Right SEO strategy for Wordpress
-
Hello all,
I am working on my SEO strategy for a WordPress site.
- I am trying to cover all my keywords in:
1.a) Page title trying to have a length <70
1.b) Page url trying to have a length<115
My question is: should i try to focus all my keywords in both name and url page path? or only in the Page title as the SEOMOZ's guide suggest? I would go for a mix strategy with my keywords in both page title and url path name, but I do not know if the search engines PAY MORE ATTENTION TO THE PAGE TITLE, so mixing 1.a) and 1.b) would mean I am loosing keywords.
- I am using the WordPress All in ONE SEO Plugin. Do you recommend me this or any other plugin?
This plugin has 3 input fields:
a) Title tag b) Description tag c) Keywords
My questions here are:
a) If these tags replace the standard settings of WP as described in point 1.a)
b) If the description and title tags are META TAGS that are not taken into account in terms of SEO but in terms of customer description of the contento of the page.
c) Where are the keywords listed inserted in the page? In H1, H2, H3 and H4 tags?
My feeling after reading the SEOMOZ guide is that this plugin is not providing any added value for SEO any more??'
Thank you very much,
Best regards,
Antonio Alcocer
-
Antonio, five different keywords is too many to target effectively with one page.
If they are 5 significantly different terms, you need to seriously consider writing additional pages targeting some of the words separately.
If they are closely related terms (synonyms, stemmed words etc) then figure out which is truly the targeted term (the highest value/traffic/lowest competition) and make it the focus of the page. That's what would go in the meta-title and URL.
Then the others become secondary, supporting terms sprinkled through the text of the page in subheadings, alt text, and paragraph content.
Make sense?
-
Hello Dana, thank you very much for the answers to all my questions in th Q&A.
Concerning the keyword strategy to target both Page/post name and url name, I still have the doubt if (Imagine I am considering 5 keywords for SEO.):
- I should use as far as it is possible, the 5 keywords in the post/page title and the 5 same keywords in the url path,
OR
- I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but as search engines gives more weight in SEO for post/page name, maybe I miss 2 of the keywords I used in the url path name
Thank you very much,
Antonio
-
Thank you very much for the great help and answers!
-
Agree with the above. Wordpress SEO is the winner for me.
-
Great comments Paul. Thanks for providing the info on Yoast. I was curious about it too.
-
Yoast's SEO Plugin wins hands down in my opinion as well.
There's nothing wrong with AllinOneSEO - it offers the basic ability to manually enter meta data for each page/post as necessary, and to create a default meta-data template for those pages you're not going to customize by hand.
Where Yoast's plugin shines is that it will actually help coach you through WHAT you should be entering in those different meta fields, and will help you do an essential analysis of every new piece of content you write in order help you improve it before it's even published. The visual presentation of what your SERP snippet will look like is also invaluable.
Many of these aspects are second-nature for experienced SEOs but provide helpful coaching for those not focusing on it full time. Even though I do SEO extensively, I still find having the tools/prompts right in front of me on every post to very beneficial.
In addition, Yoast's plugin includes several important additional SEO-friendly features (like breadcrumbs,etc) that otherwise require additional plugins. WordPress ALWAYS runs better the fewer plugins you have installed.
Paul
-
Thank you very much for the great help, still interested to know the opinion of other WP users in terms of which SEo plugin they would recommend, thanks a lot
Antonio
-
Having used both, got to say SEO Yoast ability to directly edit robots & htaccess files, set breadcrumbs, RSS optimization and page analysis too. All that and a cleaner user interface that helps you to understand your actions wins it 'for me'
-
I actually prefer the "All in One SEO Pack" - http://wordpress.org/extend/plugins/all-in-one-seo-pack/, although Yoast does have a really good WordPress SEO guide: http://yoast.com/articles/wordpress-seo/.
-
Hi Antonio
Re the plugin l recommend using is SEO Yoast - http://yoast.com/wordpress/seo/which normally integrates nicely into most themes.
Personally I don't use meta keywords as I feel they have no benefit (well only to your competition)
-
Hi Antonio,
These are great questions because I am working on 3 WP sites right now too. I have heard that WordPress SEO by Yoast is a very good plugin for SEO, but am interested to know what others think in the comments here.
Personally, I don't think that there is anything wrong with having matching keywords in the URL and the page title. Yes, Google pays a lot of attention to page titles. As long as neither are stuffed, overly repetitive or you don't go crazy repeating those same keywords all over the page, I think having the URL and Page Title in synch is a very effective tactic.
Yes, the input fields on the plug-in you are using are meta tags. Consequently, populating the keywords field is something I wouldn't recommend. Google pays no attention to those keywords and they won't be visible on the page anywhere (i.e. they will not be populating any
,
type tags). The big difference between meta tags and <h>tags is that meta tags aren't visible on the page, <h>tags are. Technically, yes, your user can see the title tag in their browser tab, but technically I don't consider that to be "on the page" per se.
Curious to know what other have to say and whether or not they recommend Yoast.</h></h>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for SEO 2021
What are the best way to do on page and off page seo in 2021?
Intermediate & Advanced SEO | | SaraClay0 -
SEO on dynamic website
Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S
Intermediate & Advanced SEO | | bedynamic0 -
INTERNAL LINKS strategy on our website
Hi Moz-ers, Currently doing an audit of our website. I have two questions on links. How can I see the current state of my internal links? Also, how can I improve our internal links on the website? what is a good framework to follow what should I avoid Thanks, looking forward to learning more on Moz!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
Wordpress uploads folder issues
Hi, i have recently moved my wordpress blog to a new server.. Previously I had a url as website.com/blog My blog site is now running on the domain website.com Now most of my images are in the correct folder path wp-content/uploads Howerver, some of my images are pointing to a folder /blog/wp-content/uploads and so I am getting many missing image on the front end. How do i get the /blog/wp-content/uploads point to the new url wp-content/uploads Thanks guys.. Taiger
Intermediate & Advanced SEO | | Taiger0 -
Social Impacts on SEO? How to Do this?
I'm new in SEO and heard by one of my friend that social signals are important for SEO of a website. If people have shared a website's url on their twitter, then it will automatically get rank in google. Is that true and how google sees this social sharing? and how can I do this for my website?
Intermediate & Advanced SEO | | hammadrafique0 -
Link masking in WordPress
in Wordpress, I want to block Google from crawling my site using the primary navigation. I want to use anchor text links in the body and custom menus in the sidebar to make maximum benefit of the "first link counts" rule. In short, I want to obfuscate all of the links in my primary navigation without using the dreaded nofollow. I do not want to block other links to the pages - body text, custom menus, etc. . This would be site wide. I'd rather not use Ajax or any type of programming unless it's part of a plugin. Can anyone make a simple, Google-friendly suggestion?
Intermediate & Advanced SEO | | CsmBill0 -
Ugh...getting organized with my SEO
One thing I have learned about SEO is that it takes a patient, organized and task oriented person in order to be a good SEO'r. Luckily I have these skills which I think helps me with my own personal SEO, but at the same time I have other personality traits that work against me at the same time which can distract me from staying on track. I am a goal oriented person - I like to create weekly, monthly and yearly goals to help keep me focused. I am a patient person I am a task oriented person - I can repeat a task over and over again even if I hate it. I am very organized - I am a better house keeper than my wife (which drivers her crazy) but at the same time I have some other personality traits that work against me which counter act against my strong points. I can't leave a task undone and I have to complete it immediately I am a multi tasker - I can do 20 things at once. The struggle I have is even though I set goals, complete them and have the patience to do them at the same time I tend to work on things and won't move on until they are done. Even though their importance may not be as pressing an other areas. For instance I will work on getting rid of Google errors (404's), fixing code issues with the site people report instead of taking the time to work on the bigger things like fixing issues which effected me from Panda and Penguin. I get stuck on these smaller tasks since I know I can complete them faster, but they never seem to end. I would love to hear other models SEO'r use to help them organize their time management and spreading the tasks across the board and get everything done.
Intermediate & Advanced SEO | | cbielich0 -
What is the best route SEO wise for implementing a Wordpress blog that has a domain under go daddy and hosting under a third party like Kalio Commerce?
I am currently trying to implement a Blog on a Ecommerce site that has its domain set up under Go Daddy, but it is hosted under a platform called Kalio Commerce. I am trying to implement a Wordpress blog because I am most familiar with it and believe it offers more strength SEO wise but the Ecommmerce platform by Kalio does not offer the ability to install Wordpress or any CMS platform other than its own. I am stuck wondering if I could find a way to either implement a blog through a sub-folder (mydomain.com/blog) while using wordpress on hosting added to the go daddy server under their domain. If Kalio Commerce doesn't have any way of adding a blog to its own hosting is this hindering my clients ability to be fully optimized for fresh content? Now I am not too familiar with adding sub-domains with hosting under a different platform. I am more in tune with building a wordpress ecommerce site and implementing blogs under the wordpress structure. This is a leap for me and it is getting to be a little overwhelming so if any one has prior experience with this please let me know if I can find a way through this without putting my SEO consulting at risk. So far I have gotten to the conclusion that I can set up hosting for the companies site under Go Daddy even though they have their hosting under Kalio. If I am to set up hosting under Go Daddy would this cause the DNS routing to be compromised. If this is so must I set up hosting under a separate domain (myotherdomian.com) and have Kalio set up a Sub-Folder like so (mydomain.com/blog) and just have the DNS of the blog installed on (myotherdomain.com) point to the folder in Kalio hosting for mydomain.com? So now that I explained my situation, what is the best route SEO wise for implementing a Wordpress blog that has a domain under go daddy and hosting under a third party like Kalio Commerce?
Intermediate & Advanced SEO | | cscoville0