If a permanent redirect is supposed to transfer SEO from the old page to the new page, why has my domain authority been impacted?
-
For example, we redirected our old domain to a new one (leaving no duplicate content on the old domain) and saw a 40% decrease in domain authority. Isn't a permanent redirect supposed to transfer link authority to the place it is redirecting to? Did I do something wrong?
-
I'd had good results doing page level redirects i.e. map each page on the old site to its closest corresponding counterpart on the new site.
Just coming up with the redirect map can take many, many hours of work. For a Subject Matter Expert, I had to read hundreds of articles on both the old and new sites. Thankfully, I was interested in the subject!
-
Link juice is lost in a redirect. You should never expect to gain 100% of link value from a redirect.
-
No, we simply redirected all pages from the old domain to the new domain's homepage. We also got rid of some of the historic pages with links. That was probably what we did wrong.
-
Dose the structure of the new sit mirror the old one? I am not very knowledgeable on the subject, but I am pretty sure the the new site needs to have the structure & page names as the old one. This way all the authority from each page can transfer to the new site.
-
A redirect transfers a good portion, but does not guarantee that all of that value will follow you to the new domain. I would suggest finding some of the highest value links to your old domain, contact the site owner, and have them update your info to the address of the new domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large Domain Authority Drop - Please Help
Hey there all, We are having the toughest time trying to figure out why our domain authority went from 12 to 3 with a search visibility score of literally zero. Back in Feb when the D.A.'s were all updated, we went down while all our competitors went up. We've been stuck at 3 for a few months and we can't understand why and aren't sure if we are dealing with a penalty of sorts. www.skycraftstudios.com is our site. We have a total of 60 some odd links in Search Console (some are garbage that we have disavowed, others are quality) but none of them are getting picked up in the newer MoZ index. We have added a few quality links lately, and even sped up our site quite a bit in conjunction with standard best practice optimizations, and even added an SSL cert, yet we stuck at a terrible D.A. of 3 and aren't even able to get into the top 10 pages of our main targeted term which seems incredibly odd to us. The site has been up for almost 2 years. Could this be simply a matter of not enough quality inbound links from the index? Any insight here would be appreciated.
Technical SEO | | SkycraftNate1 -
Should we re-use our old re-directed domain for a new wesbite ?
Hi One our clients has an old domain that has been redirected to another website of his. Now he is asking us to build a new website for that domain and direct it back. This is new website will be very relative to it's own old content and where it has been re-directed recently. I guess the only benefit of this would be taking advantage of the age of this domain. Do you recommend doing that or getting him a new domain ?
Technical SEO | | Dynamo-Web0 -
Is it a good idea to use an old domain name for a new product
Hi guys, I have a domain name XYZ.com which hosts the site of a technology service company as of now. The company however didn't do well and shut down a few years ago. Now, that company wants to launch a new set of technology products and wants to use the same domain name. Is it a good idea. The issues that I can see here are: 1. Google has previous pages indexed 2. There are a couple of subdomains totally irrelevant to the business. like employees.xyz.com there. 3. Can the previous indexing be completely undone. Regards, Mayank
Technical SEO | | mayanksaxena0 -
Crawl errors: 301 (permanent redirect)
Hi, here are some questions about SEO Crawl Diagnostics. We've recently found out this 301 (permanent redirect) errors in our website and we concluded that the two factors below are the causes. 1. Some of our URLs that has no / at the end is automatically redirected to the same URL but with / at the end. 2. For SEO reasons we have designed our website in a way that when we type in a URL it will automatically redirect to a more SEO friendly URL. For example, if one of the URLs is www.example.com/b1002/, it will automatically redirect to www.example.com/banana juice/. The question is, are these so significant for our SEO and needs to be modified? One of the errors in our blog was having too many on-page links. Is this also a significant error and if so, how many on-page links are recommended from the SEO perspective? Thanks in advance.
Technical SEO | | Glassworks0 -
Does redirect of domain alias help rankings?
Yes... It iz I again ;o) Here's one for you savy techies out there: So, I've got a primary domain which is live, optimized and running smooooth. And then I've got a couple of misspelled domains as well (17 to be exact). Will it have an effect if I 301 those misspelled domains? What's Best Practice for several domain aliases? Example.
Technical SEO | | nosuchagency
Primary domain: bryghusprojektet.dk
Alias domain 1: bryghusprojekt.dk (301 redirects to primary domain)
Alias domain 2: bryghus-projekt.dk (Hosting company infopage)
Alias domain 3: bryghus-projekter.dk (Not activated) Regards.1 -
Redirect or not to redirect
We are rebuilding a website and try to get rid of errors. The content remains exactly the same but we correct the code and make it load faster. The site has quite many backlinks and I can't decide whether to remove .html endings from the urls and 301 redirect to the new ones or leave them with the older ending. If I remove the endings how much of the link juice will be passed? Anyone any idea?
Technical SEO | | sesertin0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0 -
Should I Block Tag, Category, Author Pages
Just finished reviewing the first crawl of my first SEOmoz campaign for a site that I am working on. The site I"m working on uses Wordpress as a CMS, and most if not all of the warnings and notices have to do with author, category, and tag pages. Should I block these from being indexed? Why or why not?
Technical SEO | | Falconberg0
