RSS feeds- What are the secrets to getting them, and the links inside then, indexed and counted for SEO purposes?
-
RSS feeds, at least on paper, should be a great way to build backlinks and boost rankings. They are also very seductive from a link-builder's point of view- free, easy to create, allows you to specifiy anchor text, etc. There are even several SEO articles, anda few products, extolling the virtues of RSS for SEO puposes.
However, I hear anecdotedly that they are extremely ineffective in getting their internal links indexed. And my success rate has been abysmal- perhaps 15% have ever been indexed,and so far, I havenever seem Google show an RSS feed as a source for a backlink. I have even thrown some token backlinks against RSS feeds to see if that helped in getting them indexed, but even that has a very low success rate.
I recently read a blog post saying that Google "hates aRSS feeds" and "rarely spiders perhaps the first link or two." Yet there are many SEO advocates who claim that RSS feeds are a great untapped resource for SEO. I am rather befuddled.
Has anyone "crackedthe code" onhow to get them,and the links that they contain, indexed and helping rankings?
-
Actually, RSS feeds are also used as a defensive method of link building. YOAST makes a plugin for Wordpress that everyone should use (if they use wordpress), one of the features is inserting text and links into your RSS feed.
Obnoxious scraper sites use RSS feeds to populate their websites, they do not monitor the content, its all automated. By putting links and a citation in your RSS feeds, this lets you at least get a little benefit from their theft of your content.
Link Explorer shows feedburner and a couple other RSS agg sites as high value referring sites.
-
why would anyone need this service? I believe the original question was RSS feeds from the site owner being indexed? RSS feeds should be submitted too google webmaster tools to be index by google and Bing offers a similar service too webmasters, After initial submission the webmaster never has to submit again?
If I wanted to push my content using RSS feeds then I would use Ping.fm to push my content and links to third party sites and social media.......
I am at a loss why a webmaster would use the linkilecious site?
-
Really detailed overlook. Nice touching on everything.
-
If I understand the question correctly you would like your content to be spread to other sites through rss feeds and then be indexed there with a backlink to your site?
Number 1: there must be a reason for the other site to index and create a backlink to your site.
Number 2: these links are almost always "no follow" and therefore need to reach a very high amount of links to be of any real use for you if you want to affect the serp.
eg: You submit your site to several "ping" sites of your choosing that index certain content and then when you publish a new story these sites get pinged from your cms and a nofollow backlink is created for you on that site,
Just make certain that these sites that you ping actually has good content and have fills a puropose for the visitors.
A better way though to keep control over the material is to create an own site running wordpress where you write about your site as a blog. Just put a news section in a sidebar and put your RSS feed in there. wordpress sites are indexed extremly fast and when you own the site you can choose to use follow links in the section on the blog site.
This should lead to a faster indexing and you create backlinks that have a function and furthermore you own the site linking to you primary site.
A short summary:
RSS feeds are good to spread content and attract visitors. They're not a quick way to get backlinks.
-
We use an RSS feed for new product lists. We may have some lag time before a new product gets put in a category and able to be browsed to on our site. The RSS feed gives a few days head start getting these new products into the search engines. We redirect all RSS links back to the main site links that include canonical tags for the main product pages.
-
RSS should be designed primarily for your users and secondly to syndicate out using RSS Aggregators to distribute parts of your content (headlines and URLS)
Be careful about how much of the article content you include within the RSS Feed themselves. Whilst is it good for the user to include the full article within the feed by doing so you are also giving scrapers an an easy time to reproduce your content and thus might end up being penalising for duplicate content even though you are the original source (I've seen this happen).
I've used two techniques in the past the first was to publish a short additional body that contain a call to action to follow the link to the original article stub. I then switched to publishing the full content within the feed just for my users but I am thinking about going changing it again and publishing part of the content within the feed and then have a call to action for the reader to visit my site for the full article which will hopefully increase CTR on the feed whilst reducing the content duplication issue
-
The link building power of rss feeds is simply in getting other sites to feature and link to your content via rss. There would be no utility for a bot to crawl your feed stand alone, it would rather just look at the content itself. Try submitting your feed to rss directories or having other webmasters feature your feed on their site. I believe several web 2.0 sites like squid allow for feed publishing as well. Hope that helps.
-
Sorry, I'm a little confused as well. Why would you want people linking to your RSS feed instead of your original posts? Why would you even want the RSS feed to be indexed and returned in search results rather than the original posts? Wouldn't Google want to link people to the original post vs. the RSS feed? Aren't RSS feeds supposed to be a feed of content already on your site... so I don't see why Google would have much of an incentive to spider it or return it in search results?
-
You load links into it, it then creates an RSS feed on their end that gets pinged. You can load any kind of link into it and it'll ping them.
-
Thanks, but Linklicious turns links into RSS feeds- it doesn't help get the RSS feeds, or their internal links, to get indexed as far as I know. Am I not understanding the service correctly?
-
This service works well, I've personally tested it: http://linklicious.me/
Try that or another pinging service, there are a ton of them out there.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains.
Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains. I have dissected the site and link, content, etc profile using ahrefs tools, still no luck, and unfortunately they do not have a community to ask anyone opinion. Hoping someone on Moz will be able to provide me with a secondary opinion or something I obviously missing here. Looking for any constructive feedback/professional opinion with fresh look on what maybe the cause of our down rankings and what may be a cause of it. Any feedback is very much appreciated. Search Term: 3030 aventura condos / One of our link samples (SE Position #6): https://goo.gl/FbYj4V Competing Domains (SE Position #1): https://goo.gl/fLPKX5 Competing Domains (SE Position #2): https://goo.gl/GqXGse
Intermediate & Advanced SEO | | Im_Jake0 -
Index an URL without directly linking it?
Hi everyone, Here's a duplicate content challenge I'm facing: Let's assume that we sell brown, blue, white and black 'Nike Shoes model 2017'. Because of technical reasons, we really need four urls to properly show these variations on our website. We find substantial search volume on 'Nike Shoes model 2017', but none on any of the color variants. Would it be theoretically possible to show page A, B, C and D on the website and: Give each page a canonical to page X, which is the 'default' page that we want to rank in Google (a product page that has a color selector) but is not directly linked from the site Mention page X in the sitemap.xml. (And not A, B, C or D). So the 'clean' urls get indexed and the color variations do not? In other words: Is it possible to rank a page that is only discovered via sitemap and canonicals?
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Can't get auto-generated content de-indexed
Hello and thanks in advance for any help you can offer me! Customgia.com, a costume jewelry e-commerce site, has two types of product pages - public pages that are internally linked and private pages that are only accessible by accessing the URL directly. Every item on Customgia is created online using an online design tool. Users can register for a free account and save the designs they create, even if they don't purchase them. Prior to saving their design, the user is required to enter a product name and choose "public" or "private" for that design. The page title and product description are auto-generated. Since launching in October '11, the number of products grew and grew as more users designed jewelry items. Most users chose to show their designs publicly, so the number of products in the store swelled to nearly 3000. I realized many of these designs were similar to each and occasionally exact duplicates. So over the past 8 months, I've made 2300 of these design "private" - and no longer accessible unless the designer logs into their account (these pages can also be linked to directly). When I realized that Google had indexed nearly all 3000 products, I entered URL removal requests on Webmaster Tools for the designs that I had changed to "private". I did this starting about 4 months ago. At the time, I did not have NOINDEX meta tags on these product pages (obviously a mistake) so it appears that most of these product pages were never removed from the index. Or if they were removed, they were added back in after the 90 days were up. Of the 716 products currently showing (the ones I want Google to know about), 466 have unique, informative descriptions written by humans. The remaining 250 have auto-generated descriptions that read coherently but are somewhat similar to one another. I don't think these 250 descriptions are the big problem right now but these product pages can be hidden if necessary. I think the big problem is the 2000 product pages that are still in the Google index but shouldn't be. The following Google query tells me roughly how many product pages are in the index: site:Customgia.com inurl:shop-for Ideally, it should return just over 716 results but instead it's returning 2650 results. Most of these 1900 product pages have bad product names and highly similar, auto-generated descriptions and page titles. I wish Google never crawled them. Last week, NOINDEX tags were added to all 1900 "private" designs so currently the only product pages that should be indexed are the 716 showing on the site. Unfortunately, over the past ten days the number of product pages in the Google index hasn't changed. One solution I initially thought might work is to re-enter the removal requests because now, with the NOINDEX tags, these pages should be removed permanently. But I can't determine which product pages need to be removed because Google doesn't let me see that deep into the search results. If I look at the removal request history it says "Expired" or "Removed" but these labels don't seem to correspond in any way to whether or not that page is currently indexed. Additionally, Google is unlikely to crawl these "private" pages because they are orphaned and no longer linked to any public pages of the site (and no external links either). Currently, Customgia.com averages 25 organic visits per month (branded and non-branded) and close to zero sales. Does anyone think de-indexing the entire site would be appropriate here? Start with a clean slate and then let Google re-crawl and index only the public pages - would that be easier than battling with Webmaster tools for months on end? Back in August, I posted a similar problem that was solved using NOINDEX tags (de-indexing a different set of pages on Customgia): http://moz.com/community/q/does-this-site-have-a-duplicate-content-issue#reply_176813 Thanks for reading through all this!
Intermediate & Advanced SEO | | rja2140 -
How often does the WMT incoming links gets updated?
Hi, We made some drastic changes removing links (mainly resulted from one domain) and wondered when we should expect a change in the incoming links report of Google's WMT...? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Is it worth submitting a blog's RSS feed...
to as many RSS feed directories as possible? Or would this have a similar negative impact that you'd get from submitting a site to loads to "potentially spammy" site directories?
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
Problem of indexing
Hello, sorry, I'm French and my English is not necessarily correct. I have a problem indexing in Google. Only the home page is referenced: http://bit.ly/yKP4nD. I am looking for several days but I do not understand why. I looked at: The robots.txt file is ok The sitemap, although it is in ASP, is valid with Google No spam, no hidden text I made a request for reconsideration via Google Webmaster Tools and it has no penalties We do not have noindex So I'm stuck and I'd like your opinion. thank you very much A.
Intermediate & Advanced SEO | | android_lyon0 -
Footer Link
Hello, Some of my hosted clients don't mind if I put a footer link on the bottom of their website. I would like to put a footer link that looks like Seomoz's - http://imgur.com/GrC8y Basically it would look like so: "Powered by "my company name". The world's #1 "keyword" provider (LOGO goes here) Here are my questions: 1. Would this hurt or help my rankings? 2. Should the logo be hosted by my clients so that a different ip is hosting my logo (where my image name will get picked up)? Or is it best to host it myself? 3. If my company name and keyword are getting linked, is that one link too many? 4. Is it a good idea to use a different keyword so that other keywords get picked up by SERPs, or should I set myself up on one keyword ? Thank you so much! Shawn
Intermediate & Advanced SEO | | Shawn1240 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10