Adwords CTR by position
-
Hi first post and look forward to contributing at some point. I've learnt our sector is going to have a shakeup with some big trademark bans on the way. I'm trying to get an idea of the percentage of traffic that currently clicks on paid ads at google vs organic results. Are there reports that have been done that show CRT for each position for each category?
-
Thanks for your responses, I'll try to clarify my question. This is a graph I stumbled across looking at Google Russia, http://www.russiansearchtips.com/2011/09/. Is anyone aware of similar data for the US, or Google in general? Or is there data that shows the split between clicks on PAID vs clicks on organic links, ie is it 50/50?
-
I think you're best bet to see how your ad position affects your CTR would be to create an experiment in Adwords and set different keyword bids for the same ad. That way you could determine your sweet spot for CPC vs CTR.
-
Because the adwords ranking method is based upon total yield of the ads.... meaning that
(number of clicks) x (cost of clicks)
is an important part of the calculation, it is possible - even probable - that the second or third position could have ten times the CTR of the first ad.
The first ad could have a clickthrough rate of 1% and be bidding $10 per click.... and the second position ad could have a clickthrough rate of 10% and be bidding $0.99 per click.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to tell if you were doing everything perfectly on the SEO front what your average SERP position and page views could be?
If you had optimised everything 100% on your website (keywords, links, everything), is there some tool or some way to figure out what your average SERP position could be and what volume of traffic you could be getting?
Intermediate & Advanced SEO | | AnnaKot0 -
Do CTR manipulation services actually work to improve rankings?
I've seen a variety of services on the fringe of the SEO world that send a flow of (fake) traffic to your website via Google, to drive up your SERP CTR and site engagement. Seems gray hat, but I'm curious as to whether it actually works. The latest data I've seen from trustworthy sources (example and example 2) seems mixed on whether CTR has a direct impact on search rankings. Google claims it doesn't. I think it's possible it directly impacts rankings, or its possible Google is using some other metric to reward high engagement pages and CTR correlates with that. Any insight on whether CTR manipulation services actually work?
Intermediate & Advanced SEO | | AdamThompson1 -
Cloudflare - Should I be concerned about false positives and bad neighbourhood IP problems
I am considering using cloudflare for a couple of my sites.
Intermediate & Advanced SEO | | lcourse
What is your experience? I researched a bit and there are 3 issues I am concerned about: google may consider site bad neighbourhood in case other sites on same DNS/IP are spammy.
Any way to prevent this? Anybody had a problem? ddos attack on site on same DNS could affect our sites stability. blocking false positives. Legitimate users may be forced to answer captchas etc. to be able to see the page. 1-2% of legit visitor were reported by other moz member to be identified as false positive.
Can I effectively prevent this by reducing cloudflare basic security level? Also did you experience that cloudflare really helped with uptime of site? In our case whenever our server was down for seconds also cloudflare showed error page and sometimes cloudflare showed error page that they could not connect even when our server response time was just slow but pages on other domains were still loading fine.0 -
Content position and topic modelling
Hi, Two questions here, First: Does the position of content have any impact on performance? For example say a page displays a league table (20 rows) so eats up most of the above-fold space. Would that table being top followed by content have a negative impact? Would creating 'some' content before a table help? Second: Does topic modelling actually help relevance signals? So say I sold guitars and the page had the word 'guitar' throughout the content, would including electric, acoustic, strings, amps etc also in the content help the page become more relevant for the term 'guitar'? Or would it just expand the terms the page would be eligible to show for? Thanks.
Intermediate & Advanced SEO | | followuk1 -
Constructing the perfect META Title - Ranking vs CTR vs Search Volume
Hello Mozzers! I want to discuss the science behind the perfect META Title in terms of three factors: 1. Ranking 2. CTR 3. Search Volume Hypothetical scenario: A furniture company "Boogie Beds" wants to optimise their META Title tag for their "Cane Beds" ecommerce webpage. 1. The keywords "Cane Beds' has a search volume of 10,000 2. The keywords " Cane Beds For Sale" has a search volume of 250 3. The keywords "Buy Cane Beds" has a search volume of 25 One of Boogie Beds SEO's suggests a META Title "Buy Cane Beds For Sale Online | Boogie Beds" to target and rank for all three keywords and capture long tail searches. The other Boogie Bed SEO says no! The META Title should be "Cane Beds For Sale | Boogie Beds" to target the most important two competitive keywords and sacrifice the "Buy" keyword for the other two Which SEO would you agree more with, considering 1. Ranking ability 2. Click through rates 3. Long tail search volume 4. Keyword dilution Much appreciated! MozAddict
Intermediate & Advanced SEO | | MozAddict1 -
Big Drop in Traffic, No change in Position
Penguin 2.0 was a great update for one of my biggest client. A website that was using terrible black hat techniques and ranked first on the most important keyword in my clients niche got kickt from the SERP's and my client jumped from 4th to 1st. The jump in traffic was enormous and on top of that 5% of the traffic converted instead of the usual 2,5%- 3% on other traffic. Untill July 2nd. Traffic from the keyword dropped by 80% while we were still in position 1, after a lot of digging I thaught I found what caused it, Google booted the keyword from their autofill. My question is if anyone has seen a removal from tthe autocomplete making that big of a difference in search volume.
Intermediate & Advanced SEO | | Laurensvda1 -
Keyword search in Google Adwords
Hello all, I would like to use the Google Adwords Keywords search tool, in order to start working in the structure of my website and targeting the right keywords. I am targeting all the world, all languages, global monthly searaches but: I have the doubt which filte I should use: broad?, exact? or phrase?I am using "braod" but I do not know if I should use exact instead for keyword selection. Would you recommend me any other tool instead of Google Adwords Keywords Search for keyword analysis? Thank you very much Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0