What value do external broken links give to a domain?
-
I ask, as I've just used opensite explorer to look at external links a competitor has, and I've found the high value ones at the top of the list go to a page that no longer exists on their site. Are these stiill of value in the SERP's, or have they messed up by not putting a 301 redirect on them?
-
There are a couple tactics you could try:
-
See if http://archive.org/web/web.php has a cache of the page.
-
Use OSE, Majestic, etc to find backlinks to the page. Maybe one of the backlinks will include a description of what was on the page.
-
-
Thanks Adam,
Great idea with replacing the link as well, if only I know what the missing page was about!
-
Excellent answer Adam. Very well done.
-
If they haven't 301'd the link, they are missing out on the link juice.
You could always try to convince the websites to replace the broken link with a link to a similar page on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot not discovering important links (high DA sites link)
Moz bot is unable to crawl and discover my links on the high authority websites like microsoft, linkedin, pinterest, etc. Where is the problem?
Link Building | | TechG0 -
Redirecting dofollow, high-domain-authority links from one site to another: good idea?
I have two sites that offer help for freelance writers. The first gets almost no search traffic and is very low priority for me. The second is my main priority and gets substantial search traffic. The low-priority site has a significant number of dofollow backlinks from high-domain-authority sites. Is it a good idea to 301 redirect these links to similar/related posts on my high-priority site? Would this potentially boost the SEO of my high-priority site? Thanks for any help!
Link Building | | John88990 -
External links cannot be found
HI, we have a relatively new website, and we know that there are a couple of external links to this site. But in Moz and in KWfinder, it says that there are no backlinks. We do not use robot.txt or noindex, and we have no clue how to make crawlers find the external links so that our DA will be enhanced. Anyone a solution? Marielle
Link Building | | symagic0 -
Other websites copy content and giving a link back
Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?
Link Building | | thinkLukeSEO1 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
Do sub-domains help overall domain ranking?
If I have a blog at (for example) blog.mywebsite.co.uk (hosted on Wordpress), does this confer rankings to the top level domain (e.g. www.mywebsite.co.uk which we host ourselves)? Contained within the blog are many links to the main website (which is an eCommerce website) for all our key phrases, but it seemed like a good idea to keep the blog and the store separate. Alternatively, would it be better to use something like www.mywebsite.co.uk/news? Thanks! Alex
Link Building | | reddogmusic0 -
Domain Authority has a value of 1, why is this?
I am having trouble understanding why my Domain Authority has a value of 1. I have already made more than a hundred links to/from my website, though nothing seems to showing in this Link Analysis. I have attached an image. Also if it helps here is the domain name - http://davincidrivers.com/ Thanks in advanced for any help. Grazie, Maria Screen%20Shot%202012-02-14%20at%2010.03.34%20AM.png
Link Building | | MariaPerrone0 -
Links from Domain Portfolio Advertising Sites
I recently purchased a domain from a someone with a large portfolio and my site's link is still found on thousands of his one page/low quality sites. I find these links on Open Site Explorer but not in WT. Should I ask the portfolio owner to remove the link from his low quality domain advertising sites?
Link Building | | mj7750