Update content
-
y'all,
what is the recommended amount of time in which content on a website should be refreshed?
TY
-
When you have something of value to say. If you are not that creative, as I am not, then have guest bloggers add valued content. I think what is more important than frequency is quality. This also depends on expectations from visitors, which depends on what type of site you are running.
Having too many may be too much for visitors to feel as though they are keeping up with the site.
Small sites 2-3 per month
Large sites (non news) 2-3 per day. (unless your site is broken into categories, then 1-2 per day per category)
-
I believe that having something new on the homepage when returning visitors arrive will make them come back more often.
To accomplish that we have a script that rotates content through a few of the blocks on our homepage. The script runs every hour so if a person returns later in the day they will see different items. We have enough content in this rotation that the typical visitor could make many visits before seeing the same item a second time.
Also, on most pages of our site we have links to our ten most recent blog posts that match the category of the page. These update every hour as we make up to ten blog posts per day. We also have lists of "related articles" that rotate hourly.
All of this keeps almost every page of our site constantly changing. I don't know what google thinks of it but adding these rotating content features has increased the visitor engagement level of our site.
-
great suggestion, thank you!
-
I don't think there is any black and white answer here. The correct answer is : You should refresh content as often as you can while still maintaining a high level of quality. You shouldn't be updating content for the sake of updating content.
If you are in a specific niche you might not be able to produce content as frequently as you like without some creative thinking. You should strive to produce and update content as often as possible while maintaining a high level of quality. On my main blog, I try to get something new up once every other day, and I update the most popular articles with relevant information as it becomes prudent to do so, for example I update our "Top 10 Workplace Accidents" article once every 30 days because that is when OSHA releases new statistics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Algo Update
Hi I'm trying to look into how the update in Oct - Nov affected our site. It's positive with us ranking for more keywords, but I wondered if anyone knew what had changed. For example, one of our pages ranked for 291 keywords in October, now it ranks for 406 keywords. We've done nothing to this page in that time. I just want to try and understand what's happening with the algorithm a little more (although I'm sure everyone does :). Does anyone have any insights? Thanks!
Algorithm Updates | | BeckyKey0 -
What is the new / current google algorithm update targeting and how to adapt / fix SEO approach accordingly ?
Over the past c. 3 weeks our average Google SERP rankings for a site have been as follows : week 1 : average 3rd in SERP week 2 : average 1st in SERP week 3 : average 7th in SERP Reading on sites including Moz, SEO Roundtable and looking at Moz's mozcast tool it seems there is allot of change going on with Google's algorithm at the moment. Is there a general consensus as to what the new algorithm update is targeting so that we can adapt our site / marketing accordingly ? Or is it too early to adapt ? When Google rolls out an update like this is it common to see fluctuations as they try out things or if we are currently down in the rankings should we take action now. I know there a tools that look at your google analytics data an overlay a list of major google updates such a penguin and panda, but from what ive read this is a generic algorithm change rather than a defined named update.
Algorithm Updates | | jpeg800 -
A Google Update Happened?
I'm curious to know what us MOZ folks have to say about an update on Google. Article here: http://searchengineland.com/big-google-search-update-happening-chatter-thinks-258142 Any ideas?
Algorithm Updates | | Chenzo0 -
Do panda/penguin algorithm updates hit websites or just webpages ?
If I have a website that been affected by the panda/penguin update, do bad links affect the entire site or just the page the bad link(s) are linked to? If it is the latter and penguin/panda actually affect webpages, not websites (as is the common reference/conception), then wouldn't simply creating a new URL, targeting this new URL, shifting meta-tags and restarting link-building efforts again (this time using the right quality strategies) be a really common-sense approach instead of the tediousness of the disavow approach that so many go down?
Algorithm Updates | | Gavo0 -
How can I use Intuit without getting duplicate content issues
All of my Intuit site show duplicate content on the index pages. How can I avoid this
Algorithm Updates | | onestrohm0 -
How to build good content and choose right keywords.?
I have started building content for our website using the Wordpress tool. Now I wanted to know that I use GA and the Adwords keyword tool. I go in for exact matching keywords and have selected a few of them. How do I know if these keywords are actually the ones going to give me good traffic? How can I select good keywords and write content along them. I don't wish to over stuff articles with the keywords. How can I refrain from doing so. Any optimum limit through which I know how much of the keyword needs to occur how many times within an article? Please give some good insights as to how this is accomplished? Thanks
Algorithm Updates | | shanky11 -
To use the same content just changing the keywords could be seen as duplicate content?
I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion
Algorithm Updates | | sellonline1230 -
How did NexTag.com Survive the Algorithm Update?
After going through numerous post-algo update articles I find one price comparison site to have gone though unscratched - NexTag.com Question: What contributed to their success? Was it sheer domain authority, content quality, unique toolset... or something else?
Algorithm Updates | | Dan-Petrovic0