Best practices for temporary articles
-
Hello,
I would like to have expert inputs about the best way to manage temporary content?
In my case, I've a page (ex : mydomain.com/agenda) where I have listing of temporary article, with a lifetime of 1 month to 6 months for some of them.
My articles also have a specific url like for ex : mydomain.com/agenda/12-02-2011/thenameofmyarticle/
As you can guess, I got hundreds of 404
I'm already using canonical tag, should I use a in the listing page? I'm a bit lost here..
-
Thanks you Egol
-
thanks Richard.
I'm going to try this.
-
Thanks Aran!
-
{script to test page URL}
$location = "http://www.YourSite.com/";
header("HTTP/1.1 301 Moved Permanently");
header("Location: {$location}");
exit;
}
-
We have temporary content and evergreen content.
When a page of temporary content is created it is filed in a folder according to its "expiration date". On that date the folder is 301 redirected to an appropriate destination. However, before the redirect is done we run analytics on the folder to see if any files are pulling traffic from SERPs or links from other websites. We then try to create evergreen content on the same topic that will capture that traffic and redirect the specific files to the new evergreen content.
-
It seems so unnatural to want to actually remove content when we spend so long striving to create awesome content!
-
You can use the meta robots tags as you mentioned in your question, this will prevent search engines indexing the pages, unfortunately we need to tackle the human side of the issue,if anyone links to the article, then eventually the link will result in a 404 page.
There is nothing wrong with a 404 page, they serve an imporant purpose. Since your articles are not around very long and not being indexed by search engines I see no reason to simply leave the 404 in place.
Ensure you have a custom 404 which is an imformative and helpful resource rather than a simple 404 Page not found message. use the 404 to direct the visitor to a category level page which is related to the topic of the article. Offer a simple list of links to various parts of the site that may be of interest.
Check out the SEOmoz articles
www.seomoz.org/blog/personalizing-your-404-error-pages
www.seomoz.org/blog/are-404-pages-always-bad-for-seo
Hope this helps.
-
I agree with Aran, setup an archive system that keeps the articles under the same URL but does not show them live on the website.
Alternatively you could setup a dumping "archive" folder where you drop all old articles in and use this link as your rel canonical link
-
Hello Arcanis,
Yes we have a destination URL for these contents, I just don't know how I can manage it when it disappears...
-
Hello Aran,
Thanks for your answers!
Unfortunately no, since the content is very "dated" (ex : 3 days music festival, etc.), we don't keep archive of this kind of content.
-
If you are using canonical tag, what is the context for that tag? do you already have a destination URL for these temporary articles?
-
Would it be possible to 'Archive' articles after the 1-6month period ?
Archive could just be a database flag that keeps the articles from appearing in Article index thus keeping the same url, but not clogging up main site with hundreds of links to expired articles?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I submit a sitemap for a highly dynamic site or not? If so, what's the best way to go about doing it?
I do SEO for online boutique marketplace. I've been here for about 4 weeks and no one's done there SEO (they've been around for about 5 years), so there's lots to do. A big concern is whether or not to submit a sitemap, and if I do submit one, what's the best way to go about doing one.
Technical SEO | | Jane.com0 -
Bigcommerce only allows us to have https for our store only, not the other pages on our site, so we have a mix of https and http, how is this hurting us and what's the best way to fix?
So we aren't interested in paying a thousand dollars a month just to have https when we feel it's the only selling point of that package, so we have https for our store and the rest of the site blogs and all are http. I'm wondering if this would count as duplicate content or give us some other unforeseen penalty due to the half way approach of https being implemented. If this is hurting us, what would you recommend as a solution?
Technical SEO | | Deacyde0 -
How many tiers are the best?
I am working the SEO from my website and I don't know how many Tiers I need. I have read a lot but people always says different things. What do you think? Thanks for your help friends! Regards, Carlos Zambrana
Technical SEO | | CarlosZambrana0 -
Best way to implement noindex tags on archived blogs
Hi, I have approximately 100 old blogs that I believe are of interest to web browsers that I'd potentially like to noindex due to the fact that they may be viewed poorly by Google, but I'd like to keep on our website. A lot of the content in the blogs is similar to one another (as we blog about the same topics quite often), which is why I believe it may be in our interests to noindex older blogs that we have newer content for on more recent blogs. Firstly does that sound like a good idea? Secondly, can I use Google Tag Manager to implement noindex tags on specific blog pages? It's a hassle to get the webmaster to add in the code, and I've found no mention of whether you can implement such tags on Tag Manager on the usual SEO blogs. Or is there a better way to implement noindex tags en masse? Thanks!
Technical SEO | | TheCarnage0 -
Determine the best URL structure
Hi guys, I'm working my way through a URL restructure at the moment and I've several ideas about the best way to do it. However, it would be good to get some views on this. At the moment I'm working on a property website - http://bit.ly/N7eew7 As you can quickly see, the URL structure of the site needs a lot of work. Similar websites - http://bit.ly/WXH5WG http://bit.ly/Q3UiLC One of the sites has http://www.domain.ie/property-to-let/location/ And the other has http://www.domain.ie/rentals/location/property-to-let/ I could do with some guidance about the best steps to take with this. I've a few ideas myself but this is a massive project. Cheers, Mark
Technical SEO | | MarkScully0 -
I'm redesigning a website which will have a new URL format. What's the best way to redirect all the old URLs to the new ones? Is there an automated, fast way to do this?
For example, the new URL will be: https://oregonoptimalhealth.com/about_us.html while the old one's were like this: http://www.oregonoptimalhealth.com/home/ooh/smartlist_1/services.html I have redirect almost 100 old pages to the correct new page. What's the best and easiest way to do this?
Technical SEO | | PolarisMarketing0 -
Best practice for rich snippet product data - which page shows up?
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets. I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
Technical SEO | | ilyaelbert0 -
Mobile site: robots.txt best practices
If there are canonical tags pointing to the web version of each mobile page, what should a robots.txt file for a mobile site have?
Technical SEO | | bonnierSEO0