Is Rel=author appropriate for non-article type pages, a.k.a. business websites
-
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows...
Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs?
I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
-
You are very welcome Daniel. I agree with Klarke, do both if you can.
-
Thanks Klarke, this is very reassuring to know. I'm going to try both as you suggest and see how it appears. I just setup my Google+ page. I read that Google Plus pages do appear and SEOmoz itself shows up in the SERPs, so I'm assuming it does work. I'll try both as you suggest anyway.
-
Thanks for sending me in the right direction. I went on to research rel=publisher and found http://www.vervesearch.com/blog/seo/how-to-implement-the-relpublisher-google-authorship-mark-up/ which details the steps and more. I've now setup my Google+ business page and just need to wait for the post card in the mail.
-
I've been seeing lawyers, doctors, and dentists doing it with authorship directly to their profile pages. It stands out, so why not. Google+ Pages don't display however. But you should link that with rel=publisher. [you can do both]
-
Hi Daniel. Yes, there is another schema.org tag that is available to businesses and that is rel=publisher. This would accomplish what you are after. But, like you said, most of us who have implemented this mark up are still waiting for Google to do something with it (i.e. display a brand logo next to a listing). Mine is displaying in the Structured Data Testing tool, but not in Google search results, yet. Hope that's helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page optimised and SEO ranking
Hi SEO is new to myself and I'm still trying to get my head round it. My friend and myself run a DJ company in our spare time but we are desperately trying to rank higher to increase our visibility. we have worked hard on our page optimisation and scoring high 90's, we'd love to invest in someone to do it, but simply dont have that kinda cash at the moment. I'm aware that some pages need meta description and alt image text, which is what I'm now working on, but even other sites with lower percentage are ranking higher. is this due to recent changes and google not ranking our pages? Will our ranking improve over time and how long should it be before we see any changes.
Branding | | Bluice0 -
Are there any benefits to using Google+ for business if it has no followers and no user engagement?
My G+ for business currently has 55 followers and no engagement - apart from me liking the posts from my personal G+ Apart from the benefits of having content indexed faster, is there any other benefits for me in this situation, from an SEO perspective? I would like to grow the followers and engagement but not sure how as my social marketing skills are not as strong as my technical seo.
Branding | | AjazMozPro2 -
How to measure adwords campaing success on an non ecommerce/leads website
Hello,
Branding | | teconsite
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!0 -
Anyone know the benefits of sharing articles blogs posts on stumble upon?
Hi ALL, Just wondering if it is worth setting up a stumble upon account and sharing our articles or blog posts? I noticed a few companies in my industry who write alot of blog posts who share their articles to stumble upon. Anyone have any insight into the benefits of doing this for SEO? Cheers
Branding | | edward-may0 -
Should I fix a high quality link when the website linking was complaining? What would you do?
While reviewing 404 errors in Webmaster Tools, I noticed that a client had a link from a high authority, well respected forum, to a page which no longer exists. When I checked out the linking post, it was from 2004 and showed a campaign against the company for it's advertising tactics. I'll spare the details but the company has since changed their ways. It's tempting to implement a 301 to get the link juice from this DA 80 post, but since the reason for the link is a negative one and the co-citations are not going to be positive, is it better to just let this link go? Or what about something more up-front, such as setting up a page which states the company's mission statement and commitment to quality and standards and 301 redirecting to there? Even if we let this link be broken, a potential customer could be put off, so it might be a good idea to address this past issue on site? Let me know your opinions on whether there is a way to benefit from this link or whether we are better off allowing the 404.
Branding | | McCannSEO0 -
Building Site Authority vs. Link Building
Hi,
Branding | | rayvensoft
I just watched the recent Whiteboard Friday, and I have one question. He talks a lot about "Building Site Authority". Is that just Link Building, or is it something else? If it is Link Building, does that mean that exchanging (3 way, or non-reciprocal) links with other "relevant" and good sites still works, as long as you use your brand name and/or url in the anchor text? Or did I misunderstand. Is "Building Site Authority" something entirely different from Link Building? Sorry if it is a basic question, I just want to make sure I understand the difference if there is one. Thanks in advance!0 -
Do non-spammy authoritative press release sites exist?
Hi there, To help get news out about our business and increase brand awareness, I am considering doing the occasional press release. However doing research on new SEO client backlinks there seem to be a lot of poor quality, spammy press release sites. So I would appreciate some opinions on decent sites please. Obviously we wouldn't be 'article marketing' so only new unique posts would be put out there and not in duplicates either - so one press release to one site etc. Also just curious as to whether this still works for SEO? But this is a secondary concern, because the activity would be for brand awareness - so avoiding rubbish sites will save us time, effort and potential damage. Thanks in advance!
Branding | | Nobody15609869897230 -
What are the best/ your favourite brand pages?
I've got a meeting today where we are looking to come up with some ideas to redesign our brand pages which are currently a bit rubbish www.schuh.co.uk/brands/converse Does anyone have some great pages that I could look to for inspiration? Idealy i'd like to get not only get SEO benefit, but also be able to use them for PPC landing pages as well as the page giving some good info on the brands we are selling. It would be great to get video on the page but this always serves to either push the product further down or get lost at the bottom. Any ideas or examples would be much appreciated!
Branding | | wp20130