Moving our current homepage to a new URL
-
Our homepage currently speaks to a specific product and we're re-doing our homepage to be more about the brand which links to the product. The current home page has PA of 62 with thousands of links to the page. Question is are there any best practices around this or any risks?
So current page is:
www.xyz.com which we will be refreshing then moving the existing content
to
www.xyz.com/product so all the subdirectories gets shifted over 1
Thank in advance for the help!
-
So right now, we have www.pokki.com that is really our app store that we're using as our home page (nm the bad title tags / metadata etc that we will be addressing as well). We then have a page that is "What Is" pokki page that is written more in the tone of what our new homepage is going to be. The existing home page doesn't give users an idea of what the product does so we want to change it so that our home page will be more contextual and it will then link to the app store page from there (instead of vice versa today).
What we will do is redo the content that is currently on the What Is page, which we will then 301 redirect to www.pokki.com, then move the content that is currently on the homepage to www.pokki.com/apps.
From a keyword search perspective, the new home page should actually strengthen our positioning as there will be a lot more text/content that speaks specifically to the product.
Hope this clarification helps. I'm thinking there shouldn't be a prob, but just wanted to make sure.
-
I am in 100% agreement with Jared. I especially agree with his suggestion to have some kind of obvious, prominent link from the home page to this main product. Be prepared to ride out a dip in rankings, traffic etc. It might not be a bad idea to read Seth Godin's book The Dip as you go through this process
-
If you have one main product then make the homepage target both your brand name (as primary target) and your product as the secondary target.
<title>My Brand Name | My Main Product</title>
especially if you are already getting traffic to the homepage for your product.
-
Definitely to reiterate Dana, need more info about the specifics because yes there could be disastrous effects if not done properly.
Besides meta refresh, there are other things to consider. Probably most importantly is the positioning of the home page in search results for the 'product'. If you are ranking top 5 for your product keywords, and the ranking page is your home page, you may find that when you rework your home page to reflect your brand, you lose that positioning.
If you were moving from one landing page to another (i.e. /products to say /products/buy, it would be a bit different because you could 301 the /products page and officially tell Google and other SEs that you are simply moving the page. You cannot, obviously, do this with the root domain (301) or that would defeat the branding purpose.
I would definitely check positioning and revenue for your money keywords first. Also, once you move the product, i would at the very least have a link in the main navigation of the home page that links directly to the product with the appropriate anchor. If you only have one product, or one product set, i would also encourage you to optimized the URL (i.e. instead of /product it could be /
Still need more info to make solid recommendations.
-
Good question. From my understanding, there's no move in a sense of using redirects e.g. Meta Refresh. We're refreshing the existing domain page with new content, and what is now on www.xyz.com just will now be on www.xyz.com/product.
There was a mistake in my initial question, the sub-pages will not get shifted, there is only one page that is affected which is the current page on the domain. This is the case because those pages were already nested within www.xyz.com/product beforehand.
-
Are you planning on achieving this via a Meta Refresh? (I thought I'd better ask first before officially shouting "Danger, Danger Will Robinson!")
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
Our SEO suggests thinning our homepage - is this a good idea?
We provide a single medical service in London. Our domain is "service"london.co.uk. Our home page consists of: Welcome message (40 words) Reasons why customers choose us (720 words) - as bullet points Benefits of the service (380 words - as 6 subheadings) Then a small sample of testimonials It currently looks word doc boring so that's definitely an area we are talking to our designer about. We currently rank second or third for our most popular keywords which are mostly variations of "service london" - these go straight to our home page. Our competitors do the same. The only other pages that rank are /pricing (for "service london price") and /reviews (for a tiny proportion of rarer keywords) The main variations in the services we provide is adult and children. We have /adults and /children pages for this where we describe the actual procedures (these are relatively new pages so perhaps they will rank for "adult/children service london" in the future, but right now, they still go to the home page). Now our SEO agency suggests we spread the content into more pages: Why us page, Benefits of service page etc., (also suggested we add more high quality content pages). Our home page will be similar to what moz suggested on whiteboard Friday - a few key points then directing them towards the sub-pages to read more. However I am unsure if this is suitable for us where the great majority of our organic traffic comes from "service london". These visitors should ideally still come to our home page and I'm not sure if Google will be thrilled that my home page is now poorer in terms of content despite the fact that the home page still links to these high quality pages on my site. Would really appreciate this beautiful community's insights on this. Thank you.
On-Page Optimization | | LondonAli0 -
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
How to redirect subdomain to new blog directory
I have moved my wordpress blog from a subdomain to a subdirectory /blog/ on my site. What is the best way to setup a redirect from the subdomain to the new /blog/ directory? Or should I just delete the subdomain blog and wait for google to index it on /blog/. I need to do one or the other so as not to run into duplicate content issues.
On-Page Optimization | | SamCUK0 -
Canonical URL Category and Tags
Hello, I would like to know that I want to use both category and tags in my blog StylishMahi. If I index both category and tags, should I use canonical URL tag to pass referring to main category. As I want more my categories in SERP results ranking higher? I have also attached a picture. Can someone please confirm? Photo by Moz ZigdWMx
On-Page Optimization | | PratapSingh0 -
URL question
When we type in the URL of www.JustBunkBeds.com on firefox we end up with (S) in URL https://www.justbunkbeds.com/ When we type in the URL of www.JustBunkBeds.com on Explorer we end up with http://www.justbunkbeds.com/ Appreciate answer to this question Tony
On-Page Optimization | | OCFurniture0 -
Keyword in URL?
I have a website that has been live for about 8yrs. I do not have any significant rankings for my main keywords but am now starting SEO on my site. I am contemplating changing the url to contain the main keyword prefixed by my brand name. Any views on the ranking benefits and or CTR benefits.
On-Page Optimization | | Johnnyh
Example:
Main Volume keyword - 'car leasing'
current url - www.bobleasing.co.uk (made up name) thinking of changing to - www.bobcarleasing.co.uk (made up name) Any advice would be much appreciated. John0 -
Which is Best Practice for creating URLs for subdomain?
My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg: amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
On-Page Optimization | | rohanarora536
amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any hyphens. In Directory structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a best URL for subdomain amity-university-delhi.abc.com
amityuniversity-delhi.abc.com
or amityuniversitydelhi.abc.com0