What is Hub Linking
-
What is Hub Linking - an seo company mentioned it to me? Is it any good?
-
The basic idea behind hub linking is that there are certain websites that are "hubs" for information - that is, they are one place that you can go to get resources on a topic. A lot of times these domains link out a lot, because they want to showcase other websites that have good information resources on the topic. They often do have good page authority, if they are good resources on the topic, because people link back to them.
One thing to look out for when engaging someone to do Hub linking is, you want to make sure the sites you're getting links from are actually relevant resources that real people are using. A lot of "hub" pages are created solely for SEO purposes and tend to have thin content and too many links, which can be a sign to Google that the link is a shady one. So it's important to be judicious in selecting a hub page to target for links, and I would advise against trying to create one yourself unless you have a long-term strategy for how to continue adding content and making it useful.
-
If you’re in need of a quality backlink, you really can’t go wrong with “hubs”.
- These hubs tend to achieve PageRank pretty easily
- They can produce DoFollow backlinks with a high enough hub author score (75 last I heard)
- It’s scalable (you can create unlimited amounts of hubs)
With HubPages you create “hubs”, which is a good name for these types of pages and a good concept to explore in your overall SEO and Link Building strategies. The term hub means center of activity which is what authority sites are… To be a hub, or to be an authority means you need to be talking about/linking to not just yourself but others as well, much like WikiPedia does. Selfishly hoarding your links and limiting them to just internal on-site links doesn’t show the search engines you’re an authority, it merely depicts your site as an “island”.
Hope it makes sense for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website with a spam score of 5 is back linking to me. How important is to get that link removed?
There is a website that OSE has identified with a spam score of 5, it back links to me with a very specific key word. How important is it to have them remove those links?
Link Building | | absoauto0 -
Outbound links for SEO
A colleague of mine is arguing that having the right outbound links on your website is important for SEO. It seems to me that it would help Google and other SEs to categorize your site, but it wouldn't be a significant ranking factor in itself as anyone could do that. This is being used as an argument to keep links on our site linking to theirs. I've not done any experiments with it, however, and the site in question is ranking fairly well currently. I just don't think that's the main ranking factor as they have fairly good backlinks as well. Anyone have direct experience with this sort of argument? Thanks, Tom
Link Building | | TomBristol0 -
Internal linking anchor text with automated ASP.NET link building
Hi Everyone I really need some help here, the problem I have must be one that many have. I have a simple e-commerce style website so 1 product page can in fact get 40-50 internal links to it. These links come from a mixture of: 1. The parent category pages that the product sits on (Rugged PDA) and in turn the 10 filter pages of this category page (Rugged PDA, ordered by battery size). 2. Alternative product list on other product pages, So many products link to each other as alternatives. From Google analytics we can see that visitors like to browse product to product seeing 5 alternatives on each page with titles like "Smaller", "more rugged" etc. 3. Manufactuer pages, so we have a link to each product from each manufacturer home page where we talk lots about each manufacture we resell. We also have links from images used in the website. So its a nice usable website but we're finding that Google is still telling us in Webmaster tools that it thinks some links are dubious and we're trying to find out why. We only now have 190 external links to the website, most are internal and from the website or our blog on a subdomain. The problem we think is that we generate the category and products pages all dynamically so the anchor text is looking the same. Will this potentially create issues for us? Dave
Link Building | | Raptor-crew0 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Link Campaign
I need to put together a link campaign, but am a new SEO in training. Any recommendations on how to start, even if it's just read certain articles or watch certain videos? Your help is appreciated!
Link Building | | cbeuoy0 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0 -
Free link on a Paid Link Blog
Hi there, I have been doing some outreaching, and managed to have a blog post accepted on a authority blog. They included links to my website, and I was very pleased with the placement. However, having browsed through the site, I was worried to see that they openly admit they allow 'reviews' of websites, with backlinks included, for $50 per review. I am worried I might be penalised without actually doing anything wrong. I did not pay for my link, but the link has been placed on a site which openly admits they accept payment for links. Should I be worried? Should I ask them to take it down? To date I have been told countless times by bloggers I am outreaching that if I pay $10, $50, $100 etc I can write a blog post. I have never accepted because of the risk of penalization. Now, unwittingly, I am linked to from a paid link site with a blog post that would look like I have paid for it because of the placement and style of back link. What do you think? Thanks,
Link Building | | giveacar0 -
Link Acquisition Assistant
If you use the link LAA to do a google search for directories to submit to, is there any correlation to how high they show up on google and how much they will help your site? Peter
Link Building | | PeterM220