Partially Duplicated Content Advice
-
Hi Folks,
I have a question about how duplicate content works. We sell all different kinds of goat milk soap. Each kind has its own product page and unique description. However, there are some benefits that all of the different soap have in common. I'd like to list those benefits on each individual goat milk soap page, with the product-specific benefits and description right below it. My questions are:
1. If I include the same exact block of text and images on each page, along with the unique description. Will the search engine see that as duplicate content?
2. Furthermore, will this dilute any keyword ranking ability that content brings to a page, because it occurs on 15 different pages? (i.e. the search engine can't tell which one is the "best" result).
If so, what do you recommend in this kind of situation?
Thanks,
Hal
-
Ahhh ok. So i won't worry about the duplicate content so long as there is a substantial amount of good quality original content on each page. Glad to have an understanding on this as I found it a little confusing after reading about it. Thanks!
Hal
-
Hi Hal,
Hope you don't mind me taking a stab at this question also.
Blocks of duplicate content, whether they be images or text, repeated among several pages is often known as "boilerplate" material.
Boilerplate material is okay, but if you have to much of it, without enough unique content to balance it out - that's when you get in trouble.
In general, you want to make sure you have a minimum amount of unique content on each page. My own personal rule of thumb is at least a couple hundred words - but it varies from situation to situation. if you have a lot of boilerplate, you want to make your original content front and center. This means placing it near the top of the body copy, above the fold and first in the HTML. Then place the necessary boilerplate info after this.
It's best to try to generate as much unique content for each product as possible. You can do this by including reviews, how-to videos, testimonials, or whatever value-added content you can dream up, as long as it's quality content and serves your customer.
Finally, make sure when "optimizing" the page (things like the title tag and meta description) make sure to focus these elements on the unique content of your page, and not the boilerplate material, so as to not dilute your rankings.
Best,
Cyrus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I know whether the content angle of my article is good enough to outrank or not?
Search intent is the core of writing and content marketing; its essential to know the best answer. To analyse search intent, I analyse top 10 ranking pages, see which content format is used on top 10 ranking pages and at last asses content angle. My question is, how can I come up with a unique content angle that's worth ranking and outrank existing articles and what's the points should I consider while implementing my unique content angle.
Keyword Research | | WaliullahWalid0 -
Keywords and content query
Hi we are in the process of redesigning a web site and I’m looking to ensure each of the pages are correctly optimized. I’m concerned that some of the pages do not allow for text or content . From an optimization perspective is there a general rule around the amount of text a page should have and the amount/ration of keywords they should contain? Any advice would be much appreciated.
Keyword Research | | aplnzjune180 -
Strategy for product content page development.
I have a project to work on product and landing pages for a website with 5000+ SKU's. I am looking to hire a content writer to do this but I want a strategy in place to develop these pages. I have googled a bit and they mostly talk about the body of the page. I am looking for best practices for the entire page, Title, H1, Meta and body. Any good tutorials for this type of project anyone can recommend? Anyone with experience doing this type of project? Thanks, Mark
Keyword Research | | mcg11030 -
Content creation
I don't mind putting in the work to do it I just want it to be worth it. How do i find the best content to write about I do lawn care yeah super exciting I know, but there has to be a way I can find out what people are searching for and create the content before they search. So my question is how do you find out what content will go viral im not saying like spin out and land on CNN but I mean there's got to be a way I can figure this out. Anything would be helpful. Thanks guys and girls.
Keyword Research | | gslc0 -
Specific Keyword Ranking Advice
Hi Folks, We're trying to optimize the page (http://alabu.com/goat-milk-soap/) for the keyword "goat milk soap". Our page used to rank #1 before Panda (actually our home page did, not the page I'm trying to optimize on now). Now we're around rank 25. I've followed all the guidelines for on-page optimization I know, and I've done everything I can think of. We're currently executing a link building campaign but that obviously takes time. Does anyone have any advice? Is there anything else I can do to improve our ranking? Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
Is 15 keywords enough to properly optimize content for an entire domain?
I have recently moved in charge of a 95 page web portal that has around 8 categories of content. The SEO agency I am touch with has sent me a proposal that says they will do on-page optimization for this domain for 15 keywords. Should that be enough? What should be my expected outcome? My promise to the client is that core pages from his website will show up early on the SERPs. If they can do this, I am fine with it. Do you think I am getting the right deal? Should I be asking for more?
Keyword Research | | amit20760 -
Hit by Panda, what's the quickest way to remove content
One of our client's sites got hit by panda/penguin. after careful investigation we found that the site had 6,900 pages indexed out of which about 300 are actual pages (pages with quality content and add value to the user). Needless to say we had to remove all those pages. Most of the thin pages were on the blog section of the site so we removed the WP which was on www.mysite.com/blog/. My question is how can i speed up the process for Google to realize that i have taken all those this pages down. i have fetched the homepage and all linked pages via "Fetch as Google Bot" on WMT. is there anything else i can do to speed this up???
Keyword Research | | 858-SEO0 -
Duplicated string in the google keyword tool
Is it possible that the google keyword tool is wrong? It's the first time I realize that for many keywords the google keyword tool reports a big volume of searchs for a keyword as if it were tiped two times. In some cases, as the attached image, it's the same volume, in other cases is even bigger the one with the duplicated string What should I think of that, that, "champagne champagne" has really 4 million searchs? if champagnechampagne.com were an available domain name, should it be a good idea for a microsite? Thank you! t9Jwn.png
Keyword Research | | gvnns0