Changing Title Tags once Indexed and positioned?

[TP_Marketing]

Hello,

Would it be wise to change title tags on a page that is optimized and ranked already in google? These are sports pages, and the teams we are targeting are now in the playoffs so we wanted to insert that into our Title?

Thanks!!

[malecce]

I think if the query of people in this period are about playoff, is better the you modify the title and a little content too of the page. it can be onìy better for the index

Maurizio

[AlanMosley]

If you want to rank for the new term then do it. This is what it is for.

If you have a title of ABC and you change it to ABC XYZ

You may not rank quite as well for ABC anymore but you will rank for XYZ and ABC XYZ.

It is shown that the first word of your tile carries more weight then the second and so on, it is also shown that a title has so much power that is split between the terms. In other words if you are a only child you will inherit all your parents wealth, but if you have many brothers and sisters you will only get a fraction of that wealth. so the shorter yopur title the more credit each word will get.

[Personnel_Concept]

Yes you can change Titles even though they are ranking but it will depend on many things If you will lose your rankings after that or not.

1. If your site is ranking well it might be because of your site's overall authority & in that case your site might not lose rankings. I would suggest make minor change don't change the whole thing.

2. If your site is ranking just because of titles & a bit of links then changing titles may lose rankings for those keywords which are utilised in current titles.