Update content
-
y'all,
what is the recommended amount of time in which content on a website should be refreshed?
TY
-
When you have something of value to say. If you are not that creative, as I am not, then have guest bloggers add valued content. I think what is more important than frequency is quality. This also depends on expectations from visitors, which depends on what type of site you are running.
Having too many may be too much for visitors to feel as though they are keeping up with the site.
Small sites 2-3 per month
Large sites (non news) 2-3 per day. (unless your site is broken into categories, then 1-2 per day per category)
-
I believe that having something new on the homepage when returning visitors arrive will make them come back more often.
To accomplish that we have a script that rotates content through a few of the blocks on our homepage. The script runs every hour so if a person returns later in the day they will see different items. We have enough content in this rotation that the typical visitor could make many visits before seeing the same item a second time.
Also, on most pages of our site we have links to our ten most recent blog posts that match the category of the page. These update every hour as we make up to ten blog posts per day. We also have lists of "related articles" that rotate hourly.
All of this keeps almost every page of our site constantly changing. I don't know what google thinks of it but adding these rotating content features has increased the visitor engagement level of our site.
-
great suggestion, thank you!
-
I don't think there is any black and white answer here. The correct answer is : You should refresh content as often as you can while still maintaining a high level of quality. You shouldn't be updating content for the sake of updating content.
If you are in a specific niche you might not be able to produce content as frequently as you like without some creative thinking. You should strive to produce and update content as often as possible while maintaining a high level of quality. On my main blog, I try to get something new up once every other day, and I update the most popular articles with relevant information as it becomes prudent to do so, for example I update our "Top 10 Workplace Accidents" article once every 30 days because that is when OSHA releases new statistics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to unrank your content by following expert advice [rant]
Hi, As you can probably see from the title, a massive rant is coming up. I must admit I no longer understand SEO and I just wanted to see if you have any ideas what might be wrong. So, I read this blog post on MOZ https://moz.com/blog/influence-googles-ranking-factor - where the chap is improving ranking of content that is already ranking reasonably well. I've got two bits of news for you. The good news is - yes, you can change your articles' ranking in an afternoon. Bad news - your articles drop out of Top 100. I'll give you a bit more details hoping you can spot what's wrong. Disclaimer - I'm not calling out BS, I'm sure the blogger is a genuine person and he's probably has had success implementing this. The site is in a narrow but popular ecommerce niche where the Top 20 results are taken by various retailers who have simply copy/pasted product descriptions from the manufacturer's websites. The link profile strength is varied and I'm not making this up. The Top 20 sites range from DA:4 to DA:56. When I saw this I said to myself, it should be fairly easy to rank because surely the backlinks ranking factor weight is not as heavy in this niche as it is in other niches. My site is DA:18 which is much better than DA:4. So, even if I make my pages tiny tiny bit better than this DA:4 site, I should outrank it, right? Well, I managed to outrank it with really crap content. So, I got to rank two high-traffic keywords in #8 or #9 with very little effort. And I wish I stayed there because what followed just completely ruined my rankings. I won't repeat what was written in the blog. If you're interested, go and read it, but I used it as a blueprint and bingo, indeed Google changed my ranking in just a couple of hours. Wait, I lost more than 90 positions!!!! I'm now outside Top100. Now even irrelevant sites in Chinese and Russian are in front of me. They don't even sell the products. No, they're even in different niches altogether but they still outrank me. I now know exactly what Alice in Wonderland felt like. I want out please!!!!
Algorithm Updates | | GiantsCauseway0 -
How often should I update the content on my pages?
I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help? All my Meta tags and page descriptions were updated over a year ago - do I need to update these too? We were ranking in the top spots for a good few years, but we're slowly falling 😞 Please give me any advice to keep us from falling even further. I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors. Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks 🙂
Algorithm Updates | | Lauren16890 -
Dublicate Content: Almost samt site on different domains
Hi, I own a couple of casting websites, which I'm at the moment launching "local" copies of all over the world. When I launch my website in a new country, the content is basically allways the same, except the language sometimes changes country for country. The domains will vary, so the sitename would be site.es for Spain, site.sg for Singapore, site.dk for Denmark and so. The websites will also feature diffent jobs (castings) and diffent profiles on the search.pages and so, BUT the more static pages are the same content (About us, The concept, Faq, Create user and so). So my Questions are: Is this something that is bad for Google SEO? The sites are atm NOT linking to each other with language-flags or anything - Should I do this? Basically to tell google that
Algorithm Updates | | KasperGJ
the business behind all these sites are somewhat big. Is there a way to inform Google on, that these sites should NOT be treated as dublicate content (Canonical tag wont do, since I want the "same" content to be listet on the locally Google sites). Hope there is some experts here which can help. /Kasper0 -
Was there a recent secret Panda update? Help.
Our site http://www.entrepreneurhandbook.co.uk has had a fairly significant drop in organic traffic this past week. Going from 3.8k to 3.k Can't see any reported updates on the major SEO websites, we'd had steady growth all year then appear to have back-peddled. One post in particular, our UK venture capital list was page1 for a number of VC related keywords such including 'venture capital' (google.co.uk) but it's completely dropped out of the index for that one and others. Does anybody have any ideas? We haven't done any link building at all, we've focussed entirely on on-site SEO and high quality in depth articles/posts/lists and historically we've always seen small increases at every algo update. 2CG25iv
Algorithm Updates | | entrepreneurhandbook0 -
Am I doing enough to rid duplicate content?
I'm in the middle of a massive cleanup effort of old duplicate content on my site, but trying to make sure I'm doing enough. My main concern now is a large group of landing pages. For example: http://www.boxerproperty.com/lease-office-space/office-space/dallas http://www.boxerproperty.com/lease-office-space/executive-suites/dallas http://www.boxerproperty.com/lease-office-space/medical-space/dallas And these are just the tip of the iceberg. For now, I've put canonical tags on each sub-page to direct to the main market page (the second two both point to the first, http://www.boxerproperty.com/lease-office-space/office-space/dallas for example). However this situation is in many other cities as well, and each has a main page like the first one above. For instance: http://www.boxerproperty.com/lease-office-space/office-space/atlanta http://www.boxerproperty.com/lease-office-space/office-space/chicago http://www.boxerproperty.com/lease-office-space/office-space/houston Obviously the previous SEO was pretty heavy-handed with all of these, but my question for now is should I even bother with canonical tags for all of the sub-pages to the main pages (medical-space or executive-suites to office-space), or is the presence of all these pages problematic in itself? In other words, should http://www.boxerproperty.com/lease-office-space/office-space/chicago and http://www.boxerproperty.com/lease-office-space/office-space/houston and all the others have canonical tags pointing to just one page, or should a lot of these simply be deleted? I'm continually finding more and more sub-pages that have used the same template, so I'm just not sure the best way to handle all of them. Looking back historically in Analytics, it appears many of these did drive significant organic traffic in the past, so I'm going to have a tough time justifying deleting a lot of them. Any advice?
Algorithm Updates | | BoxerPropertyHouston0 -
Has Bing rolled out an algorithm update?
Hi everyone, Does anyone know if Bing has rolled out an algorithm update recently? I have noticed a decent change in Bing/Yahoo results recently. Searching online only produces results for Google's updates. Thanks in advance for your help.
Algorithm Updates | | DirectiveSEO0 -
To use the same content just changing the keywords could be seen as duplicate content?
I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion
Algorithm Updates | | sellonline1230 -
Bing Update?
With all of the talk about Panda V2 I am just curious as to whether Bing has also updated their algorithm in the past month. I have seen some reports about the number of indexed pages dropping in half on June 10th as reported in bing's webmaster tools, as well as experiencing that drop on our websites, and a significant decrease in rankings do to them dropping some high performing pages out of their index. So Just wondering if anyone else had seen this or had any info on an algorithm update rolled out from bing. Cheers, Josh
Algorithm Updates | | prima-2535090