What came first the content or the keyword research?
-
So I've been searching high and low to try and answer this. I just cant seem to get this part down and i know its the most important part.
I always run into the issue where i am building a e commerce or some other site and i have it all set up but no content. So i start doing keyword research. In which the market niche that i am working on now is really broad, so its really hard to research. I then end up getting frustrated because the competition for the words are really high. But back on track, i get frustrated and then kaboom! i don't get the results i want and i am back to square one and no content is made or nothing. So my webpage gets nothing.
So i took a step back and wondered, should i make all the content first and then the keyword research and then go back and "revise" my website content with all my keywords that i a trying to target? Sounds like a dumb question but i just wanted feedback and input on how people do this and go forth with everything.
-
Here is what I do....
For an ecommerce product I decide what words people are going to use when searching for it. These might be brand names but often they are descriptive generic terms. I might use wordtracker or a similar service to look at the volume. I then write an original product description of very generous length describing many features using natural language.
That's it. I write to what I believe people are looking for and don't allow competitive volumes to scare me away. Don't fear competition because where there is competition there is also (usually) a lot of traffic and where there is a lot of traffic there is (usually) a nice amount of money changing hands.
I do the direct frontal attack because I know that most of the chickens are outsmarting themselves by attacking tiny money on phrases obscurus. That's what the expert SEOs tell them to do.
When writing informative content I do the same thing as described above. I decide how people are searching for it and write very generous content, attempting to make my document one of the very best on the web for that topic.
If you are a reasonably smart ambitious person don't fear competition - bet on yourself. If you are lazy or not so smart then I suggest getting a job somewhere else. You probably will not earn a good living in a highly competitive industry.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Publish an article for blog before the Keyword research
Hi, my first time in the community. my web site is pretty new and I'm focusing now on the Onsite SEO. I am using an outsourcing company that writing me content, and I want to start my blog and publish it. but, I didn't finish yet my Keyword research, is it useless from google perspective to publish it without any keywords? it can hurt my site if ill publish it without any keywords inside of the article? or it still can be good for my site ranking/power? thanks !!!
Keyword Research | | TalPard10 -
Keyword Planning and Site Architecture
Hi all, I'd like to know your thoughts on keyword planning and site architecture. I thought it was best practice to structure your website so specific pages target certain keywords. The titles, meta desc. and content on these pages should be unique to that page. I've had good success ranking pages this way. But! How come so often you'll see a website that has no keyword planning ranking so well? Let's take the example: "Bamboo Sheets". A top ranking website in my country sells all kinds of bamboo bedding, including sheets, towels, pillow cases, etc. They have "Bamboo Sheets" in the title & meta description for the main category page (www.store.com/bamboo-sheets) - which is where it should be. But then I see it again on the homepage title & meta (www.store.com) and other pages of the website. So why aren't they cannibalizing their own pages? And why do they blog about Bamboo Sheets and not cannibalize the keyword from there? Is landing page optimization just a myth? It seems entire websites built around a keyword rank just as well, and in most cases, much better than sites with keyword specific landing pages. If you only sell one product this isn't a problem, but for websites that offer multiple products or services, it's incredibly frustrating when trying to compete. It's like Google still gives a lot of authority to keyword rich domain names and business names. Thoughts?
Keyword Research | | Onlineorders0 -
Amazon Keyword Research Tools - Suggestions Please
Hi guys, I'm in need of a reliable keyword research tool for Amazon and Walmart. Is anyone able to recommend a good tool? Free or Paid is welcomed. I've found KeywordTool.io/Amazon and MerchantWords but am struggling to find anything else to compare. I'd love to know your experience with these or any other tools you've used in the past. Thanks in advance 🙂
Keyword Research | | daniel-brooks2 -
What are SEO's using for Keyword Research?
Hey folks, I just wanted to find out what everyone is using for keyword research now that the Google Keyword Tool has been retired. I know there is a form of it in Adwords, but something a little more usable than this. Cheers,
Keyword Research | | Andy.Drinkwater
Andy0 -
Does SEOmoz account for keyword variations?
If I want to know my rank for bank account, do I need to list bank accounts as well or will my ranking include variations? Also, if I use the word bank as a keyword, will any search that contains the word bank (even when other words are included) count towards the ranking for that word? Or would I need to add additional keywords like dallas bank, local bank, etc?
Keyword Research | | Mpulliam0 -
Is there any value to meta keywords?
The more I read the more I realize that meta keywords are not as helpful as they once were. Is there any SEO value to meta keywords anymore or should the emphasis be put on the content and title tags in regards to keywords? As always, I appreciate any feedback.
Keyword Research | | TracSoft0 -
What's the best keyword tool for discovering regional/metropolitan area keywords?
Generally I use the Google Keyword Tool for my keyword research, but given the fact that the data is either country specific or global, I was wondering what others use for regional/dma-specific keyword discovery. Regional traffic is very important to my site, so I'm hoping to find a tool that I can use to find keywords germane to my audience.
Keyword Research | | BostonWright0 -
Run a batch of keywords 1 by 1 through Adwords Keyword tool
Hi, I'm looking for a tool that will be able to run a list of keywords 1 by 1 through the Google Adwords keyword tool and place them together in a list, in order to get as much long tail keywords as possible. Thanks for any suggestion!
Keyword Research | | DeptAgency0