good link can be better than a ton of low-quality ones. Not to mention bad links can actually get you in trouble.
-
Thanks for that - it helps a lot!
Do you have any opinions on articles or posting articles to directories?
Again, to me it would seem that a more relevant directory (i.e. a finance one for finance related stuff) is more appropriate is your site is in that niche. You would'nt post an article on dating in one of those niches I think!
Google presumably categorises all of this in a very clever way, I presume the lesson is to stay as 'natural' as possible? E.g. an article on a Kenyan site about a service only available for UK users will get picked up by their algo?
So, how does one control that up front? Is that even possible?
-
Shoot for a company that will help you get links on blog posts with editorial standards. You want links on websites that meet some of these basics:
- Visible author profile
- Consistent topic/focus for the website is similar to your niche
- Visible social proof on posts (comments, likes, tweets)
Ask yourself: Does my link belong there? Will it help anyone on that page? Will people on that page visit my site and find what I offer interesting?
Meeting those criteria above will ensure you are getting great links. I'm a realist though, and understand not every link you get will be fantastic. Nor does it have to be. Those are just the types of links you should be putting effort towards.
You are absolutely correct that creating profiles by the 1,000s is not valuable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple links from same domain (different pages) considered in credibility of backlinks?
Hi, Let's say there are multiple backlinks from different pages of same domain to different pages of other domain like below: Website A: Page 1 -----------> Website B: Page 1 Website A: Page 2 -----------> Website B: Page 2 Do the pages of Website B pages will get backlinks authority equally or they don't get much backlinks impact as they have multiple backlinks from same domain? There were old school stories that Google ignores second link from same domain.....etc... So, please suggest on this. Thank you. Note: The question is NOT about content relevancy or domain authority score of the backlinks.
Algorithm Updates | | vtmoz1 -
Questions about backlinks in wikipedia
Hi I read some articles about Wikipedia links but most of them were talking about how to get links from Wikipedia and no one says about its benefits! We all know that Wikipedia backlinks are nofollow and in most of the articles in Wikipedia, users don't click on the link! So it doesn't pass visitors so nofollow links don't pass the authority. But because this website has trustworthy links, might effect on serp. In your experience does Wikipedia links effect on serp? What grade you will give to this kind of links between one and 100? Between edu, gov, wiki and such this important links which one is more important? I will be glad if you share your experience.
Algorithm Updates | | meysamzare7112365410 -
Link reclamation: What happens when backlinks are pointing to other page than the most related page? Any risks?
Hi all, We have started link reclamation process as we failed to redirect our old website links to newly created pages. Unfortunately most of the backlinks are pointing to a page which already has lots of backlinks. Just wondering if I can redirect the old pages to the other pages than the actual related page they must be pointing to make sure only one page doesn't take away all the backlinks. And what happens if Google find that backlink is pointing to a different page than the actual page? Thanks
Algorithm Updates | | vtmoz0 -
Backlinks to internal pages help website to rank better or vice versa?
Hi Moz community, We have our backlinks mostly pointed to our homepage. We are trying to rank better and not having minimum number of backlinks to our internal pages is one of the things I worry about. Backlinks to homepage alone help in ranking internal pages or backlinks to internal pages help in ranking homepage? Or both required? Thanks
Algorithm Updates | | vtmoz0 -
Do the sub domain backlinks count for main domain and increase authority?
Hi all, I just wonder if the back links for different sub domains will be counted and considered to rank the main domain better or they are just limit to sub domain pages? There are many websites which has got multiple sub domains which receive backlinks? So the backlinks to main domain and sub domain weigh same at Google? Thanks
Algorithm Updates | | vtmoz0 -
Profile Picture Display Next to Map on Google Search
On a recent Google search, I noticed that the top result also displayed the Google map of the location next to it but aside from that, it also displayed that business' Google+ Profile picture. I'm wondering how that is done. We have a Google+ account as well with an image associated with our business. At this point, the map doesn't even display for our business, but how does one get the map and the profile picture to appear on search results? Here's a link to the search result in question:
Algorithm Updates | | atuomala
http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&q=tech+squad+wi&oq=tech+squad+wi&gs_l=serp.3..0l2j0i30l2.6041.6590.0.6592.3.3.0.0.0.0.79.158.2.2.0.les%3B..0.0...1c.1.4.psy-ab.DoA-PSlyt-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=b5d841bb1ab219dc&biw=1440&bih=785 tech_squad_serp.jpg0 -
Backlink focus?
Is it better to focus on getting as many backlinks to your homepage as possible or to create links to a variety of pages within your site? Is one better for over all domain authority? Thanks!
Algorithm Updates | | sportsman870 -
Manual query to search for backlinks?
Hello, I've been using open site explorer, dabbled with seo spy glass, and other back linking sites, but I was wondering if there was a manual way of searching for back links? Such as site.www.widgets.com +keyword -widgets.com to show me results of all the sites pointing to www.widgets.com, or pointing to the keywords linking to widgets.com. I do enjoy Open Site Explorer, but it takes a few months index the back links ive done.
Algorithm Updates | | Modbargains0