Which is better, have our location in the title or have a title that is 66 characters?
-
I was told by an SEO company that I need to put our name and location in every page title, however, an seomoz.org campaign gave me warnings for having a page title that is too long. Which is better, have our location in the title or have a title that is 66 characters? We have both a physical and online store, so it would still be nice to direct foot traffic to our physical store.
-
It's best practice to have your business name in the page title, after the primary keyword (and secondary if using one) . Including the location of your business at the end will also help that particular page rank higher for when a user performs a search with the location in their query.
Google will only display 70 characters of the page title in the search results but the robots will still read on past 70 characters.
As long as the page title does not contain repeated keywords or keyword stuffed then you shouldn't worry about going over the recommended 70 if it's your business name and location at the end of the title tag. It's only my opinion but I wouldn't recommend going over 85.
-
If your location is part of your targeted keyword,, I would go with the longer keyword that exceed 66 characters. Basically when someone finds your page on a SERp it will display the first 66(ish) characters followed by**...**
Its best to have your title structured:
keyword | Brand Name
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | | JesusD0 -
Duplicate content from pagination and categories found in multiple locations
Hey Moz community, Really need help resolving duplicate content issues for an eCommerce utilizing Magento. We have duplicate content issues with category pagination and categories found in multiple locations. here's an example: "www.website.com/style/sequin-dresses" is also found at "www.website.com/features/sequin-dresses" *to resolve this issue do we just need to place a canonical tag on "www.website.com/features/sequin-dresses" pointing to "www.website.com/style/sequin-dresses"? In addition, the category "Sequin Dresses" also has pagination. to resolve duplicate content issues with pagination do we need to implement a rel=next/prev tag? (we do not have a view-all due to the amount of products featured) If anyone has experience with this or any insights on how to resolve these issues please let me know. Thanks!
On-Page Optimization | | LeapOfBelief0 -
Duplicate Page Title issues
Hello, I have a duplicate page title problem: Crawl Diagnostics Reported that my website got **sample URLs with this Duplicate Page Title **between:
On-Page Optimization | | JohnHuynh
http://www.vietnamvisacorp.com/faqs.html and these URLs below:http://www.vietnamvisacorp.com/faqs/page-2
http://www.vietnamvisacorp.com/faqs/page-3
http://www.vietnamvisacorp.com/faqs/page-4
http://www.vietnamvisacorp.com/faqs/page-5 I don't know why, because I have already implemented rel=”next” and rel=”prev” to canonical pages. Please give me an advice!0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Domain registered location - SEO
Hi, I just read if you are targeting a location specific term, it can help SEO if the registered address of the domain is in the same location as the location term your going after. erm, Really?
On-Page Optimization | | activitysuper0 -
Duplicate Page Titles and Keywords
Still new to this SEO world, so please bear with me. I have an eCommerce site so one of the issues is duplicate content and page titles. So what I was thinking was this...for each product that I sell I have 4 or 5 keywords that I have targeted. For example for personalized iPhone cases I have decided on: iphone 4 case personalized, monogrammed iphone 4 case, personalized and monogrammed iphone case, preppy phone case, personalized iPhone case, monogrammed iPhone case For each of my products I was going to a product description (ie: trendy color block diagonal stripes) and a targeted keyword. But I was going to rotate the keywords through so as to try to avoid the duplicate page title issue. Will that help? Thanks much, Shara
On-Page Optimization | | Confections0 -
Title and Heading Tags
Firstly I would like to comment on how helpful this site is. I haven't posted much before but have been reading tonnes of answers for many months now and have been finding it really useful. I used the SEOmoz scanner and the main problem highlighted was duplicate content so I started to add 'customer product reviews' I had received and unique 'further information' to each page (hopefully this was the right thing to do to solve duplicate content! : ) ) Then I looked at heading and title tags. Currently I set title tags for each product page to be "Brand Name- Product Name" but after doing some research we are thinking of putting Keyword Description of Product | Product Name | Brand Name (around 60 characters long). So is this the advised thing to do and create unique titles that are relevant to each specific product page for over 200 pages we have? In addition, any advice on setting optimum tags would be great. We keep reading varying tips online. I gather ideally h1 needs to be a shorter keyword rich version of the title tag? Many Thanks
On-Page Optimization | | jannkuzel0 -
Pop up livechat - annoying or better conversions?
Do you guys find that visitors find pop up livechat software annoying, or do you find that it leads to significantly more conversions? What I mean by pop up is software that appears without the user clicking the 'chat now' button.
On-Page Optimization | | ilyaelbert0
