Why is site dropping in rank after we update it?
-
One of our sites - supereyes.com - appears to drop in rank after we update it. The client notified us of this today and I've verified that it did indeed drop in Google -- four spots since last week.
He says this happens every time we make changes to the site, but then a week later it will go back up and is usually higher than where it was before. I have not verified this, but I'm very worried it may not rise again
In the past week, we've posted a new blog entry to their site and we've changed some of the content -- specifically, added their locations to the header, added a contact page and put two testimonials in their sidebar.
We've also had someone submitting their site to directories and local business sites like Angie's List and so forth. There are about 16 new backlinks established in the past 2-3 weeks.
Also, I should note, traffic is higher than it's ever been, but the client doesn't look at traffic. They only look at their Google results.
Can anyone offer any insight into what's going on here and if I need to be worried the site won't rise again in the rankings?
-
As far as the traffic, it's going to the home page and then the majority of the top 10 are blog posts on various subjects.
We already do use Yoast.
For the footer, is there a correct number of terms to use there or is the answer to that, don't do it at all? And if so, is there any evidence that it shouldn't be done at all?
I see a lot of people using this tactic.
-
that doesn't sound like significant enough changes to cause a 4 position drop, could just be fluctuations.
careful with the directory site link building! don't link to the homepage if possible.
why is the traffic higher, are the visitors going to any specific landing pages that are well optimized?
I would look into noindex,following the tag and category pages, install the yoast SEO plugin for wordpress and it will automatically do a lot of that for you.
a little bit of stuffing in the footer, i would remove that:
Milwaukee LASIK | Milwaukee Eyeglasses | Milwaukee Contact Lenses | Milwaukee Optician | Milwaukee Optometrist | Milwaukee Vision Center | Milwaukee Eye Doctor | Milwaukee Ophthalmology | Milwaukee Intraocular Lens | Milwaukee Cataract | Milwaukee Glaucoma | LASIK in Milwaukee | Eyeglasses in Milwaukee | Contact Lenses in Milwaukee | Opticians in Milwaukee | Optometrists in Milwaukee | Vision Center in Milwaukee | Eye Doctor in Milwaukee | Ophthalmology in Milwaukee | Intraocular Lens in Milwaukee | Cataracts in Milwaukee | Glaucoma in Milwaukee
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Birthday Update - noticeable industries?
Anybody see anything specific around which sites are seeing upswing from birthday update? We saw a lot of rankings drop, most drastic in terms that are more loosely associated with our offerings but also seeing more sites with higher DA taking a spot or two above and some more images in top spots for ecommerce terms that you might not usually think to click images to view. For a lot of these terms we're sure our conversion is better, and we offer to more of the search query intent, than some of the competitor sites that have taken top spots - even Amazon and staples who I'm guessing will move back down after google sees people leaving their site to find what they are looking for (hopefully).
Algorithm Updates | | david-johns-sheetlabels1 -
New Google Update - weird ranking
Hi I wanted to get your thoughts on this keyword ranking. This page - https://www.key.co.uk/en/key/albatross-heavy-duty-office-chairs-24-stone is now ranking for heavy duty office chair 30 stone We don't mention 30 in the content anywhere, apart from the USPs at the top of the page - could this be it?! I don't know how to change this, or I guess Google is still figuring things out and maybe this will drop off? Love to get some thoughts on this! Becky
Algorithm Updates | | BeckyKey0 -
Penguin 3.0 Site Dropped after Update
Hi We was hit by the Penguin update a long time ago and we lost a lot of traffic/positions because of this. For a long time we worked really hard to identify all off our links that may have caused us to recieve this penalty. After Months of work we submitted the disavow file and reconsideration request and in June 2014 we recieved confirmation from google in webmaster tools that the manual spam action had been revoked. over time we then started to recieve more traffic and better positions in the serps, however since penguin 3.0 we have dropped again for a range of keywords. many going from page 1 to 2 or page 2 to 3/4 Any ideas what we should do here , any help will be really appriciated as I'm totally confused We havent done any link building at all since the penalty / recovery
Algorithm Updates | | AMG1000 -
Home Page not ranking?
Hey guys, I'm working on a relatively new client and have noticed that all the initial rankings that we have point towards a sub page rather than the home page. Only a branded search appears to bring up the home page which seems really strange. Any ideas? Home page; www.geraldmiller.com Sub page (ranking); www.geraldmiller.com/dwi-dui-defense
Algorithm Updates | | Webrevolve0 -
Can Ecommerce help with Keyword Rankings?
I am curious to know if an ecommerce website plays a role in higher rankings. we have been struggling for some time on a term and all of our competitors have an online shopping cart. we have a custom magento website with a request a quote form as our products are very costly. (range from $500 - $250,000). Is there something we can add to the code to help boost our rankings?
Algorithm Updates | | hfranz0 -
Is it better to build a large site that covers many verticals or many sites dedicated to each vertical
Just wondering from an seo perspective is it better to build a large site that covers many verticals or build out many sites one for each vertical?
Algorithm Updates | | tlhseo0 -
Does anyone know if Google ranks a responsive site, or a specific mobile site higher than each other?
I have heard that Google favors specific .m sites overs responsive designs in it's rankings. Does anyone know if this is true? And, if there is any supporting information. I have been in contact with our account team at Google but haven't had a response on this as yet. I appreciate any help on this. Cheers!
Algorithm Updates | | Fasthosts0 -
Why is this site ranking 1st?
I'm a relative SEO newbie, so please go easy on me. I've been an SEOMOZ pro user for a few months and have used it to dramatically improve my organic rankings. However, for the life of me, I cannot determine why the site that currently ranks number one, does so. For the factors I can determine, they shouldn't be ranking where they are, but reality is different. Could someone please offer me some ideas? My target keyword is "photography classes edmonton" My site is www.bsop.ca and I'm targetting the Google Canada engine. Any and all assistance is appreciated.
Algorithm Updates | | pburwell0