[eCommerce Issues] Having a tough time writing content for product color variations. Any recommendations?
-
wow, after being hit with panda i'm having a real tough time with this issue. Maybe i'm going about it the wrong way..
How can i possibly write unique content for all of these different colors of the same product?...
http://www.suddora.com/green-sweatbands-wholesale-green-wristbands.html
http://www.suddora.com/pink-sweatbands-wholesale-pink-wristbands.html
http://www.suddora.com/black-sweatbands-wholesale-black-wristbands.html
http://www.suddora.com/green-headbands-wholesale-pricing-available.html
http://www.suddora.com/pink-headbands-wholesale-pricing-available.html
http://www.suddora.com/black-headbands-wholesale-pricing-available.html
Should i be going about this a different way?
Thanks,
Paul
-
Unless you want to go to the trouble of making unique content for each page, I would suggest combining into a single page
Although, If it was me, Id make the webs best page about pink sweatbands, so good and so over the top that it attracted its own links - think of this https://www.google.co.uk/search?q=opink%20swetabands&rlz=1C1CHFX_enGB502GB502&sugexp=chrome,mod%3D14&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=iUZzUNTjAu3C0AX48IEo&biw=1280&bih=923&sei=i0ZzUJH7H6PB0QWFpYGoDQ as a page on your website. It would be amazing!
S
-
Hi Paul,
As an e-commerce SEO I feel your pain! I am not sure what platform your store is running on, but is it possible to consolidate all the different colors onto one sweater page and allow customers to select the color via a drop down box (usually referred to as "options" in e-commerce back ends) ? This would in essence create a hub page where you would just have to write great copy once, and include the colors. Now, if you are like most e-commerce sites, every color and ever size has its own SKU. You of course have to add them to your products database, but there should be a way to make it so they don't actually display as product pages. You then associate the SKU with the specific option (i.e. Medium size, color Red) and when a customer selects that options, that specific SKU is what is added to their cart.
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Discontinued products on ecommerce store
Hi, I have a high number of very-low/zero traffic and zero backlinked product pages that have been discontinued (and wont come back). For these pages we automatically remove them from our website indexes and also removed internal links and then essentially kept the product pages and their urls intact but just added a note saying "no longer available, how about these..." with alternate similar product options. This seems to be the general consensus online for discontinued product pages that have little value. The questions is do I either 404 or noindex these now discontinued pages? What are the pros or cons? Thanks
Intermediate & Advanced SEO | | coma990 -
Shall I hide short product review texts from customers (to avoid google panda/quality issues)?
About 30% of product reviews that the clients of our ecommerce store submitted in the last 10 years are 3 words or less (we did not require any minimum length). Would you recommend to hide those very short review texts? Where to draw the limit?
Intermediate & Advanced SEO | | lcourse
Numeric star rating would still go into our accumulated product rating. My only concern here is what impact it may have on google ranking.
To give some context, the site has for a long time some panda/phantom related issues where there are no obvious reasons that we could point to.0 -
Ecommerce - Product Titles
Hi I want to find out how ecommerce sites optimise their product names: 1. When they have thousands of products 2. When some of their products are identical I notice on some sites, like this for example, they have no key phrases in their product titles http://www.argos.co.uk/static/Product/partNumber/6249346.htm How can this help for SEO? At the moment we optimise the titles as best we can for key phrases relevant to the products and differentiating attributes. Where we get stuck is, if their are 2 identical products - how can the content team quickly add a title which is useful for customers and search engines? Some products have no differences for us, but longer tail phrases are where we could get some good returns if the research is put in - it's just very labour intensive. Thank you
Intermediate & Advanced SEO | | BeckyKey2 -
Product Colours change on ecommerce store... similar descriptions.
Hi, In the case of a RED/GREEN/YELLOW coffeemaker for example, I have say 6 pages that are indexed in google. Now, I can write very unique content for each and that gives me 6 pages in SERPS. Or make it a configurable product? What is best, and how different would the description need to be - my feeling that just changing the word colour in the text would NOT be enough. Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
SEO for eCommerce?
I'm working on a game plan for the on-page optimization for a growing e-commerce site (https://www.boutine.com) and I'm wondering if anyone has any experience with similar projects. Specifically, how to get the most SEO value out of product and category pages. Thanks in advance! -Adam
Intermediate & Advanced SEO | | boutine0 -
Aggregators outranking me for my own content
WARNING : The follow question is for an adult website. If you are at work, near children or are offended by such material, DO NOT CLICK Hey guys, This one has had me stumped for awhile. I operate www.deviantclip.com. Its a very old and trusted domain by google with loads of history. However, in the past year, Google has been giving me the cold shoulder. One major problem I've noticed is that I've lost all longtail traffic. Its even gotten to the point where aggregators are outranking me in google for my own custom titles and content. **Example A : ** Google Link 1 This search has my own sitename in the title and my site ranks somewhere on page 2 or further. **Example B : ** Google Link 2 This content originated from our site and has a unique title, yet we're dead last in the serps. I submitted my site for reconsideration a few times, and the outcome everytime is that Google tells me they have not applied any manual penalty. There are a TON of issues to adress with this site, but obviously, getting my own content to rank first is the primary problem I would like to fix. Your time and advice is greatly appreciated. If you need furter info, don't be afraid to ask.
Intermediate & Advanced SEO | | CrakJason0 -
Should I do something about this duplicate content? If so, what?
On our real estate site we have our office listings displayed. The listings are generated from a scraping script that I wrote. As such, all of our listings have the exact same description snippet as every other agent in our office. The rest of the page consists of site-wide sidebars and a contact form. The title of the page is the address of the house and so is the H1 tag. Manually changing the descriptions is not an option. Do you think it would help to have some randomly generated stuff on the page such as "similar listings"? Any other ideas? Thanks!
Intermediate & Advanced SEO | | MarieHaynes0 -
Duplicate Content Through Sorting
I have a website that sells images. When you search you're given a page like this: http://www.andertoons.com/search-cartoons/santa/ I also give users the option to resort results by date, views and rating like this: http://www.andertoons.com/search-cartoons/santa/byrating/ I've seen in SEOmoz that Google might see these as duplicate content, but it's a feature I think is useful. How should I address this?
Intermediate & Advanced SEO | | andertoons0