How can we improve our e-commerce site architecture to help best preserve Page Authority?
-
Today I installed the SEOMoz toolbar for Firefox (very cool, highly recommended). I was comparing our site http://www.ccisolutions.com to this competitor: http://www.uniquesquared.com
For the most part, the deeper I go in our site the more the page authority drops. We have a few exceptions where the page authority of a subcategory page is actually better than the cat. page one level up.
In comparison, when I was looking at http://www.uniquesquared.com I noticed that their page authority stays at "21" on every single category page I visit. Are you seeing what I'm seeing? Is this potentially a problem with the tool bar or, is there something significantly different about their site architecture that allows them to maintain that PA across all category and sub category pages?
Is there something fundamentally wrong with our (http://www.ccisolutions.com) site architecture?
I understand that we have longer URLs, but this is an old store with a lot of SKUs, so we have decided not to remove the /category/ and /product/ from the URLs because the 301 redirects that would result wouldn't pass all of the authority they've built up over the years.
Interested to know viewpoints on the site architecture and how it might be improved. Thanks!
-
Hi Keri,
I just went back and checked this again and the same results just happened. Here is another post in Q&A from today where someone else is noticing the same problem:
http://www.seomoz.org/q/page-authority-is-the-same-on-every-page-of-my-site
I am going to email help as you suggested. Thanks!
-
Thanks Keri. I will take a look and if it is the same I'll definitely email.
-
Hi Dana,
I don't know the operation of the toolbar well enough to say, but we did roll out an index update this afternoon. I think it started after you wrote this, but for the heck of it, could you come back and look at this and see if you're still seeing the same PA on every page you visit? If so, it's probably something to send an email to help@seomoz.org about, as they can look into it better.
Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dead end pages are really an issue?
Hi all, We have many pages which are help guides to our features. These pages do not have anymore outgoing links (internal / external). We haven't linked as these are already 4th level pages and specific about particular topic. So these are technically dead end pages. Do these pages really hurt us? We need to link to some other pages? Thanks
Web Design | | vtmoz0 -
Is there an issue if we show our old mobile site to Google & new site to users
Hi, We have our existing mobile site that contains interlinking in footer & content and new mobile site that does not have interlinking. We will show existing mobile site to google crawler & new mobile site to users. Will this be taken as black hat by Google. The mobile site & desktop site will have same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
Moving position on a page
I would like to know if the use of adding #nameofthesection in a URL with the objective of moving position on a webpage might be somehow harmful? IE. www.mydomain.es/people-and-planet/sustainable-life-at-home/index.html www.mydomain.es/people-and-planet/sustainable-life-at-home/index.html#saving-water Many thanks for your help!
Web Design | | victoriaht0 -
CMS dynamicly created pages indexed?
Hey Moz'erz, Looking at the indexed pages of my clients eCommerce website I noticed that dynamically created pages are being indexed. For example this page does not "exist" but is created by a drop down filter menu that sorts by product tag: /collections/tools/TAG I can only conclude that this page got indexed either through a backlink or once upon a time there was an internal link pointing to this URL and got indexed (currently there is not). Are either of these cases possibilities? In either case before considering removal or any action I would of-course reference analytics to check for conversions, traffic and any backlinks for those "pages". I believe at the end of the day is recommend a drop down filer that doesn't create new pages as the best solution. Thoughts, comments and experience is greatly welcomed 🙂
Web Design | | paul-bold0 -
I am looking to build an informational site that consists of a few landing pages. What kind of platform would you recommend?
The site would consist of an initial homepage, about us page, products & services page, sub-category pages that consist of the products and services in greater detail, and a contact us page. What platform would you recommend building this site on? I currently use Miva Merchant for an ecommerce platform, however this new site will not require the customization that Miva provides, and will also not need to have ecommerce capabilities. This will strictly be an informational site for prospective and current clients.
Web Design | | djlittman0 -
Multiple Local Schemas Per Page
I am working on a mid size restaurant groups site. The new site (in development) has a drop down of each of the locations. When you hover over a location in the drop down it shows the businesses info (NAP). Each of the location in the Nav list are using schema.org markup. I think this would be confusing for search robots. Every page has 15 address schemas and individual restaurants pages NAP is at the below all the locations' schema/NAP in the DOM. Have any of you dealt with multiple schemas per page or similar structure?
Web Design | | JoshAM0 -
Build New Site Without Losing Rankings
Good morning SEOmoz community. I have a question which I am pretty sure I already know the answer to, however i thought I would reach out to my fellow experts to see if anyone had some great advice. I would really like to give my website a makeover. i have two thoughts on this, one is to scrap the site completely and start fresh, the other would be to only change it visually, but keep all the content and on-page optimization. I am terrified of losing my rankings. I am ranked position 1 and 2 for highly competitive terms and have another 15 - 20 keywords on page 1. Any advice would be tremendously appreciated!!!
Web Design | | WebbyNabler0 -
Link Pages/Directory
Hello, What is best practise for dealing with alot of links. I was thinking of breaking them download to alphabet pages i.e. all A on one page etc... BUT should I then make the links clickable on this list OR that they load to a sub company page which has a clickable link to there website.
Web Design | | JohnW-UK0