Can't for the life of me figure out how this is possible !! Any ideas ?
-
I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market.
For some reason which I can't figure out Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4.
The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
Why have your homepage in this format ? I would love to hear any theories you guys might have.
It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .
-
The entire content of the link:
http-equiv="refresh" content="0;url=https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/" />
-
It makes a bit more sense when you realize they're using it to give the full value of Woolworth's site to the link. I understand 100% why it's highly ranked now. I sent you a LinkedIn connect request to email you about it further. In case you (or someone else needing help) checks this post:
Try the URL:
Let me break it down
http://www.woolworths.com.au/ Their main, highly ranked site.
wps/wcm/connect/website/woolworths/ This part of the domain somehow connects them back to woolworth's entire site.
everyday+services/insurance/credit+cards This sends you to another page entirely. Somewhere in their database, this link = woolworthsmoney.com.au
They are using the FULL power of their domain to create an internal redirect. That's why you can't find it on their site.
site:woolworths.com.au woolworthsmoney.com.au turns up virtually nothing.
If you go here, however: http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Everyday+Services/Insurance/
You find "Credit Cards" and the entire HTML including H3 on Woolworths.com.au:
[/wps/wcm/connect/website/woolworths/everyday+services/insurance/credit+cards](<a class=)">Credit Cards
-
that was my first guess, but I could not see any immediate back links from their high value web property and hhe homepage still baffles me
https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
-
thanks for the input mate , the keyword was " credit cards "
-
Similar post about the exact same domain here: http://www.seomoz.org/q/strange-nothing-site-ranking
Doesn't seem like anyone's analyzed it. However, Woolworth's is a huge business here so I'm guessing somewhere on Woolworth's corporate site is a high value link back.
The site now has 59,900 links showing up on Google and Everyday Rewards (an older site with decent rankings) links in a menu to them: https://www.everydayrewards.com.au
When you have a corporate site with a mozrank & moztrust in the 5s, 250,000 links back and a DA over 60, you're going to have decent power on ALL of your sites to push this new one up the rankings. Woolie's has built trust and as a huge brand, Google rewards that.
-
I see what you mean they haven't even bothered with a meta-description. The keyword 'Everyday Money Credit Card' isn't that competitive though. The top 4 sites for that keyword have a page authority of 1 so its a low competitive keyword.
I can't imagine you'd have to do much link building to get a site ranking for that keyword.Keywords that clients usually focus on are 'compare credit cards' and 'credit card calculator' and there nowhere for those keywords. moneyhound.com.au also have a redirect so it doesn't seem to make too much difference.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERP result (URL) doesn't change after a 301
A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl. We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL. I am wondering what to do to make the result correct. André
Technical SEO | | ConclusionDigital0 -
Blog page won't get indexed
Hi Guys, I'm currently asked to work on a website. I noticed that the blog posts won't get indexed in Google. www.domain.com/blog does get indexed but the blogposts itself won't. They have been online for over 2 months now. I found this in the robots.txt file: Allow: / Disallow: /kitchenhandle/ Disallow: /blog/comments/ Disallow: /blog/author/ Disallow: /blog/homepage/feed/ I'm guessing that the last line causes this issue. Does anyone have an idea if this is the case and why they would include this in the robots.txt? Cheers!
Technical SEO | | Happy-SEO2 -
Can Anybody Understand This ?
Hey guyz,
Technical SEO | | atakala
These days I'm reading the paperwork from sergey brin and larry which is the first paper of Google.
And I dont get the Ranking part which is: "Google maintains much more information about web documents than typical search engines. Every hitlist includes position, font, and capitalization information. Additionally, we factor in hits from anchor text and the PageRank of the document. Combining all of this information into a rank is difficult. We designed our ranking function so that no particular factor can have too much influence. First, consider the simplest case -- a single word query. In order to rank a document with a single word query, Google looks at that document's hit list for that word. Google considers each hit to be one of several different types (title, anchor, URL, plain text large font, plain text small font, ...), each of which has its own type-weight. The type-weights make up a vector indexed by type. Google counts the number of hits of each type in the hit list. Then every count is converted into a count-weight. Count-weights increase linearly with counts at first but quickly taper off so that more than a certain count will not help. We take the dot product of the vector of count-weights with the vector of type-weights to compute an IR score for the document. Finally, the IR score is combined with PageRank to give a final rank to the document. For a multi-word search, the situation is more complicated. Now multiple hit lists must be scanned through at once so that hits occurring close together in a document are weighted higher than hits occurring far apart. The hits from the multiple hit lists are matched up so that nearby hits are matched together. For every matched set of hits, a proximity is computed. The proximity is based on how far apart the hits are in the document (or anchor) but is classified into 10 different value "bins" ranging from a phrase match to "not even close". Counts are computed not only for every type of hit but for every type and proximity. Every type and proximity pair has a type-prox-weight. The counts are converted into count-weights and we take the dot product of the count-weights and the type-prox-weights to compute an IR score. All of these numbers and matrices can all be displayed with the search results using a special debug mode. These displays have been very helpful in developing the ranking system. "0 -
Strange URL's indexed
Hi, I got the message "Increase in not found errors" (404 errors) in GWT for one of my website. I did not change anything but I now see a lot of "strange" URL's indexed (~50) : &ui=2&tf=1&shva=1 &cat_id=6&tag_id=31&Remark=In %22%3EAny suggestion on how to fix it ?Erwan
Technical SEO | | johnny1220 -
'External nofollow' in a robots meta tag? (advertorial links)
I believe this has never worked? It'd be an easy way of preventing any penalties from Google's recent crackdown on paid links via advertorials. When it's not possible to nofollow each external link individually, what are people doing? Nofollowing and/or noindexing the whole page?
Technical SEO | | Alex-Harford0 -
How to get out of Google's sendbox
Hello, i posted this question before here in forum, that 2 of my pages were sendboxed but never had a clear answer on how to get them back up, i do know that i need to build high quality backlinks pointing to those pages, but where do i start? Thanks
Technical SEO | | tonyklu0 -
Web page is showing up on Google but doesn't show when it was cached, so is it indexed?
Hey everyone So I created a new page on a WordPress website, it was live for a few hours till I changed my mind & switched it back to a draft. Just out of curiosity I did the Site:www.example.com/Example search on Google to see if it had been indexed & apparently it had but when I click on cached to see what time it got indexed at exactly it's showing me an error. So does this mean it is indexed or not?
Technical SEO | | conversiontactics0 -
How do I 301 url's with numbers in them?
I have a number of 404 error pages showing in webmaster tools and some of the url's have numbers, % symbols, and some are pdf's. My usual 301 redirect in my htaccess file does NOT redirect these pages where the url's have special characters. What am I doing wrong?
Technical SEO | | BradBorst0
