Which is better, have our location in the title or have a title that is 66 characters?

[HockSports]

I was told by an SEO company that I need to put our name and location in every page title, however, an seomoz.org campaign gave me warnings for having a page title that is too long.  Which is better, have our location in the title or have a title that is 66 characters? We have both a physical and online store, so it would still be nice to direct foot traffic to our physical store.

[Tone_Agency]

It's best practice to have your business name in the page title, after the primary keyword (and secondary if using one) . Including the location of your business at the end will also help that particular page rank higher for when a user performs a search with the location in their query.

Google will only display 70 characters of the page title in the search results but the robots will still read on past 70 characters.

As long as the page title does not contain repeated keywords or keyword stuffed then you shouldn't worry about going over the recommended 70 if it's your business name and location at the end of the title tag. It's only my opinion but I wouldn't recommend going over 85.

[Bryan_Loconto]

If your location is part of your targeted keyword,, I would go with the longer keyword that exceed 66 characters. Basically when someone finds your page on a SERp it will display the first 66(ish) characters followed by**...**

Its best to have your title structured:

keyword | Brand Name