Targeting multiple keywords with index page
-
Quick keyword question....
I just started working with a client that is ranking fairly well for a number of keywords with his index page. Right now he has a bunch of duplicate titles, descriptions, etc across the entire site. There are 5 different keywords in the title of the index page alone.
I am wondering if it OK to target 3 different keywords with the index page? Or, if I should cut it down to 1. Think blue widget, red widget, and widget making machines. I want each of the individual keywords to improve but don't want to lose what I have either.
Any ideas?
THANKS!!!!
-
Yeah those are some good points. 3 of the keywords are in the top 20, the other 2 in the top 50. I was thinking about clipping the lower performing keywords to focus more on the other 3.
The 3 that are in the top 20 have around 25k exact searches per month but are a little broad. I think I am going to leave it for now but keep an eye on it.... I will watch it over the next few weeks as I get started working on the site. Hopefully as I become more familiar with the site/niche the answer will be more clear.
Thanks for the valuable information!
-
EGOL,
This is a great add. Jason, please read what EGOL has here as it elucidates what I should have spelled out along with talking with the client. My point in talking with them was to discover how these keywords convert for them and the impact that has on their business.
Egol, thanks again.
-
There are 5 different keywords in the title of the index page alone. I am wondering if it OK to target 3 different keywords with the index page? Or, if I should cut it down to 1.
Wait!
Five, Three or One?
Before you change anything you have to look at current performance.
There are a few sites that have the ability to support five keywords in the title tag.... many more that can support three.... and one could very well be a wholesale retreat.
So, before you retreat from five to three be sure that you are not going to be damaging current traffic.
Remember that you said....
I just started working with a client that is ranking fairly well for a number of keywords with his index page.
It sounds like this site is doing fantastic. Don't retreat from what is working - unless you are moving to more profitable ground.
How are these converting?
SEO does not have hard and fast rules about the number of keywords that a page can attack. You attack as many as your power and your smarts and your competitive situation allow....
.... and keep in mind that some keywords are a lot more valuable than others.
-
The main page is currently an aged PR 3 domain. I think I will talk it over with the client to see what he wants to do. I may just leave the 3 in the main page for now. Thanks for the input!
-
Thanks for the response! I really appreciate it. I think I will have a talk with the client to see what he wants to do.
-
In case of new or relatively "weaker" websites, Google often shows the homepage on the SERP only, instead of the product pages, because the homepage has the highest Page Authority. When the product pages are becoming "stronger", Google will trust those as well and show them in the SERP.
If you're worried about losing the current homepage performance, then keep the 3 keywords in the homepage title if those products are very important for the client, and create three individual pages for each product. After 6-8-10 month when the product pages' authority is high enough, then Google will probably show the product pages instead of the homepage, because those have more relevant content and more relevant links.
-
Jason,
Client is the key word here. First, you have to talk with them and make them aware of the plusses and minuses of the change. Let them decide is my advice. As to if it were mine, I would not change the index page at first and would construct what pages I am going to have for given terms. So, if on index page the most crucial keyword is red widget, it stays and I start looking at how to set up other pages and maximize red widget where it is.
Obviously, over time the chances of maintaining or growing a ranking is higher with a specific page (assuming the same effort, etc.). If you do link buildiing and set it to only go to index page, that will be more of an issue. So, your linking should be specific to what you wish to rank.
Remember, as you start to make changes, chances are you will drop before you begin to climb. If the client is aware of that going in, you have an ally. No, there is no hard rule on when the increase will happen.
I hope this helps you clarify,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords are indexed on the home page
Hello everyone, For one of our websites, we have optimized for many keywords. However, it seems that every keyword is indexed on the home page, and thus not ranked properly. This occurs only on one of our many websites. I am wondering if anyone knows the cause of this issue, and how to solve it. Thank you.
Technical SEO | | Ginovdw1 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Homepage optimized for main keyword - adding the same keyword to category
Hello, We have a listing / classified advertisement website. The homepage is optimized for the main keyword lets say Prague clubs. The homepage shows around 50 latest listings. Now the homepage is not ranking well for the keyword. (By not well i mean in 3 months we have no ranking in the target SERP) Im thinking the issue might be that the keyword "Prague clubs" is not in any of the URL or category names. What do you think if i name one of the categories also to lets say "best prague clubs". This way i will have around 50-80 urls having the target keyword in them. (advertisements + the category itself) Will this help or actually dilute the keyword? What you think?
Technical SEO | | advertisingtech0 -
Should you use google url remover if older indexed pages are still being kept?
Hello, A client recently did a redesign a few months ago, resulting in 700 pages being reduced to 60, mostly due to panda penalty and just low interest in products on those pages. Now google is still indexing a good number of them ( around 650 ) when we only have 70 on our sitemap. Thing is google indexes our site on average now for 115 urls when we only have 60 urls that need indexing and only 70 on our sitemap. I would of thought these urls would be crawled and not found, but is taking a very long period of time. Our rankings haven't recovered as much as we'd hope, and we believe that the indexed older pages are causes this. Would you agree and also would you think removing those old urls via the remover tool would be best option? It would mean using the url remover tool for 650 pages. Thank you in advance
Technical SEO | | Deacyde0 -
Titling Category Pages Like You Would a Blog Page?
So, with our 600 or so category pages, I was curious... on each of these category pages we show the top 12 products for that category. In trying to increase click through rate, I wonder if it would be prudent to use some of the strategies I see used for Blog posts with thee category pages. i.e. Instead of Category Name - Website Name How about: Top 12 Kitty Litters We Carry - View the Best and the Rest! Or something like that. And then in the description, I could put, "Number 8 made my jaw drop!!!" (Ok, kidding about that one...) But serious about the initial question... Thanks! Craig
Technical SEO | | TheCraig0 -
Keyword targeting by page, site, or both?
Hi, We recently discovered that a product we sell has a misnomer, and that a ton of people take to Google and use variations of that misnomer while trying to find us. Unfortunately we don't rank in Google for this keyword, and its costing us thousands in lost sales. I've been slowly building the misnomer into the content of our site in hopes that the spiders will pick up on it. It has started to work in the last couple weeks, but we're nowhere near the top (and we are #1 and #2 for most of our other prime keywords.) The site which sells the product is specialized, and only sells this specific product (in different models, but they're all the same product essentially.) With that in mind, I'm trying to figure out the best way to attack a new keyword. I know that normally you would dedicate a specific page (in an eCommerce store probably that product's own page) to employ your SEO tactics. However, because this site specializes in this product and offers different models and information about it I'm confused about the best approach. Does Google take into consideration the entire site a s whole, or are the pages within my site competing against each other for rank?
Technical SEO | | ninjaprecision0 -
Page MozRank and MozTrust 0 for Home Page, Makes No Sense?
Hey Mozzers! I'm a bit confused by a site that is showing a 0 for home page MozRank and MozTrust, while its subdomain and root domain metrics look decent (relatively). I am posting images of the page metrics and subdomain metrics to show the disparity: http://i.imgur.com/3i0jq.png http://i.imgur.com/ydfme.png Is it normal to see this type of disparity? The home page has very little inbound links, but the big goose egg has me wondering if there is something else going on. Has anyone else experienced this? Or, does anyone have speculation as to why a home page would have a 0 MozRank while the subdomain metrics look much better? Thanks!
Technical SEO | | ClarityVentures0 -
Is this 404 page indexed?
I have a URL that when searched for shows up in the Google index as the first result but does not have any title or description attached to it. When you click on the link it goes to a 404 page. Is it simply that Google is removing it from the index and is in some sort of transitional phase or could there be another reason.
Technical SEO | | bfinternet0
