Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Impact on Global SEO of Losing One Regional Site

Branding

719

Corel last edited by

Hi,

Plans are in place to have an affiliate company take over the marketing, sale, and distribution of our products in one region of the 35 that we currently operate in. The regional site is responsible for 10% of our overall global traffic. 26% of the revenue to that specific site comes from organic search traffic. The question is whether the loss of this traffic and these pages will have any negative impact on our global SEO status?
1 Reply Last reply
Reply Quote 0
SanketPatel last edited by

Hi,

It is possible to have negative impact on your global SEO status, You have specifies that regional traffic is only 10% for overall traffic then might be it places little affect on your global SEO,
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Is it feasible to try to compete with an established site with a fresh domain any time soon?

Currently I'm looking at a competitor who owns a site with the following metrics: Domain Authority - 39 /100
Page Authority - 49 /100
Spam Score: 1 /17
93 Root Domains
2,199 Total Links
Page Social Metrics
Facebook - 431 Shares, 17 Likes I'm thinking it would take 12 months+ to become a viable competitor, but thats a complete guess. What are peoples thoughts on undertaking something like this?
Branding | | chrisjimallen

0
Does anyone has experience with Q&A Sites in terms of SEO value?

I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik

0
Brand Name Cratering - possible N-SEO or Black Hat Attacks

Hello to the Moz Community, Let me start by saying, we are not an SEO company. We are the in-house agency for our parent corp, and the 7 companies in their portfolio. We manage their PPC and other digital items. None of the companies use an SEO company. Their "SEO strategy" is to not have one. They internally post on their own Social Media account, their own Blog, and send out their own Press Releases (which we help write the copy sometimes). One of the accounts encountered a very bizarre, and serious ranking problem around Dec 25th-30th. In the past when you Googled the company's brand name you would get 5-6 pages of internal content show up at the very Top of the results. Pages like Home Page, Blog Home, Contact Us, About Us, Client Reviews Page, etc. (core pages). There were then several other non core pages that would show up in the Top 20 results (my recollection is they controlled about 12-14 of the Top 20 results for the brand name). Unfortunately, around Dec. 25th this all cratered. And the only internal page that would display when you Googled the brand name was the Home Page (totally gone; even checking 100 rankings deep). So the question we have spend weeks trying to figure out is, what in the heck happened? We got together with the company to find out any and all possible changes or things could of happened since the first of December, which could have contributed to this cratering. Here is what we found: #1 The company made an acquisition of a smaller competitor in 2014. Around Dec. 10th they sent out a great press release announcing the acquisition. Since the press release was involving someone in the TV/radio advertising agency industry it was very popular (the best release they ever put out). The release was picked up by over 100 high page rank local TV stations, all across the U.S. (along with the normal companies that pick up online releases). The headline of the release was "Brand Name Reviews Assets of TV Ad Agency Competitor." Most of the stations that picked it up placed "Do not follow" links, but it was still an amazingly successful release. #2 Around Dec. 15th this 8 year old company received their first negative "client review." The review was not from a real client though, it was posted on Rip-Off report by a fake client, the Internet Mafia (reputation management co.) or a former employee/contractor. The posting was deliberately optimized. The URL and the Title Tag contained all sort of words like "Reviews" "Complaints" the "Domain Name," and the Company Brand Name (whoever did it, knew what they were doing). #3 Towards the end of December and into January the company received 6-8 bizarre root domain links. The links show to of come from domains that were just registered in November/December. Yet the domain name was already voluntarily forfeited by the beginning of January. Google Webmaster Tools is still showing the links, but when you go to the domain "all it shows is "cannot be found." WHOIS has screenshots of all of them though. Here is one: http://www.domaintools.com/research/screenshot-history/lizardeyephoto.com/ The domains themselves had nothing to do with the type of business this client account operates in, but the information after the / contained partial pieces of the company brand name. Here is an example: http://www.martygraveyard.com/buying-inexpensive-vehicles-at-on-line-community-automobile-auctions/ I personally don't think 6-8 new root domains could crater a website with 290 root domains (and 1500 links), but maybe those domains/sites are somehow "cloaked;" and they are actually showing bad information to the bots/spiders, but us humans can't see it? I honestly am not educated enough on the subject to know... #4 In mid January, three of the brand name pages returned: Home Page, About Us, Blog Home. However, the other pages are nowhere to be found. The companies Contact Us page, Client Reviews page (which used to rank 2nd), and all of the other Top 20 pages are totally gone. They are still indexed if you do a "site:brandname.com" search, but they won't show up when you Google the brand name. #5 Search results are almost identical with Bing and Google. So, here is the million dollar question: was our client's Brand Name deliberately attacked via an N-SEO Black Hat attack, in an effort to get it their internal pages to drop out of the rankings? Or did Google and Bing incorrectly issue some sort of partial penalty on certain pages due to the amazing success (and them believing it was some sort of link buying scheme) of the Press Release that was sent out at the beginning of December? If you read to the bottom of this, I am grateful for you doing so. Thanks in advance for anyone who tries to help us and our in-house client. Jake
Branding | | SBIM-Jake

0
Renaming of Link within Site Links - Brand Issues

Hi, We welcome your thoughts on the current problem we are experiencing: When searching for our client's brand name, their previous sponsors name is shown within the Site Links to a very important page. We are keen to change this reference within the Site Link but keep the link itself. We have untaken the following without any change to the words used within this particular Site Link: 1) Removal of previous-sponsors name sitewide: Title tags Alt attribute Anchors Page names Image names 2) Removal of sponsors name from 200+ sister sites: Title tags Alt attribute Anchors Page names Image names 3) Modification of [previous-sponsor + client] within Wikipedia:
There were 250+ mentions of the sponsor + client within Wikipedia. References have either been deleted or changed to past tense. (Google has been extremely slow at indexing these changes.) 4) Removal of off-site mentions:
After using Advanced Filters within OSE, we extracted all links that included the previous-sponsors name. We filtered these by DA and approached these sites and requested they update their links/on-site content to include the up-to-date name. This included large news organisations and reference sources. We also used Google operators (inurl, inanchor, intitle) to search for references mentions of [previous-sponsor + client]. We used Buzzstream to collate this data and contacted hundreds of sites sorted by DA. 5) We have twice requested demotion of the Site Link via GWT without success. Google clearly see's the Site Link as too important to remove it. The following is useful background information:
The [client + previous-sponsor] worked together for 5+ years. Our client is known by it's own brand, but it was also called in certain arenas as [client + previous-sponsor].
Fresh mentions of [client + previous-sponsor] are frequent. Examples of this are from collectors merchandise and videos that are posted frequently. The page being shown within the Site Links is essential. It cannot be moved. With a PA of mid-70's.
We have changed the Title of the page multiple times, without any change to the Site Link. Thanks
Phil
Branding | | PhilYarrow

0
What is the impact of changing a primary .edu to a subdomain .edu?

Hello I'm looking for feedback on the impact of search rankings, overall SEO efforts and how Google will view changing example.edu to subdomain.example.edu All URLs/content under www.example.edu and example.edu would be 301 redirected to subdomain.example.edu, essentially making subdomain.example.edu the primary domain. Thank you!!
Branding | | msmcsearch

0
E-commerce Platforms and Seo Doubts

Hello There, I plan to launch my online store with products soon via one of the saas hosted based platforms like shopify & bigcommerce. The issue is am trying out to see how this works for us. But then simultaneously we would work towards seo efforts to bring in relevant traffic too. Later once we grow and I decide to change the entire website based on custom design etc so that means again all the seo work has to be re-done? How can I avoid this since I have already invested capital and time in building the current saas hosted website and its almost ready to roll out. Can someone advice the best way forward and possibly a relevant solution Thanks Aditya
Branding | | shanky1

0
Is duplicating video across several sites a bad thing?

Hi, We have a fairly successful YouTube Channel where we create unique and helpful videos that are related to our core business activity. When we create these videos would you consider it a bad thing to not only post them on YouTube but also a couple of the smaller sites such as Metacafe and Dailymotion? Sending to multiple sites would possibly achieve more total views but would this kind of duplication potentially be harmful to the overall success of the video and have a knock on effect when it comes to how it ranks in Google? Thanks for your help.
Branding | | ChrisHolgate

0
Law Practice SEO with Multiple Lawyers

I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm. Question 1: It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts. Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page? Question 2: The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts? I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name. Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm? Thoughts?
Branding | | Czubmeister

0