Partially Duplicated Content Advice
-
Hi Folks,
I have a question about how duplicate content works. We sell all different kinds of goat milk soap. Each kind has its own product page and unique description. However, there are some benefits that all of the different soap have in common. I'd like to list those benefits on each individual goat milk soap page, with the product-specific benefits and description right below it. My questions are:
1. If I include the same exact block of text and images on each page, along with the unique description. Will the search engine see that as duplicate content?
2. Furthermore, will this dilute any keyword ranking ability that content brings to a page, because it occurs on 15 different pages? (i.e. the search engine can't tell which one is the "best" result).
If so, what do you recommend in this kind of situation?
Thanks,
Hal
-
Ahhh ok. So i won't worry about the duplicate content so long as there is a substantial amount of good quality original content on each page. Glad to have an understanding on this as I found it a little confusing after reading about it. Thanks!
Hal
-
Hi Hal,
Hope you don't mind me taking a stab at this question also.
Blocks of duplicate content, whether they be images or text, repeated among several pages is often known as "boilerplate" material.
Boilerplate material is okay, but if you have to much of it, without enough unique content to balance it out - that's when you get in trouble.
In general, you want to make sure you have a minimum amount of unique content on each page. My own personal rule of thumb is at least a couple hundred words - but it varies from situation to situation. if you have a lot of boilerplate, you want to make your original content front and center. This means placing it near the top of the body copy, above the fold and first in the HTML. Then place the necessary boilerplate info after this.
It's best to try to generate as much unique content for each product as possible. You can do this by including reviews, how-to videos, testimonials, or whatever value-added content you can dream up, as long as it's quality content and serves your customer.
Finally, make sure when "optimizing" the page (things like the title tag and meta description) make sure to focus these elements on the unique content of your page, and not the boilerplate material, so as to not dilute your rankings.
Best,
Cyrus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Very relevant (perhaps only) original content disappears/doing very bad on google search
Hi I know this is a general question and there multiple like it. I've read a lot over the years, but can't figure it out. 1. The site in question is https://www.glj.io which had the above problem for years. I've recently revamped it and ready to try again. 2. The specific page is this one which is a review for laptop model G3 3579 from Dell. It was posted about two weeks ago, and it's still the only in-depth review in English, it seems. However, beyond the first 1-3 days, it's been lowered in rank and finally disappeared. That happened with other articles as well, over the years. 3. When searching, for example, for "Dell G3 3579 Review", another post of mine shows up in the 1/2 places - just a general short one mentioning the "G3" (this one), instead the full in-depth review. That it make no sense. 4. Currently, the review itself doesn't show up at all, not at page 2/3 (which is bad anyway) Can anyone shed some light on the situation? or offer pro services for it? It's very frustrating, basically making all my efforts go down in the dunk.. Much appreciated!
Keyword Research | | glj0 -
Can using an exact sentence from your content as meta description hurt?
Hi Mozzers! I'm uploading some press releases and the first sentence makes a perfect meta description. Would using the exact same wording ever hurt my rankings? Thanks!
Keyword Research | | Travis-W0 -
What came first the content or the keyword research?
So I've been searching high and low to try and answer this. I just cant seem to get this part down and i know its the most important part. I always run into the issue where i am building a e commerce or some other site and i have it all set up but no content. So i start doing keyword research. In which the market niche that i am working on now is really broad, so its really hard to research. I then end up getting frustrated because the competition for the words are really high. But back on track, i get frustrated and then kaboom! i don't get the results i want and i am back to square one and no content is made or nothing. So my webpage gets nothing. So i took a step back and wondered, should i make all the content first and then the keyword research and then go back and "revise" my website content with all my keywords that i a trying to target? Sounds like a dumb question but i just wanted feedback and input on how people do this and go forth with everything.
Keyword Research | | Dante130 -
Ad Words Advice
Looking to start an Ads Word Campaign. Any words of advice?? How can I use SEoMoz to help with Adwords?
Keyword Research | | CapitolShine0 -
Is 15 keywords enough to properly optimize content for an entire domain?
I have recently moved in charge of a 95 page web portal that has around 8 categories of content. The SEO agency I am touch with has sent me a proposal that says they will do on-page optimization for this domain for 15 keywords. Should that be enough? What should be my expected outcome? My promise to the client is that core pages from his website will show up early on the SERPs. If they can do this, I am fine with it. Do you think I am getting the right deal? Should I be asking for more?
Keyword Research | | amit20760 -
Keyword cannibalization - blog posts vs. site content
As an example, I am trying to rank for the term "ice cream". I have site content pages that relate to "chocolate ice cream", "vanilla ice cream", etc.These content pages have been SEO optimized using best practices. Would I be ruining my SEO work if I begin to publish blog posts for the same keywords that my content pages target? Am I basically forced to find alternative keywords and only target one page per keyword?
Keyword Research | | jcph0 -
Best advice for my site for ranking better on my main keyword "Orlando Wedding Photographers"?
Hi, I run a photography site: www.joeyvalyphotography.com and my main keyword is Orlando Wedding Photographers . I have been trying to improve my rankings but i have gone no where. I would greatly appreciate some tips, on getting my site up there higher on the ranks, some day! Thanks in advanced, Joey
Keyword Research | | gaji0 -
How do you do Keyword Research for a company that creates a lot of content
I work for a media company that owns 4 magazines. Our company is constantly producing new content. How do you do Keyword Research when the subject of your content is constantly changing? Do you need to do Keyword Research or do you simply optimize every article that you write for the web? Any ideas?
Keyword Research | | DerekSwanson0