I am cleaning up a clients link profile and am coming across a lot of directories (no surprise) My question is if an obvious fre for all generic directory doesn't look to have been hit by any updates is it a wise move recommending tit for removal?
-
I am cleaning up a clients link profile and am coming across a lot of directories (no surprise)
My question is, if an obvious free for all generic directory doesn't look to have been hit by any updates is it a wise move recommending it for removal on the basis that it is a free for all directory and could be hit in teh future?
-
I agree with Mark Scully on this one, but would like to add some thoughts:
If you are looking to clean out your backlink profile you should go about it in a very methodical fashion. I would recommend exporting the links to an Excel file and then, in a new sheet, start skimming and categorizing them -needs more research; relevant; potentially harmful; show stopper. It will be time consuming but once you have a basic categorization set you can start reaching out.
There is a real possibility that many of the directory links are from neglected and orphaned directories and that the contact e-mail may not be in operation anymore. When you find this to be the case, note it on your categorized Excel sheet. Note the date you sent the link removal request and note the response; if there is no response, note that as well. Be realistic concerning the expected reply time (this is a big deal to you; it is probably not a big deal to those hosting the directories) and send out second and third requests.
If it was me, I would concentrate on the two most harmful categories and give them a real thorough going through. After a few weeks (I know, it's a long-ish project) you should have a nice detailed actions-taken report and should feel comfortable utilizing the disavow links tool if needed.
Note: This tool, from what I understand, is not a click-and-fix and you will need to have a file of the links you would like disavowed to upload to Google for review. Barry Schwartz, over at seroundtable.com, has a nice post concerning this and he supplies an example of what a disavow report might look like:
Watch the video by Matt Cutts explaining the tool and use it with caution and only as a last resort; don't spam them with reports.
One final note: Some of these links may not be harming you as of now. Use your best judgement and ask yourself this question: "if I knew another penguin update was coming tomorrow, would having this link cause me to worry?" It isn't always a straightforward answer, but if you find yourself stretching and searching for a rational to view the link as relevant or user-centric, then it probably isn't.
I am sure there is plenty more to say on the topic, and I hope some others chime in with their thoughts. It's time to earn that paycheck.
Keep us posted, and happy digging.
-
Good point Mark that seems a much safer approach.
-
Hi Mark,
Just to clarify, the complete number of backlinks to their site is 13500? I would be quite cautious about deleting 90% of them. I'm sure some of them stand out as more toxic than others. It would be worth focusing on them first.
I know a lot of people have mixed opinions about link cleanup (whether it should be done or not) but if you managed to delete even half of the poor quality links to the site, it should be a clear enough message to Google that you're taking the warning seriously.
If a re-inclusion request fails, you could go deeper then.
-
Hi Mark
Thats kind of what I am thinking. I am going through 13500 links at the moment and it is killing me. Seeing directory after directory is very painful.
Upto now im looking at killing around 90% of the links for this particluar client as they are made up from these types of directories.
Althoughs ome of them still show very high DA and PA aswell as high TBPR in my heart I can't see how they could possibly add value to a users experience as I can't see why anybody would use them to find anything. Everybody knows that these types of directories exist for the sole purpose of obtaining links so surely it would make sense to kill the link even if it is helping at the minute?
-
Hi Mark,
I've had to do a lot of backlink analysis and removal before so this is my view.
If the directory lists links in an unnatural looking manner (i.e. just a long list with little text about the link), I would remove it. Some directories have managed to avoid any algorithm updates for now but I'm sure they will eventually get hit.
The volume of link removal you do will really depend on how large your back link profile is. I had to work through about 20,000 links which needed to be removed as they were from low quality article sites and directories. We received the unnatural link warning in GWMT and filed a re-inclusion request. This got turned down and so we had to dig even deeper into the links pointing to our site.
Just be consious of how many 'good' links you do have. If you go straight into removing a lot of directory links and leave yourself with very few 'good' links to your site, it could be an issue for you. It's really your call.
Personally, I'd remove them if the directory looks poor, has no social media presence and looks spammy.
-
Personally, if a site has been hit with a warning, then I would go through and remove everything that isn't a decent link back and I would be targeting directories as well - but this wouldn't be a complete removal - I would need to look at each first. Saying that, if I see www.greatbigdirectory4u.com, then this sort get immediate removal.
I'm not saying that every directory is a waste, because some can offer value - have a look at www.seomoz.org/directories as an example of decent ones.
Andy
-
Site has been hit witha link warning.
Removing manually first off anyway. Disavow last resort from our end.
Nothing in the pipline but have noticed a lot of directories have been hit recently so I am guessing it will happen at some stage.
I am also expecting a few different views on this but would be nice to hear them. Whats your stance Andy would you kill or leave?
-
You are likely to get different feelings on this Mark.
However, are you thinking about using the disavow tool? If so, only do so if the client has been hit with a link warning. If not, and you just want to get rid of directories, then I would try and remove listings through direct contact.
As for FFA directories getting a hit in the future, I haven't seen Google state this could happen (unless I have missed something).
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site went down and traffic hasn't recovered
Very curious situation. We have a network of sites. Sunday night one (only one) of our sites goes down, and since then we've seen a loss in traffic across all our sites!! Not only have we seen a loss of traffic, we also saw a loss of indexed pages. A complete drop off from 1.8 million to 1.3 million pages indexed. Does anyone know why one site outtage would affect the rest of them? And the indexed pages? Very confused. Thanks,
Technical SEO | | TMI.com0 -
Can't get Google to Index .pdf in wp-content folder
We created an indepth case study/survey for a legal client and can't get Google to crawl the PDF which is hosted on Wordpress in the wp-content folder. It is linked to heavily from nearly all pages of the site by a global sidebar. Am I missing something obvious as to why Google won't crawl this PDF? We can't get much value from it unless it gets indexed. Any help is greatly appreciated. Thanks! Here is the PDF itself:
Technical SEO | | inboundauthority
http://www.billbonebikelaw.com/wp-content/uploads/2013/11/Whitepaper-Drivers-vs-cyclists-Floridas-Struggle-to-share-the-road.pdf Here is the page it is linked from:
http://www.billbonebikelaw.com/resources/drivers-vs-cyclists-study/0 -
Moving Blog Question
Site A is my primary site. I created a blog on site B and wrote good content and gave links back to site A. I think this is causing a penalty to occur. I no longer want to update site B and want to move the entire blog and it's content to sitea.com/blog. Is this a good idea or should I just start a fresh/new sitea/blog and just remove the links from site B to site A?
Technical SEO | | CLTMichael0 -
Hit hard by EMD update, used to be #1 now not in top 50, what can I do?
We have what I think is a pretty good site, unique articles a few widgets, lots of reviews, decent enough bounce rates and user times (60% and 2:15) based on drupal. Previous updates haven't touched us and an almost identical duplicate (same site compltely different content) of the site targetting a different but related EMD is unaffected which provides a control. I have seen some discussion on it having to do with link profiles. We did pay some backlinkers to link to us, much more on the site that has dropped, and quite a few for a partial match keyword. I'm supposing this is a lot of the issue. If we try and delete these backlinks will it make the situation better or worse? I have also notice some duplicate content warnings in seomoz that weren't there previously. Any ideas?
Technical SEO | | btrr690 -
We're no longer turning up in Google SERP for our brand search when we used to be #1 after our site update. Any ideas why?
We recently updated our website and during the push, someone mistakenly 301 redirected "www.brandx.com" to "brandx.com" instead of the otherway. Since then, our website no longer turns up for the search "brandx" on Google. We have reversed the mistake a few days ago, but we're still not turning up, and we used to rank #1 in Google SERP. Could it just be due to timing between the crawls and that our www. site didn't make it in Google's index due to this mistake? We have submitted our new sitemap to google a couple of days ago as well, as a side we're still showing up #1 in Bing's results however. And it should still show up based on SEOMoz's SERP report. Any help would help as I'm growing increasingly concerned.
Technical SEO | | JoeLin0 -
Diagnostic says too many links on a page and most of the pages are from blog entries. Are tags considered links? How do I decrease links?
I just ran my first diagnostic on my site and the results came back were negative in the area of too many links one a page. There were also quite a few 404 errors. What is the best way to fix these problems? Most of the pages with too many links are from blog posts, are the tags counted as well and is this the reason for too many links?
Technical SEO | | Newport10300 -
Can I reduce link count by no following links?
Hi, A large number of my pages contain over 100 links. This is due to a large drop down navigation which is on every page. To reduce my link count could I just no follow these navigation links or would I have to remove the navigation completely?
Technical SEO | | moesian0 -
Will changing our colocation affect our site's link juice?
If we change our site's server location to a new IP, will this affect anything involving SEO? The site name and links will not be changing.
Technical SEO | | 9Studios0