What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
-
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY:
- Ted Baker
- Ted Baker London
- Ted Baker Clothing
- Ted Baker Mens
- Ted Baker Mens Clothing
- Ted Baker Mens Collection
-
Eric,
Rand's post really carries weight due to how search engines evaluate content relationships, and topical focus. It's inevitable that your page, with enough unique content on it, will be found for variations of whatever core phrase you target, so you might as well integrate a couple or a few highly related relevant phrases. Not only does it make sense in regard to ease of optimization, but the fact that you're integrating a few additional highly refined phrases just reinforces the emphasis on the primary phrase, while not coming across as trying to stuff that single phrase.
Search engines are very good these days at looking for those signals - the relationships of two topics. Not just cross-page, but definitely on-page as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Cannibalization vs. Optimizing Site
I am in the process of optimizing our website and I am having a hard time reconciling two best practices I have found on Moz. 1. You should avoid having multiple pages focus on the same keyword because you will lose some control of which result will show. 2. You should identify your core keywords and weave these keywords multiple times (naturally) throughout your site. I have spent months identifying our top 7 keywords and am working through the site now. The first piece of advice keeps giving me pause. Can anyone weigh in with other considerations or advice on how I can reconcile these two strategies. Thank you
On-Page Optimization | | NikCall2 -
Ranking well for 3 keyword phrase but not for 2?
Hi all, We have a site that sells whisky and is ranking well for a specific 3 keyword phrase for example "glendronach hielan whisky" (brand, product, type) which is great but the site isn't doing well for 2 keyword phrase for example "glendronach whisky" or "glendronach hielan". I'm a little confused as to why it wouldn't rank higher for the 2 keyword phrases given that there present in the 3 keyword phrase. Is there a massive jump between ranking well between 3 and 2 keyword phrases? If so what could anyone suggest to try and rank on the 2's?
On-Page Optimization | | Jon-S0 -
What to do about pages I have deleted?
I have been working through the dead links on my page and recreating the page with new content for those pages that it still makes sense to have on the site. But I have a few that were just changes of the title, spelling mistakes or other ways of saying the same thing In other words I created a page called "areas of the UK we cover" but decided to change it to "areas covered" However, I must have created links to this page and now it is a dead link with a page authority of 19 I think it would be spammy to have two pages, one called "areas covered" and the other called "areas of the UK we cover. It's not a disallow in Robots.txt because the page does not exist Please note I do not have access to the header to add code for a 301 redirect. I'm still using webs.com but not for new sites. I also have a page called singing telegrams london, that I changed from singagrams london. These are two words for the same thing but they are two very different keywords would it be ok to recreate this page and create content for singagrams london. Help is much appreciated
On-Page Optimization | | singingtelegramsuk0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
Should you use long tail keyword phrases in page names
for example if I was trying to rank for "spokane furnace repair" is it good or bad to name the page something like "spokane-furnace-repair.html"
On-Page Optimization | | Superflys0 -
I have two pages ranking for the same keyword.
The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?
On-Page Optimization | | Aftermath_SEO0 -
Meta Data definition for multiple pages. Potential duplicate content risk?
Hi all, One of our clients needs to redefine their meta title and description tags. They publish very similar information almost every day, so the structure they propose is the following: Structure 1: Type of Analysis + periodicity + data + brand name Examples 1: Monthly Market Analysis, 1/5/2012 - Brand Name Weekly Technical Analysis, 7/5/2012 - Brand Name Structure 2: Company Name + investment recommendation + periodicity Example 2: Iberdrola + investment recommendation (this text doesn't vary) + 2T12 (wich means 2012, 2nd trimestrer) Regarding meta description they want to follow a similar approach, replicating every time the same info with a slight variation for each publication. I'm afraid this may cause a duplicate content problem because of the resemblance of every "Market Analysis" done or every "Investment recommendation" done in the future. My initial suggestion for them is to define specific and unique meta data for each page, but this is not possible for them given the time it takes to do it for every page. Finally, I ask them to specify the data in each meta title of content published, in order to add something different each time and avoid duplicate content penalty. Will this be enough to avoid duplicate content issues? Thanks in advance for your help folks! Alex
On-Page Optimization | | elisainteractive0 -
Page title
So if we have a main category page on our site (mines an ecommerce site), do we go for more than that main keyword phrase for that category of products, or is it better to just keep it by itself, and not utilize the 65-70 characters available?
On-Page Optimization | | azguy0