Impact of SSL - switching from http: to https: on organic rankings?
-
Hello,
just paranoid, but thought i'd ask. We are installing an SSL certificate on a site ranking very well organically in all the engines. This will change our site from http:// to https://. Is there an risk to our rankings in doing so?
What might I need to consider? Changing my htaccess redirects to https: instead of http;? Any ripple effects from switching to a secure site?
Thanks,
Greg -
What's your plan for the new pages? Are you going to support both http and https browsing of your site for all pages? If so Streamline Metrics answer is spot on.
Or are you switching all your pages from http to https? Do realize that having all secure pages means the browsers won't be able to cache anything from page to page, and makes page sizes slightly larger, so your page load times will suffer for every page view. This is a major reason why most sites are non-secure for as many pages as possible, and are only secure for pages that need it. I'd strongly consider doing this, or supporting both http and https (with canonical tags) if possible.
-
Yes, you should configure your site so that the HTTPS version does not get crawled by the search engines. One way is to do it via .htaccess but another way is to automatically insert a canonical tag to all of the HTTPS versions so the search engines know not to crawl and index the secure versions. Here's a snippet of code that I've used before -
$currenturl= $_SERVER['HTTP_HOST'].$_SERVER['REQUEST_URI'];
//Check if it is using the secure https port which is 443
if ($_SERVER["SERVER_PORT"] == “443″) {//connected to secure port, formulate the http canonical version
$canonicalversion=”http://”.$currenturl;//echo the canonical version to the HTML as link rel canonical tag
echo ‘’;
}
?>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO rank down 35%
So I recently switched from an Opencart website to a Magento 2 website and my rank has dropped by 35% two weeks later, this is bad news. My old Magento website was 5 years old and was in desperate need of an upgrade, hence the Magento 2 site. I realised today that the canonical URLs on my stores were set to the individual stores as opposed to one store, thus I expect resulting in duplicate content issues (even though Google Webmaster Tools didn't show it). I'm just wondering if anyone else can see something I may be missing? My sites are: thespacecollective.com (primary) thespacecollective.com/us/ (canonical to primary) Thank you!
Intermediate & Advanced SEO | | moon-boots0 -
Revenue Drops from Organic
Hi We've started to see steady drops in revenue since Jan 22nd each day & I can't seem to pinpoint why. We aren't seeing a drop in traffic for those pages, but we have seen ranking drops in other areas. The main revenue drops are coming from the homepage - it seems like a downwards trend - any ideas at how I can pinpoint the issue? https://www.key.co.uk/en/key
Intermediate & Advanced SEO | | BeckyKey0 -
HTTPS & Redirects
Hi We're moving to https imminently & I wondered if anyone has advice on redirects. Obviously we'll be redirecting all http versions to https - but should I be checking how many redirects are in each chain and amending accordingly? If there's 4-5 in a chain, remove the middle unnecessary URLS ? Advice please 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Our web site lost ranking on google a couple of years ago. We have done lots of work on it but still can not improve our search ranking. Can anyone give us some advise
A couple of years ago the ranking on our site dropped over night. I believe someone working here at the time purchased links about that time. We have been doing lots of work on the site since then to improve it. We can not get our rankings back up on google searches. Can anyone give us some advise about what to do or where to go for some help that we can trust.
Intermediate & Advanced SEO | | CostumeD0 -
Our client's web property recently switched over to secure pages (https) however there non secure pages (http) are still being indexed in Google. Should we request in GWMT to have the non secure pages deindexed?
Our client recently switched over to https via new SSL. They have also implemented rel canonicals for most of their internal webpages (that point to the https). However many of their non secure webpages are still being indexed by Google. We have access to their GWMT for both the secure and non secure pages.
Intermediate & Advanced SEO | | RosemaryB
Should we just let Google figure out what to do with the non secure pages? We would like to setup 301 redirects from the old non secure pages to the new secure pages, but were not sure if this is going to happen. We thought about requesting in GWMT for Google to remove the non secure pages. However we felt this was pretty drastic. Any recommendations would be much appreciated.0 -
Http - Https Issue
Hey there Mozzers, I have a site that few months ago went from being http - https. All the links redirect perfect but after scanning my site with Screaming Frog i get a bunch of 503 errors. After looking into my website I see that a lot of links in my content and menu have as a link the http url. For example my homepage has content that interlinks to the http version of the site. And even though when I test it it redirects correctly after scanning with Screaming frog it reports back as 503. Any ideas what's going on? Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
How to switch to HTTPs in Bing?
I am creating a list of all things I need to do for switching a site over to HTTPs. I can find great instructions for Google, but nothing for Bing. If I do everything that Google requires, is the only thing I need to do for Bing is the site move?
Intermediate & Advanced SEO | | EcommerceSite0 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0