What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
-
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY:
- Ted Baker
- Ted Baker London
- Ted Baker Clothing
- Ted Baker Mens
- Ted Baker Mens Clothing
- Ted Baker Mens Collection
-
Eric,
Rand's post really carries weight due to how search engines evaluate content relationships, and topical focus. It's inevitable that your page, with enough unique content on it, will be found for variations of whatever core phrase you target, so you might as well integrate a couple or a few highly related relevant phrases. Not only does it make sense in regard to ease of optimization, but the fact that you're integrating a few additional highly refined phrases just reinforces the emphasis on the primary phrase, while not coming across as trying to stuff that single phrase.
Search engines are very good these days at looking for those signals - the relationships of two topics. Not just cross-page, but definitely on-page as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search - One page having problems
this issue is concerning my site - cruvoir.com we retail designer clothing online, and currently have 17 'designer' pages - one for each manufacturer brand name. We target these brand names for our campaign and track the progress with Moz and try to focus them in Google search. Of many of the designer names, we rank pretty well in Google search (usually under #15 when searching for the specific brand. All brands are doing well, except one brand : "Lost And Found" - a designer label we carry. This is the page for this brand name : https://cruvoir.com/5-lost-and-found we cannot figure it out. It happens to be our most important label we carry. when we search for this brand name or include it in any other search terms, we never are in the google search results. I expect it is a crawl issue, but we have covered all our ground in optimizing this brand page. It seems this page is also indexed with Google. But we cannot figure out why it does not rank us in search.
On-Page Optimization | | cruvoir0 -
One post on a keyword updated frequently vs. multiple posts
I'm wondering - which is better for SEO: having one post which is updated frequently or multiple posts on a given topic? Take this example: I write the ultimate guide to grilling steak. This guide should be updated at least yearly, if not more frequently. Should all the updates be applied to the existing post, or should there be a new, yearly post for each yearly guide to grilling steak? Another related question: is it bad for SEO to have a single-page site? Let's go back to the example: what if we create a single page which is the ultimate guide to grilling steak. We don't create additional content or anything else: it's only the guide which continues to get added to over time with new photos, new comments, new ideas, more information, etc. Is that going to rank better than a blog with separate posts that address all the different things that go into grilling steak (choice of meat, cooking methods, useful tools, etc.)? Thanks, --eric
On-Page Optimization | | EricOliver0 -
Page Title
My website was hacked last November and then again last week. Prior to the hacking we were at number one in Google.co.uk for our main search term "nile cruises' for years. After last November's hacking we dropped to about position 4 and after last week we are at position 7. Ima rebuilding the lost data and I am having to create new Title and Description meta data for each of the indexed pages. I am taking the opportunity to try and ensure my titles and descriptions are good and the correct length, etc but wondered about the best title format. I set our home page title over the weekend as: Nile Cruise | Leading ABTA & ATOL Bonded UK Nile Cruise Specialist I was going to try and cover 3 keyphrases in the title like this: Nile Cruise | Nile Cruises | Nile Cruise Bargains But I thought that might look a bit spammy because the 3 phrases are very similar. I wondered what anyone else might suggest? Thanks, Colin
On-Page Optimization | | NileCruises0 -
Home Page Keyword Retargeting
Hi Guys! I have a question regarding the risk of **re-targeting **your homepage to another **keyword. ** To give a little background: I am working on a clients site that targets a keyword we initially thought during the keyword research phase, would be an appropriate target. What we found out is that it is not. Everything in analytics points to this keyword not performing well. We now want to re target the homepage to another keyword target. My questions are: How risky is it to do this given we have already done a fair amount of link building to the home page with anchor text from the initial keyword target? Will this look suspicious to google? What sort of things should we consider before moving forward with this change?
On-Page Optimization | | gravityseo0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0 -
Ranking on page 5 for a 1% difficulty keyword
Hello mozers, I am going crazy over this. I have designed a new site www.smh.cz. The company name / kw is unique (Smolikova Mikulas Hendrich), but it appears on page 5 on Google.
On-Page Optimization | | ilincev
Yahoo and Bing is fine (in top 3 positions). All the on-page factors are ok too.
All the smh.cz pages are indexed on Google. We have done a 301 redirect of two other domains (sm-legal.cz and smm-partners.cz) which were websites for the firms prior to forming a new one. I am scratching my head over what does Google dislike so much. Any thoughts? Can the smh.cz domain - which previously had some dodgy insurance content - be the reason? Your help is much appreciated. Ondrej0 -
Can I have a strong brand category page and a strong product page?
It seems Google base and other Comparison Shopping Engines like to see the brand in the product name. But, on my category page for that brand, website optimizer tells me including the brand name with each product is cannabilizes links. For example; I have a page for jewelerABC with 20 pieces of jewelry listed as well as original content about jewelerABC. I do not currently name these products as xyz by jewelerABC. This page comes up nicely in the serps. But in Google base The top listings for jewelry by jewelerABC seem to have every product named xyz by jewelerABC or JewelerABC xyzs. What is the best way to optimize.for both? Stephen
On-Page Optimization | | stephenfishman0
