High percentage of nofollow links

[poupette]

Hi,

I've just created my first campaign and noticed that on the competitive analysis our website is having a lot of nofollow links: more than 50% I did some research on the web to learn more about nofollow links, but I don't understand why this percentage is so big especially compared to the other websites in the analysis (less than 10%)?

Anyone any ideas?

Thanks!

[AaronSchinke]

Check out today's White Board Friday . In the last couple minute Rand goes over some of the benefits of no-follow links. Most natural links are probably no-follow. Facebook, Twitter, Wikipedia, Blogs etc... It's natural to have a high percentage of these links, while you can certainly focus on getting more followed links, DON'T STOP DOING WHAT YOU'RE DOING!

[IPINGlobal54]

Look at the sources that your no follows are coming from using open site explorer and that will tell you firstly where they are coming from. Although not knowing your business or site, I would hazard a guess they are either from blog comments, or syndicated content that is getting picked up from an rss feed.

Then undertake a link building campaign to gain more followed links - as you select sites to acquire links from, take a look at the site first and see if it generally follows or no follows. Obviously if they are follows, great, if not, not so great.

No follows are not all bad - if they are from a high traffic site and are getting clicks, they are serving their purpose. It is reasonably well acknowledged now that no follows are taken into account by the SE's now as social media has grown.

Of course followed links are preferable - but as the SE's change to limit page sculpting, they are now giving more weight to no follows than they used to.