Am I using my Blog properly? -- Advice Please

[Prime85]

Hello...

I am just looking for some feedback in regards to the blog on my website.

I am using the blog to create unique and fresh content, hoping that it will in turn help my site attract visitors and better rankings...

My question is, does each post have to be at least 500 words or is a 300 word post fine? I do put hyperlinks back to the correlating pages on the site inside each of these posts, just wanted some feedback on if everything i write needs to be roughly 500 words.....

Here is my blog if you want to take a look at what I've been doing and provide any feedback..... thanks!

[Prime85]

Thanks to all of you for the advice and feedback.

I appreciate it!

[ElevateMP]

Hey Prime85-

With regards to your question, I have found that the more information you provide on a blog subject the better. However, that does not mean that every blog post needs to be super long. It's good that your focusing on creating unique, fresh content for your blog. I can imagine it's difficult to really get a cult following from a blog on storage bins but providing relavent information and addressing consumer and commercial storage concerns and techniques will give your users the best information possible.

Some feedback for your blog.. and I mean this in the nicest and most constructive criticism way :).. maximizing the user experience for your blog is the best way to gain a loyal following and consumer trust. Not only in relavent and informative content but also in design and usability. As a third-party looking at your blog for the first time I have to say that it's not very appealing to the eye. It looks a bit cluttered and your color scheme could use some work. Consider color matching more aspects of your site to your logo to create a uniformity that flows on every page.

Good luck with sales!

Mike

[Brafton1]

From our experience, we've found the longer posts tend to perform better in search (500+).  That being said, you don't want to write for the sake of writing - the topic should drive the word count.

When writing longer pieces you should break them up with subheadings to make them a bit easier to get through.  They're also natural H2s.

You should also be linking externally (looks like you're only linking internally).  It will make your posts look more authoritative and will ultimately act as a better resource for the reader.  You're giving them access to more information through those links.

Happy blogging!

[JodiFTM]

Hi - I have heard that over 300 words is optimal, so I don't think you'll need to write 500 word posts all of the time.