How to make a best SEO strategy
-
Hi I want to make a seo strategy for website.
what things I need
and how to make
is there any tool?
-
Thanks dear really great help ... I will back with some question again.
Thanks
-
I think Francisco covered these points very well.
You need to speak to management about the business objectives. Only then can you identify a suitable SEO strategy to help the company meet these objectives.
Are there specific money keywords they want you to focus on?
Does the site itself get large traffic but few conversions? Could CRO help to improve this?
I think you really need to ask management what it is they want you to focus on. Developing an SEO strategy is too broad of a request to expect from you.
They need to provide guidance so you can focus on specific areas. If you need any further help, we'll gladfully help you.
Best of luck,
Mark
-
Thanks both of you really appreciated.
But my employ want me to make SEO strategy for his website that is confusing me.
-
I agree with IrishMark, read that ebook. I recommend it all the time.
Also, make sure your online marketing strategy follows your businesses objective. Here's a real example. I sat down with the owner of a company (they are my client). I asked, "What are your business objectives? I have been marketing for your company for 6 months now and we can clearly see the positive impact."
He replied, "I want to be stable so that none of us have to go back to 2008-2010. It was a horrible time. Also, I want to retire within two years."
Mohammad, as you can tell I wasn't about to do a "let's rank higher" or "let's do more SEO" approach. This company has people who have mortgages and children. I take care of their online presence. **I made an online marketing strategy that fits their business objectives. **
I haven't done link building in over 6 months!!!!!!!!!!!!!!! AND this company keeps getting higher and higher rankings. I built a community. I did CRO. I focused on conversions in Adwords and Organic. I did all white hat (well almost all white hat) SEO.
You have to find out what the business objective of the company are.
-
Hi Mohammad,
I'm not sure what level your SEO knowledge is at but judging by your questions, I'd guess you're just starting out?
http://www.seomoz.org/beginners-guide-to-seo
Take a read through SEOmoz's guide above and you can begin to identify the key areas of your website which need to be addressed.
Typically, I would recommend starting with a full site audit for an already established website. Identify the on-page and off-page factors, prioritize them in terms of important and place a time scale next to them.
You don't need a tool to develop a strategy. You need to know the underlying factors affected your website.
Best of luck,
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does CNAME impact SEO?
I've recently brought on Pardot. For Campaign ROI tracking, I'm supposed to add a CNAME (I'm using .go) with /source to each source of possible first touches, like Google My Business or an industry directory. For example, to track referrals and $ROI from a directory, I'm supposed to use go.myURL.com/directoryname. Does using go. and /source have a negative impact on my SEO? Thanks for your help.
Moz Pro | | Beau_W0 -
Redirects, SEO and More
Website errors remittent of Chernobyl. First of all, I ask a lot of questions of the community and I don't do a lot of answering. For that, I am sorry! I own a small SEO company and the majority of my clients are upstarts just like myself. We try to do the best we can on a very limited budget.
Moz Pro | | underdogmike
With that said, the client website in question, http://bestdefensega.com has been a struggle to rank in the metro atlanta lawyer market.
Here's the story. My client is a new solo attorney that practices criminal law and personal injury law. We launched bestdensega.com to focus on criminal defense and my client has also paid AVVO for a website as well. We recently decided to make a monster website that would have 50+ pages and be representative of all that he practices.
I recently put a temporary redirect on bestdefensega.com and pointed it to the avvo website while I was rebuilding the website. I did this using a plugin.
This morning I decided that I wanted to remove the redirect, so I deactivated and deleted the plugin. The redirect is still in effect. I suspect that this may be a cacheing scenario.
How do I undo a redirect?
Also, I noticed that the AVVO site has all of a sudden shot up to the top of the search results and bestdefnesega.com has dropped past the 3rd page for our keywords. Have I lost all of bestdefensega.com's link juice? Also, bestdefensega.com has a spam score of 7. Why? There are no shady links and everything I do is on the up and up. Also Open Site Explorer says that bestdefensega.com doesn't have any inbound links.
Google WebMaster Tools says that the site has of 500 inbound links.. Frustrated, Thanks0 -
Anyone had an Extensive Look at Hubspot SEO Features and Tools ?
Mozz, Some co-workers are looking into some of the of tools that Hubspot offer as part of there marketing package, I understand it is part of a bigger picture for the hubspot software and moz is much more focused on technical seo etc, But i am just wondering if anyone had spent any extensive time using the hubspot software and has any feedback on the tools? Is there anything (Just the seo section) that moz cannot ? there are alot of really great moz tools i use that i haven't seen in the hubspot software, like the crawl test, the onpage grading doesn't look at as many aspects as moz, link information and opportunities looked limited compared to moz/majestic seo , no landing page tool like the one built into moz analytics campaigns and hubspot just generally seemed to provide less information ? Any advice or feedback would be grealy appreciated ? Thanks James
Moz Pro | | Antony_Towle0 -
How best is it to use the on-page reports in seomoz?
how best is it to use the on-page reports in seomoz? Any help and techniques people use would be greatly appreciated thanks
Moz Pro | | Bristolweb0 -
What Does the SEO Moz Crawler Take Into account?
I'm working on a page that has links from some decent pages pointing to it, but a lot of them are low-value blog comments. So I'm pretty sure that its Page Authority is higher than it should be, compared to where it's ranking. Does SEO moz take the type of link into account? i.e. if it's a footer link, blog comment, or forum signature link; this should carry less weight than a link in the content of the page itself, as it does with Google.
Moz Pro | | seanmccauley0 -
Looking to Hire an SEO Expert for Travel Site
Hello Everyone, I hope this is OK to post here. I run a travel website and we operate tours abroad. We are slowly expanding after nearly 10 years in the field. I started the company from scratch and currently do my own website design and SEO work. However, over the last couple of years I've lost the SEO connection due to being so darn busy. I started account here with SEO Moz in order to get the ball rolling again. We continually rank high for keywords, publish superb content by great writers, and overall are doing fine. I would just like to ensure this keeps happening and that we have an expert on board to help us in sustainable organic SEO practices. What I'd like to do is hire an SEO expert to help with our site. It might be part time (10 or so hours per week, perhaps?) Anyhow, I would like if this person used SeoMoz and really had their fingers on the pulse of the SEO world. I want all white-hat SEO, help with page optimization, internal link structure, and help getting quality external links. I know that over optimization is something that is now on the forefront of SEO work, so of course keeping this in mind helps. I would like to be kept up to date (perhaps weekly overviews of data and how we are doing) and am willing to make changes as quickly as needed on the site. I would like to see how we rank with competitors and what we need to do to stay on top - for the long term (no short sighted decisions). I want to learn as we progress, not because I want to do the SEO work myself, I just enjoy knowing what is going on. I will not micromanage. I am too busy for that : ) I am not sure what amount SEO experts are paid, but I have a slightly flexible budget. I really want someone will communicate when needed and is thorough in their responses. Attention to detail is a must. I would prefer an SEO expert located in the US but who also knows how to access / think about markets abroad (Canada/UK/Australia). I suppose we can discuss pay once I have a shortlisted group. I am looking to hire and work with someone starting pretty much immediately (even in May). For starters, I suppose our budget might be $500 to $1500 per month. For the first month or so, we might offer payment on a stipend basis just so we can ensure whoever is hired is the perfect fit. It would be great if this person had worked on travel sites before or has at least traveled abroad a few times. But, no worries either way. Thanks so much! Thomas at jbt@journeybeyondtravel.com
Moz Pro | | journeybeyondtravel0 -
All seo reports
I want to find out what all the report's correct definition and when I see improving or going down what does it mean for eg. Organic search report? Keywords? or non-paid keywords?
Moz Pro | | ITWEBTEAM0 -
Convince me to stay! How should I best use SEOMoz tools.
Hey folks. I'm here on a free trial and I'm really loving the Q&A forum. I've learned a lot in the last couple of days. I've been playing around with the SEOMoz tools and campaigns and I'm trying to decide if it will be worth it for me to pay the monthly fee to continue with these once my trial is up. I direct two main websites. One is an informational site and the other is a real estate site. I've started a campaign for each and so far we're still waiting for a crawl. (I'm assuming that will happen on Sunday). I've played around with some of the tools. They keyword difficulty tool is cool but I can't see me using it a whole lot. The rest is just a little overwhelming...I'm not sure where to start. So what should I be checking out next? Have at 'er and convince me to stay!
Moz Pro | | MarieHaynes3