Google plus Rich snippets for guest posting on large websites
-
I work for a content marketing company and the majority of our clients are large banks looking to get their message out there.
We're thinking of favouring writers with Google plus profiles and adding the rel=author tag so all the articles incorporate rich snippets and a profile image.
So this is more of a discussion into whether you think this would be beneficial to a large corporation.
I know it aids in search and authority but it would mean a company would have many faces and they usually have one.
Think of when a company makes a speech on TV its always 1 person designated as the company spokesperson.Another way would be to write on behalf of somebody in the company and have there profile image but I can imaging this is frowned upon by Google.
What are your thoughts
-
I think requiring all guest writers to have a G+ profile is going to be a growing trend, and it's absolutely worthwhile.
Beneficial to a large corporation? I guess that depends on how it fits into their overall marketing strategy. If that strategy involves SEO, and having individuals representing the company doesn't turn them off, then it's a good thing.
Regarding "write on behalf of somebody in the company and have there profile image" - I'm assuming you mean having someone ghostwrite the content for someone in the company? Most people won't admit it, but it's common practice to have copywriters write content for brand representatives. If the person being represented by the content is OK with it, I think that's all that really matters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with outdated and irrelevant content on a website?
Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.
Content Development | | Intergaz0 -
How to Increase the Authoritative Range of a Website
Hello friends
Content Development | | moziran104
How can we increase the credibility of the site's domain to be legitimate?
How useful do you think generating content can be for a site?
You can see me at the address below. https://arenagostar.com0 -
Google + Content Strategies
Hello, We are currently promoting a website and are considering promoting content via google + We have technical issues that prevent us from promoting content via the company blog. Our question is how beneficial is it to write original articles and post them directly on a company google + page. Is it good to post articles on google + and write original content directly to the google + page? is a technical option to integrate the goole+ content to the website? Do you have any advice as far as the length of original google + articles or any other practical advice? Thanks! Guy
Content Development | | ciznerguy0 -
Google plus question
hi i have started using google plus after some great advice on here, i am not sure if i have done this correct but here is my url for my account, if anyone lets me know if this is the address i should be promoting. https://plus.google.com/108369767071351734510/posts?hl=en-GB my question is Is it best to have my postings as public or as circles, very new to this so not sure how to have my posts set, any advice would be great
Content Development | | ClaireH-1848860 -
Is there a way to repost content (with permission) to another site without being penalized by Google?
I write a monthly Social Media Marketing column for a local Business Journal and the column is printed in their paper as well as posted on their website. Is there any way I can repost these articles on my website's blog without being penalized by Google for "duplicate content"?
Content Development | | vyki0 -
Best Alternatives to Google Knol
We have some Google Knols that have done well but now they have to be moved (Google closing). The popular alternatives are: Annotum (new, based on Wordpress and containing scholarly articles) Wordpress.com Blogger Although those could work I am seeking out other viable alternatives. Any suggestions? Squidoo is spammy but has anyone had any good things to say about it? Thanks!
Content Development | | geteducated0 -
Not accepted in Google news.
Hallo, Our website was not accepted by Google news although we are confident that our site meets all the requirements. We see several other gambling sites already appearing within Google News’ pages, and we contend that, in most cases, our reporting is both timelier and more relevant. We hope you can give us any feedback. http://www.hetpokerspel.nl/nieuws Regards, Thijs Weinands
Content Development | | Tit0 -
My Blog pages are out ranking my main website
My blog was on wordpress.com for over 18mnths and I have just moved it to my domain - rankings are charging as a result - up and down! My current concern is my google.co.uk search position for garden art - my home page http://www.gardenbeet.com has been number 2 for over 12 mnths - now my blog is number 2 http://www.gardenbeet.com/garden_design_blog/garden-art/ this is not the best landing page to generate sales from my shop - any suggestions?
Content Development | | GardenBeet0