Google Auth and brands/individuals problem

[pauledwards]

So you can auth pages with personal google+ profiles - and its being suggested by some that this could now help rankings if that person has lots of people in their circles.

So what about brand/companies content? why cant they auth the content with their Google+ profile to get the content ranking better.

It doesn't seem right an individual blogger can do this but a company cannot who has written lots of guides.

An example is a holiday company has written some awesome content on resorts around the World - how to use the auth for that content to rank higher? - currently only possible to link up an individual as writing the content not the brand/company itself.

Any suggestions on this much appreciated. I do not want to lose any gain there might be from this new bonus given from Google.

[pauledwards]

After reading this interesting article:

http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google

Suggesting not hte ctr% of  picture in results is beneficial but actually Google will take auth rank into consideration. If this happens, its not fair on brands who write quality and trust content.

[benjaminspak]

Hi,

Clarification:

Have an image next to your site's results doesn't help your rankings per-se. However it does increase your visibility in the results pages, increasing the amount of clicks/visitors your site will get.

Recommendation:

I often tell clients who have a dedicated writer on staff to have them use their personal G+ profile for the content they write. That way you are still getting visibility. If you are running your own business, you are your brand. So personally I would link my own account to what I write.

We're still waiting for Google to catch up with business pages

Regards,

Ben