CTR split testing
-
Can anyone explain how to use Tom Athony's SERP Turkey tool with the Smartsheets crowdsourcing service?
Thanks
-
Thanks Tom, I will give it a go.
Cheers
John
-
Hey John,
Great to hear you are interested in SERP Turkey!
I've used Amazon Turk directly always, so have myself never gone the Smartsheets route. With Smartsheets, annoyingly, you have to pay a monthly subscription to access the service.
Once you have an account, the best option to use would be the 'web research' option detailed here and here:
http://www.smartsheet.com/help-categories/smartsourcing-amazon-mechanical-turk
http://www.smartsheet.com/files/MTurk-Brochure-Intro.pdf
In that you can direct people to the testing URL supplied by SERP Turkey, and ask them to complete the test and then as a response in Smartsheets they can enter the response code SERP Turkey gives them after the test (which confirms they chose a response). The SERP Turkey URL will divide people between the different result sets you are testing, so that should be all there is to it.
Sorry I can't give you really specific details about the innards of Smartsheets. Let me know how you get on, and there is a link in it for you if you document the process!
-Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Intent and Relevance
Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!
Competitive Research | | Cricket931 -
How to set up a competitor URL with a language slug for a campaign
Hello, I am trying to set up a competitor with language slug for my (subfolder) website with a language slug. Let's say my website is something like: websiteholding.com/de/website
Competitive Research | | Siir
My competitor is: competitor.com/de When I go to Campaign Settings > Comptetitor Sites > type in competitor.com/de > Hit Save Competitor > Then it shows the saved competitor without the language slug as competitor.com I am not sure if this is a correct method of tracking since for my DE website I would like to track the DE page of the competitor, not their global page. Please correct me if I am wrong and help me out on possible solutions? I am quite new to SEO & Moz , so any help on the topic would be appreciated.0 -
Visibility Score Against Top Search Competitors
Top Search Competitors
Competitive Research | | PhoebeK
The competitors that compete for the same keywords as this domain, ranked by visibility. Other websites that compete with this domain for the same keywords, ranked by visibility. Visibility (What does the visibility rating mean on this report)?
For example: If you have a visibility of 8.33 on this report and your competitor has a rating of 6.21 or 4.64, is your visibility better than theirs?0 -
Interal linking
Re: I'm stuck by internal linking. What structure should a football website follow? Silo or Topic Cluster?
Competitive Research | | thanhdung0906
I need advice on my website. My website: https://tipbongda247.net/
I hope there are answers!
Thanks0 -
How do you select which keywords to push in SEO?
Hi Guys Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for? Cheers John
Competitive Research | | igniterman751 -
Any way to project what AdWords CTR will be?
Hi All, I've just agreed to undertake an AdWords campaign for a client, and I was wondering if there was any competent way to project an estimate for what their CTR might be before the actual campaign begins? I do know that the average Google gave in 2012 was about 2%, although I've read that a diligent content marketer can certainly achieve double digits. I'm just trying to figure out how to roughly quantify what CTR might be for the client before we get started, and if there was a way to do that **per keyphrase **that would be so much the better. Does anyone have a formula they use? Any ideas? Thanks!
Competitive Research | | G2W0 -
Anyone want to test out my keyword research theory?
Hi all, I'm relatively new here but not new to the world of SEO / SEM. Over the years I've loved using SEOmoz and other tools but of course have found certain limitations with respect to how I like to work. That's the case with any tool / service. So over the years I've put together a keyword research / competitor analysis process that has worked well for me and I'm wondering if it might also work for others. I've spent the last 15 years of my life as a director of a range of companies, mainly in printing but also in systems development, marketing, etc. I spent a large percentage of my time developing systems and tools to help me with my search engine marketing. I've now sold all my companies and I'm semi-retired, somewhat bored, and would love it if I can assist others with the process I've used over the years. I'm curious to know whether SEM professionals agree with the way my system ranks search terms from "best" to "worst". If you're interested in testing this process and telling me if you think the resulting list of search terms that I come up with for your website is "spot on", "not bad" or "horrible!", then please read on. My key motivation here is to educate myself as well as others. I'm not charging for any of this... If you give me your website URL, your top 5 competitors and your top 5 search terms, I will return to you: a complete list of search terms including "niche" and longtail search terms you can then... really easily filter out irrelevant search terms, thus creating a list of negative keywords, ready to import into your Adwords campaign. easily group your search terms in "education" and "purchase" search terms so I can analyse these two groups of keywords separately see which words are used most often across all the search terms so you can easily create keyword specific Ad Groups in your Adwords campaign. You can tell me which options you prefer: broad match, "phrase match" or [exact match] when getting search engine results specify any country you want the SERP results for, or even any city. I will then: do all the keyword research, getting the latest (live) Google SERP results combine all competitor metrics (page rank, domain age, juice links, etc) and search term information (search volume, CPC, search term length, etc) together to give you a list of search terms ranked from "best" to "worst" do the same for both organic search terms and paid (Adwords) search terms do the same for both direct search terms and niche search terms take into account "word count" (number of words in a search term) as longtail keywords generally higher-converting search terms And you can adjust things to change how the keywords are ranked: specify "thresholds". eg; you can ignore the really competitive search terms, or ignore the really short search terms specify "weightings". eg; you can put a greater emphasis on search term length, or a lesser emphasis on cost per click As a result of the keyword analysis, it'll also show you who your organic and adwords competitors are based on all keywords, or just your top ranked ("best") keywords. In that competitor data you can see: which paid ads appear at the top, side AND bottom of the results page which organic results are shopping, image, video, and local results all the metrics for each competitor (page rank, domain age, juice links, etc) All of this is is handled in a simple web interface that I threw together recently. It's really simple, merely asking for your site and preferences and then an interface to view / sort the results. Interested?
Competitive Research | | eatyourveggies
I'd like to hear from any SEM professionals who want to test this process. Once I have your basic details, I can get a keyword list together simply (using my internal process / software) and then you need to do some basic sorting, particularly if your search terms are in an industry that I know nothing about. Your input will be required. From there, give me 24-48 hours and I'll return 2 lists of search terms: "organic", and "Adwords". I'd love to hear your opinion about the relevance of the search term lists. I hope it will also spark some interesting discussion and hopefully help people learn a bit more about keyword / competitor research. If you're interested, please shoot me a private message letting me know why you'd be a good candidate to test this system. I really do want people who are well versed in search engine marketing. So please include a basic "resume" about who you are. If you have an SEM company and that's your main career focus then I definitely want to hear from you. Adam0 -
Theoretical Canonical Query/Test
This is just a general discussion on your thoughts on this - maybe some tests have been done, but I haven't found any. Suppose I have document X If I put document X on high authority website A - It comes in SE position 1 for Keyword Z If I put document X on low authority website B - It comes in SE position 10 for Keyword Z What happens (if anything) if I put document X on website A and include a canonical tag to point to document X on website B. What SE position would document Z on website B now come for Keyword Z ??
Competitive Research | | James770
