Google is just plain confusing now

[ZakD]

I know, many people are up in arms with Google with their very frequent recent changes. I guess some of this is good - but at times I am also warming to the opinion that they are just losing the plot. To illustrate my point - check this ranking history for a keyword: Toyota South Africa

I'm not sure how this image will display - but for no obvious apparent reason, from 02/10 - we were ranked 5, and now on 9/10 dropped right down to 44. I mean how is on supposed to explain, and rectify this when Google just keeps on changing the playing fields?

shrug

Ranking.png

[MoosaHemani]

Zakaria I understand how frustrating it can be for a person who worked hard to attain the rankings but somehow Google update negatively affects the rankings and ultimately as a result you lost rankings, traffic and business...

But, Google is getting itself smarter everyday  and at the same time offering a clear advise to businesses that not to completely relay on Google or else you will be dead soon.

In my opinion Panda and then Penguins were good updates but there are more needed in order to kick SPAM and low quality content out from the search results.

Why drop in rankings...

Obviously there can be multiple reasons to it...see when your rankings started to go down and at the same date check any Google updated rolled out... if yes read about the details of the update and fix the problems accordingly...

Remember: This almost is the era where penguin and panda are on the mission to kick low quality websites (containing low quality links) out of the search engine and give open space to people who are offering creative, authentic and relevant content in search engines...start and continue to build content around your audience that produce quality and you will see a jump in rankings again!