Is Rel=author appropriate for non-article type pages, a.k.a. business websites
-
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows...
Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs?
I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
-
You are very welcome Daniel. I agree with Klarke, do both if you can.
-
Thanks Klarke, this is very reassuring to know. I'm going to try both as you suggest and see how it appears. I just setup my Google+ page. I read that Google Plus pages do appear and SEOmoz itself shows up in the SERPs, so I'm assuming it does work. I'll try both as you suggest anyway.
-
Thanks for sending me in the right direction. I went on to research rel=publisher and found http://www.vervesearch.com/blog/seo/how-to-implement-the-relpublisher-google-authorship-mark-up/ which details the steps and more. I've now setup my Google+ business page and just need to wait for the post card in the mail.
-
I've been seeing lawyers, doctors, and dentists doing it with authorship directly to their profile pages. It stands out, so why not. Google+ Pages don't display however. But you should link that with rel=publisher. [you can do both]
-
Hi Daniel. Yes, there is another schema.org tag that is available to businesses and that is rel=publisher. This would accomplish what you are after. But, like you said, most of us who have implemented this mark up are still waiting for Google to do something with it (i.e. display a brand logo next to a listing). Mine is displaying in the Structured Data Testing tool, but not in Google search results, yet. Hope that's helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My question is in regards to possible conflict in creating an additional website under a new domain for our company.
Our companies, Vulcan Information Packaging and ATC both live under the domain “www.binders.com”. This is a great thing as far as us dominating in the binder industry. However, in the next 2-3 years and forward, we want to build our presence as a company who offers packaging products such as boxes, marketing kits, and other forms of packaging. Obviously, the “binders.com” brand/domain does not contribute much to this effort and can be confusing to customers visiting the site. Essentially, we want to build an additional branding for our company in the packaging industry. Keeping this in mind, we own the domain “www.vulcaninformationpackaging.com” and we are considering building a new website using this domain which contains the word “packaging”. This new site would only promote and contain packaging related products. This new website will advertise and direct traffic to our company Vulcan Information Packaging, which is the same company “binders.com” directs traffic to. So my question is to determine whether doing this might be a practice that Google and other search engines might frown upon. I tend to think it will be fine because we will be promoting and driving traffic for non-binder products where as, binders.com is heavily in binder related products. thank you, Dominic Zaidan
Branding | | dzaidan0 -
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
How to measure adwords campaing success on an non ecommerce/leads website
Hello,
Branding | | teconsite
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!0 -
How do you go about sharing and marketing your articles to get exposure?
Hey Guys, So I have heard about this thing called blogger outreach lately, but I was wondering, what was the point of creating good quality content, if the content can no be found? Is there some sort of way that we would need to go about making the content seen? Sorry about the ignorance around this stuff, I'm completely stuck for how to market our content. I have read through the backlink guide by moz I have also read other articles about blogger outreach. Any advice would be great. Is there some sort of approach that anyone else uses that could shed a bit of light for me. Thanks
Branding | | edward-may0 -
Need the proper schematic markup for a business CEO, founder and founding date
I'm trying to apply schematic markup to our client's website to help influence the knowledge graph. Can anybody give me the exact schematic markup for business CEO, founder and founding date? I've visited schema.org and know the markup exists...but I want to make sure I'm applying them properly. Thanks!
Branding | | VanguardCommunications0 -
Press Releases benefit from having an author
We just started doing some Press Releases and want to maximize the benefits of them to our full potential. Would it be beneficial for our PR to have an author? We know Google likes real people and was wondering if attaching the author to the PR will provide more strength to that particular author?
Branding | | WebRiverGroup0 -
Case Study Formats - On-page vs. PDF
Hey all, I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think. An on-page case study is crawled by search engines and has fewer barriers in terms of visibility. The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference. Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm! Cheers,
Branding | | carlod
Carlo1 -
Effects of a long-term holding page/503 http code whilst site is being rebranded?
We have a client who is adamant that during the rebranding of their company and website, a holding page is put in place from August 5<sup>th</sup> till go-live date on August 21<sup>st</sup>. They don’t look like budging on the matter, therefore we are looking to set up a 503 HTTP code on the holding page to tell Google the site is down for maintenance and redirect all pages back to the holding page. The general consensus is that implementing this for such a long period of time will see Google de-index all pages and the site will lose masses of traffic as a result for a substantial time afterwards. It would be great to get some insight on best practice for this situation, how Google will determine the situation and the consequences of such actions. If you have any case studies of similar situations or have firm knowledge of how this scenario would affect the site, I would be delighted to hear from you!
Branding | | AndrewAkesson0