Which domain to use? nichecity.es , nichecity.net or niche.cat ?
-
Hi,
I must warm you that I am lame as hell in this SEO buisness.
I just kinda made (not finished yet) my first wordpress site for a female art therapist friend of mine based in Barcelona, Spain who wants to have an internet presence and get some consulting clients.
I made a little research through adwords keyword tool and found out "arteterapia barcelona" (medium competence, 390 local searches) is a reasonable niche with medium competence (0,62) but the other keywords are just for people trying to know what art therapy is or try to become art therapist themselves (cursos -courses-, master, etc). Then there is "arte terapia barcelona" which gives roughly the same results (high competence -0,72-, 390 local searches).
She is not ready yet to offer courses and anyway I thought I would focus on organic positioning her with keywords "arteterapia barcelona" and maybe "arte terapia barcelona" but do a multilngual website as it is an added asset for customers.
My guess is people who look for an arttherapist in Barcelona use these keywords: either "arteterapia barcelona" or "arte terapia barcelona" (in english "arttherapy barcelona") as "arteterapeuta barcelona" (in english, "art therapist barecelona") gives NO RESULTS whatsoever ¿??¿?
So I (maybe a mistake to start with) got some free webspace from 000webhost.com and the free domain arteterapia.hostoi.com , installed wordpress and built a website from scratch with a variation of twenty eleven wordpress theme.
When I realized arteterapia.cat was still available I kinda panicked and bought it right away (maybe a mistake). But as I want to organically position arteterapia AND barcelona I bought arteterapiabarcelona.es and .net (com is not available).
The thing is, I don't know which one to use or them all. Frankly, I don't know where to start.
- Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
- Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
- Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
- Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Sorry again for the probably lame questions. And thanks. I do appreciate your help A LOT.
Miguel
-
Hola Miguel,
Your choice should be between .es or .net. The .net is considered one of the best Top Level Domains so that would be first choice if I were building the site in the US. The .es domain would be a very good choice for a country specific domain and pretty much act like a .com for the country of Spain. My thought would be still to use the .net if possible it is more universal and easier to transport into other languages which sounds like something you want to do.
Your questions..
Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
Don't try and compete with yourself for identical (ish) terms. Pick the one term that is "correct" or used / accepted the most and optimize for it. You'll find the near identical term still sends you results.Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
It would make much more sense to pick a single domain and do the hard work it takes to bring it to the top of the SERP's the it would be to try and do it for 2 or more domains in the same industry and the same time. In short focus on 1 domain, that is plenty of work.Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
I don't know the answer to this question.Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Adsense is free (adsense is adding other peoples ads to your site) Were you thinking of Adwords? This is will create ads for your site on other sites, and you can pay by cpc (cost per click) or by the amount of ads displayed. Google will further allow you to setup a daily budget so you can spend as little or as much as you like. Since this is a Google product there is tons of help available on Google help, or try Googleing "adwords tutorial 2012" for some videos.Well I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When using Moz Pro do I want Google-UK or -GB as default and why?
Hi. When using Moz Pro, I always select Google UK as default search with GB and US next. Is there a reason to choose one over the other? If so why? I am UK based and so are my clients. Thanks
Moz Pro | | YNWA0 -
How i can get the audit report (using tools etc.) immediately for any website?
I want to audit websites in few minutes/ hours (tools/ free tools, technics). Reports should be authentic and provide full site health report i.e.404 errors, duplicate page content/title, missing meta tags etc. Kindly suggest.
Moz Pro | | 1akal0 -
Following moz guideliness complety, will it certainly improve keyword rankings, domain authority
Hi! G’day to you. I am Naresh from Dotline Infotech. I’d like to take up couple of concerns to be clarified for my better understanding on Moz tool. Indeed, Moz is a nice SEO tool that helps in improving Search engine optimization comprehensive process. We are moz pro member since a year. Moz has equally bifurcated every SEO activity and rate it according to its own benchmark. I intend to ask a series of concerns; Q1. Moz has page grading system A to F. According to Moz guidelines, if the keywords on the page gets repeated minimum 4 times, Moz consider it as ‘A’ grading (one of Moz metric to evaluating the page). Whereas, Google indicates repetition of same keywords time and again is treated as keyword stuffing. According to me, if keywords are already within the content one or two time and furnishing relevant information, why keywords re-occurrence to be 4 time. Does the repetition of same keywords 4 times will lead to give more valuable information? Just a request to let me share why we should unnecessarily repeat keywords? Q2. As per Google guidelines, only 3 keywords can be placed in title tag and also advisable to use only one h1 tag instead of multiple. Among 3 keywords in title tag, only one main keyword can be used in H1 tag. Moz gives much weight age to that particular keyword placed in H1 tag but rest two keywords does not get any importance. I just like to know if we use three H1 tags within page, will it increase the page grading or not. Q3. Does Moz tool have its own index data or refer to Google’s ones? Q4. Following the Moz guidelines completely, will it be 100% sure all our keyword rankings, page authority, domain authority certainly be improved. Looking forward to hear you soon. Thanks
Moz Pro | | dotlineseo0 -
Confused on setting up my domain in a campaign
I have a website that is www.example.com. When I first setup my campaign in SEOMoz, I missed the instructions that stated I need to set up my domain as it appeared in the browser. Thus, I set it up as example.com. When I realized my mistake, I setup a second campaign as www.example.com and am running them side by side to see the differences. My question has to do with the best setup. I have a blog that is a subdomain as blog.example.com. It appears that the www.example.com campaign is not crawling the blog pages but example.com is. Are there any downsides in setting up this campaign as example.com? I have a number of other sites with the same issue so would like to get this resolved before I setup the additional sites. Thanks for any assistance or insights into ways I may be "shooting myself in the foot" with the wrong domain structure in my campaign settings.
Moz Pro | | rfwood0 -
Domain and Page authority dropped on home page
My two strongest links did not show up in the latest Open Site Explorer run. Business.com and BOTW.com...Linking domains went from 21 to 15. Domain dropped 3 pts and Page authority dropped 3 pts I believe. Is there a function in SEOmoz.org that lets you track your domain scores over time? Thanks, Boo
Moz Pro | | Boodreaux0 -
Using MOZ Keyword Rankings with Google Analytics in Excel to track paid keywords
Hi, I sorted my keywords in GA from highest incoming traffic to lowest, exported it and then imported these 280 or something keywords into SEO Moz. The problem is, it appears that SEO Moz Keyword Rankings tool pulls traffic data (in the traffic column) only for NON-PAID traffic ... So what I'm seeing is that keywords that brings A LOT of traffic to my site (because of AdWords) sometimes have 0 of traffic in SEO Moz, because I'm on page 3 of SERP and I literally got no non-paid traffic that week. The thing is: I want to improve my rankings for keywords that I'm already performing well, even if they are paid keywords, because they already bring me a lot of traffic to my website. The way this is working is not helping me out, because when I sort by the traffic column very important keywords end up in the last place for me. Questions: Whey does SEO Moz pull traffic data from non-paid keywords only ? Shouldn't be at least an option for this or I'm missing something here ? While they don't change it, any Excel Gurus could help me how to export SEO Moz ranking data, import it on Excel and MERGE a new "paid traffic" column that I export from Google Analytics ? How to assing each keyword line the paid traffic value I'm getting from GA ? Thanks ! Felipe
Moz Pro | | pqdbr0 -
Sub domain vs Root domain (Campaign Settings)
I set my first website as a sub domain...I think it should have been set as a "root" domain...does this matter and can I cahnge it? Thanks! James
Moz Pro | | James10 -
Why isn't my Domain Authority much higher than my competitors'?
Looking at the Competitive Link Analysis report shows my domain outperforming my competitors on Domain MozRank, Domain MozTrust, total links, linking root domains, followed linking root domains, and linking c-blocks. But Domain Authority scores are very similar across all four sites with one competitor actually scoring higher than my domain. How should I unpick this result? I'm assuming that there must a problem with my link profile. Is that a valid assumption? Thanks, Tom fc7Ez.png
Moz Pro | | trbaldwin0