Does linking to relevant high authority websites effect your MozTrust or Rank?
-
Basically what the title says.
I am having a hard time understanding why a compeitor with less linking domains and none of any real quality, they're all membership sites or partnerships, nothing to relevant to the industry. While we have links and articles on us from multiple magazines in our industry. As well as to relevant directories with high domain ranks.
The only thing I noticed is they're linking to their clients website, which are all high authority websites.
So do external links count towards your MozTrust or Rank?
-
Thanks, I agree it can be good for the user, in our case it shows the high calibre of clients we work with, which in turn makes us look good and is completely relevant.
We're a service company, so we don't write blogs at this point. But just having a page explaining projects we've worked on with links to the clients it what works I think.
I will search for you post!
-
It's a good question. Linking to external high quality .edu or .gov or other good quality sites does influence ranking in most cases. Its good for user (unless its not too much linked) and also looks genuine to Google as Google see that this person is not just linking to its own sites but also multiple sites in similar context makes it easy for user to checkout those useful;l inks from blog itself.
I actually recently wrote a blog on this and yet to be published. But meanwhile you can do search on Hill-top algo and you will get something useful related to your question
-
That's true. And something that not people have given thought about it. I am sure there are still many people who would write a blog to get a link to their site and there are no other external links in that blog because they are worried that link juice might be lost to other sites.
But what you said makes sense and I have seen it works
-
Thanks for your answer, I also care about my ranking more. Just want to figure out some of the mysteries of these rankings.
What you're saying makes sense with regards to articles and linking, but neither of our sites are blog based websites.
Just curious as to any relevancy to linking to external sites.
-
I don't know how they influence my MozTrust or MozRank..... and I don't care how they influence those numbers.
What I do care about is.... "Does linking to relevant high authority websites effect my search engine rankings?"
I believe that if you have two identical articles.... One that links to source, supplemental and superior information on other websites.... and One that links to nothing... the article with the helpful, relevant links is a better information source for the visitor and could be ranked higher by search engines.
So, when I write an article I often link to supplemental, source and superior information on other high quality websites.
I have zero mental problems linking to websites that are superior to mine in some way.
The only thing I noticed is they're linking to their clients website, which are all high authority websites.
When I read this I don't quite understand why these links are being given? If they are linking because they are relevant and helpful information for the visitor on the page then that is good.
However, if the are linking to them just to link to them then why bother? I think the linking page and the linked-to page must be highly related to one another and the page receiving the link should have supplemental or superior information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website was at the top of Google search for some years... suddenly I almost can't reach first page! Moz ranks my website better than the competitors... what might be going one? Could anybody help me out? Thanks!
Hello Guys! My website was at the top of Google search for some years... suddenly I almost can't reach first page! Moz ranks my website better than the competitors... what might be going one? Could anybody help me out? Moz rank us grade A... the competitors B or C .. I think we have better back links than they do... Would you need any kind of data or report to help me here? Thanks!
Moz Pro | | wesleyms0 -
How to know exactly which page links to a 404 page on my website?
Hi Moz users, Sometimes I get 404 crawl errors using Moz Pro and when my website has a few dozen pages it is hard for me to find the original page that links to a 404 page. Is there a way to find this automatically using Moz or do I have to look for it manually? I just need to find the original link and delete it to fix my 404 issue. Please let me know thank you for you help. -Marc
Moz Pro | | marcandre0 -
Rank Tracking paid tool
I need one of the best rank tracking tool that allows me to upload keywords in bulk but first I need to see its trial to check either they update daily or they stay with weekly rank which is mostly the case with many free tools. Kindly tell me the one that you have tested and its working good.\ Updated daily.
Moz Pro | | csfarnsworth
Have free testing feature and than can purchase it no matter in a week. Support a lot of keyword to be track.0 -
Rankings Report - figures clarifiction
I've noticed a possible discrepancy with my data and the figures in the Ranking Report >> Rankings which leads to this question: In top 3 : 10 On first page: 19 Is this meant to mean 10 of the 19 are in the top 3, or after the 10 top 3 there are 19 more keywords on first page?
Moz Pro | | MickEdwards0 -
Rankings Report not working
Hi (What happened to the User Voice feedback in PRO campaign reports? Another cutback because of scalability?) I'm getting sent here for Help on the reports It's Friday morning here in France ; I'm preparing a meeting with a client and as part of this I want their Rankings Report from the campaing I set up for them month's ago Half the keywords are showing up as "SAT" ; the message at the top says "Your keywords are updated weekly on Saturday. The last update was January 26th, 2013" They're not new keywords, if I click on them I get historic data up untill January 19th I'm guessing you had a problem on January 26th but why not put January 19th rankings rather than SAT ? The report is now useless. Here's the url if useful http://pro.seomoz.org/campaigns/54444/rankings Neil
Moz Pro | | NeilInFrance0 -
How do I collect all links through the SEOMoz API?
How do I collect all links through the SEOMoz API? Yes, I know how to pull url metrics info but want to pull the inbound links only via php script w/out having to go to the OSE page to pull. any suggestions would be great!
Moz Pro | | destdigi0 -
To Many Links on site
I've had an issue with to many links on the site. My drop down menu, secondary footer and footer. The report told me that I had 253 links on each page. I then programmed my secondary footer to dynamic and ran a crawl and my links reduced accordingly to 201. Then turned the footer into dynamic and ran a crawl with my links increasing to 1500. This also happened between each phase but en went away. Oddly enough, my domain authority increased as well as other factors in the crawl report. This too many links thing is driving me crazy. Please provide some guidance.
Moz Pro | | CHADHARRIS0 -
Competitive Link Finder
Hi, just wondering if I am the only one who is not having much luck lately using the Competitive Link Finder . In the past it has worked pretty well. But as of the past week or so, it has only returned on link. I know there are many of them which should be found. Anyway, just curious if I am solo with this issue.
Moz Pro | | APICDA0