Brands for services
-
What would be a logical way to set the correct brands if you offer a service like "WordPress Design" or "Web Design" or "Magento Development". At the moment just using my company name "WhatsTheBigIdea" or "Whats The Big Idea" seems to be my brands, not the app brands that I work with. Please explain. Thanks!
-
I was just wondering what's SEOMOZ term "brands" meant in their application|tools so that I can take advantage of it. Thanks.
-
Building a brand for a service isn't as easy as say, for a product and can cost huge sums of money. I have never tried to help anyone build a brand where it hasn't been a hugely expensive exercise.
I don't tend to worry about brand building myself though, just because I get my work through referrals primarily - however, I think I am more well known for my name than I am for my company name.
What would I do in your shoes? Without knowing what you already do, you need to dominate your field through articles, blog posts, social media, guest-blogging, public speaking, etc. - it's a never ending list of ways to try and gain publicity.
Andy
-
Here's question: what's your brand?
-
Thanks for your reply. Which is best? I suspect that since "WordPress", "Magento", "osCommerce" and other tools I use are more recognizable than my company name, then that it may be the right direction to pursue. My brand is my company name [WhatsTheBigIdea] though it says little about me.
-
Without mentioning the platforms you work with, you are never going to have brand influence until someone visits your website.
However, brand management is not a 2 minute subject as there are nuances that need to be looked at such as who your audience are, where they find you, opportunities to name-drop, how you advertise, how you are perceived - the list goes on.
So are you looking to piggy-back your service based on the platforms that you work with? or just build a brand of your own?
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Reporting a brand page as KW stuffed for the the brand KW, not a problem i presume ?
Hi if I'm getting a keyword stuffing warning on Moz for a brand page for the brand name kw that shouldn't really matter should it? Moz just oversimplifying it since seen the brand name says 27 times on a page think it's stuffed, but if its a 2000 word page all about the brand, those occurrences are totally natural & hence Google will think so too generally speaking? Thanks Dan
Moz Pro | | Dan-Lawrence0 -
Other service domain or suddomain or subfolder for domain
Hello page is web design services, wordpress.
Moz Pro | | mferro1984
I want to put in a subfolder computer services.
Influence negatively on SEO that I want to do?0 -
No longer in top 100 for branded keyword - How!?
Got a weird one here... Won't give away actual URL but for this example let's say client's site is: www.purplebananas.com Many of the longtail keyword-targeted subpages/posts are still ranking pretty well. We recently went through and optimized the site based on poor scores we found from crawl reports from SEO Moz, which included renaming some sub-pages, eliminating duplicate content pages, archives, etc (it's a wordpress site, about 4 years old). This site used to rank at the top or near it for the search "purple bananas". However, after we optimized the site it's almost completely fallen off the radar of Google, turns up way over 100 for the search "purple bananas". Strangely, if we search "purplebananas" we're at the top still. Any idea what's going on here? Are we potentially over-optimized or something weird for our own brand!? Any troubleshooting tips? FWIW the changes were made about 6 weeks ago and while we're steadily building links, I don't think this is the standard "Google dance". Thanks!
Moz Pro | | alpen0 -
Using this service
Hello, I have had this service for my free month. I had over 150 errors on my website which I fixed. My problem is that in doing this my traffic is actually worse and I have now fallen completely off google. From the start of my website I would slowly creep to within t he top 3 pages of google for the search term apron and aprons, then suddenly I fall to somewhere around page 20. No one, even people I hired has been able to explain this. I hear google changes, it takes time, etc, etc... Its been 5 years and other newer companies are on the top page right in their first year.. After working with this site for a month, I have looked to page 65 for apron and aprons and still cant find me. And I know some people say Alexa is a gimmick, but now instead of rising to 10 million and falling back down to 23 million, Alexa says there is no info regarding my website whatsoever. Any advice? I was excited to have this service but I cant get my partner to agree to keep it if my month long result is worse then I ever was before. And please dont say it takes time , 5 years is more than enough. Thank you in advance!
Moz Pro | | Gardengirl0 -
You've recently updated your brand rules. We're fetching your new data, and we should have it ready for you within the hour.
Why do i always see this message when entering a certain campaign? "You've recently updated your brand rules. We're fetching your new data, and we should have it ready for you within the hour." I didnt change a thing since i started this campaign two-three weeks ago ...
Moz Pro | | alsvik0 -
Dilema in hiring SEO company services
Hi My question is one that most startups face. No large budgets for online SEO marketing and lack of quality SEO consultants willing to work for peanuts. To the point: 1. Where can I read reviews of SEO consultants before giving a contract? 2. Is it naieve to expect an SEO contract based on real ROI i.e. increase in qualified enquiries? All I spoke to over last 12 months refuse to commit, even in part, to this requirement. My take is what good is an SEO contract if all I get is loads of reports of work done? I do not have the capability to analyse the reports hence I employ someone! 3. I have SEOMoz pro memership. Can I do my SEO myself by using the tools in the dashboard? thanks to all for reading my post.
Moz Pro | | dp910 -
Is There a Way to Create Branded Campaign Reports in seomoz.org Campaigns?
We have a few exciting clients we about to start working with and I'm looking for a full campaign management solution that allows for branded reporting. Because we are an agency, is there an option I'm missing that allows you to swap your logo with the seomoz.org logo?
Moz Pro | | stevewiideman0 -
Seomoz Customer Service does anyone feel let down
I would like to know if anyone else feels let down by seomoz and their customer service. I will give you a couple of examples why i feel let down. I contacted customer services over an issue a couple of weeks a go and never got an answer from them, and the second issue is the private question that you can ask. I asked many days ago and it was an important question and it has still not been answered. I am just wondering what we are paying for by using this site and if other customers of this service feel let down like me.
Moz Pro | | ClaireH-1848860